Digital Marketing Specialist: Growth & Demand Gen

ITW Food Equipment Group; Fort Worth (TX); On-site; USD 60,000 - 90,000; Full time

Job summary

Illinois Tool Works Inc. (ITW) is seeking a Digital Marketing Specialist in Fort Worth, TX, to drive brand awareness, generate qualified leads, and support revenue growth across target markets.

This role manages day-to-day execution across digital channels, optimizes campaigns through analytics, and collaborates with product management, sales, and external partners to deliver measurable results. The role combines strategy, execution, campaign tracking, and continuous optimization to strengthen

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field required.
• 3-5 years of hands-on experience in digital marketing required, preferably within B2B manufacturing, industrial, or technical products.
• Proficiency using website analytics, campaign reporting, and performance data to generate insights, and improve marketing effectiveness.
• Proficiency using creative and advertising production tools to develop, edit, and optimize digital marketing assets and advertisements across channels, including image, video, and display formats while maintaining brand consistency and improving campaign performance.
• Exceptional verbal, written, and presentation skills required.
• High level of results-driven ownership, teamwork, and positive attitude required.
• Proficiency in Microsoft Office, Google analytics, Google ads, HubSpot, LinkedIn Campaign Manager, Dynamics 365, Adobe Creative Cloud, and Canva preferred.

Responsibilities

• Develop and execute digital marketing strategy aligned with growth objectives.
• Build and run integrated campaigns across awareness, consideration, and conversion stages.
• Set channel mix and investment priorities based on audiences and performance data.
• Translate insights and market trends into digital engagement plans.
• Execute and monitor digital campaigns across Website, Email, SEM, SEO, Social, Display, and Marketing Automation.
• Generate leads and support sales pipeline growth.
• Collaborate with sales and product teams for launches and initiatives.
• Own website performance, content optimization, and conversion improvements.
• Optimize customer journey and testing to improve conversions.
• Define KPIs and build dashboards for leadership reporting.
• Partner with product teams and agencies to develop digital content plans.
• Maintain marketing tech stack and establish workflow efficiency.

Skills

Digital marketing

Campaign optimization

Analytics

Lead generation

Stakeholder collaboration

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Google Ads

HubSpot

LinkedIn Campaign Manager

Dynamics 365

Adobe Creative Cloud

Canva

Job description

Illinois Tool Works Inc. (ITW) is seeking a Digital Marketing Specialist in Fort Worth, TX, to drive brand awareness, generate qualified leads, and support revenue growth across target markets.

This role manages day-to-day execution across digital channels, optimizes campaigns through analytics, and collaborates with product management, sales, and external partners to deliver measurable results. The role combines strategy, execution, campaign tracking, and continuous optimization to strengthen