Internal IT Demand Gen Manager: Build the Growth Engine

ConnectWise; United States; On-site; USD 110,000 - 160,000; Full time

Job summary

ConnectWise is seeking a Demand Generation Manager for internal IT to own the go-to-market engine, building strategy from the ground up and driving pipeline and revenue.

You will collaborate with Sales, PMM, and Marketing Ops to run integrated campaigns, measure performance, and optimize the demand engine. The role requires 6+ years in B2B demand generation and a strong Martech toolkit.

Qualifications

• 6+ years in B2B demand generation.
• Experience launching demand gen programs from scratch.
• Strong cross-functional collaboration with Sales, PMM.
• Hands-on with Martech tools (Salesforce, Marketo/HubSpot, Outreach).
• Data-driven with focus on funnel optimization.

Responsibilities

• Own demand gen strategy and execution for IT buyers across industries.
• Build scalable, high-performing growth engine with cross-functional teams.
• Operationalize GTM motions to reach internal IT buyers.
• Develop integrated campaigns across channels to drive pipeline.
• Own pipeline metrics and reporting with Rev Ops.
• Partner with Sales leadership and Marketing Ops on campaigns.
• Identify gaps and recommend improvements.

Skills

B2B demand generation

Cross-functional alignment

Martech platforms

Data-driven mindset

SaaS/IT channel experience

Education

Bachelor’s degree or equivalent

Tools

Salesforce

Marketo

HubSpot

Outreach

Job description

ConnectWise is seeking a Demand Generation Manager for internal IT to own the go-to-market engine, building strategy from the ground up and driving pipeline and revenue.

You will collaborate with Sales, PMM, and Marketing Ops to run integrated campaigns, measure performance, and optimize the demand engine. The role requires 6+ years in B2B demand generation and a strong Martech toolkit.