Digital Marketing Specialist, Digital Marketing (FTC)

Vinted; San Carlos (CA); Hybrid; USD 31,000 - 42,000; Full time

Benefits offered by this job

Share options programme

25 holidays

Latest MacBook equipment

Office gym access

Health insurance

Home office budget €540

Job summary

Vinted is seeking a Digital Marketing Specialist to plan and execute video campaigns across YouTube, Social Media, and DV360, managing high-scale budgets and shaping media plans to drive growth. This fixed-term role sits in a hybrid environment and collaborates with data science and creative teams to scale performance.

You will focus on video advertising strategies, monitor performance, and leverage data to improve outcomes. A creative, data-driven thinker with English fluency will excel here.

Qualifications

• 1+ years of experience in managing paid acquisition channels.
• Familiarity with programmatic advertising platforms like Google Ads, and social media platforms such as Meta (Facebook/Instagram) and TikTok.
• Strong written and verbal communication skills in English.
• Team player with the ability to manage multiple tasks and meet deadlines.
• Detail-oriented with a focus on working efficiently.
• Creative and strategic thinker with a passion for learning and achieving results.
• Comfortable working with data and eager to develop data analysis skills.
• Proficient in Excel or Google Sheets (basic functions, pivot tables, and data analysis).
• Familiarity with tools like DV360 is helpful but not required.
• Basic understanding of statistical concepts is a plus.
• An interest in TV media planning and buying is a plus.

Responsibilities

• Plan and execute video campaigns across digital platforms such as YouTube, Social Media, and DV360 to support business objectives.
• Prepare budget recommendations and media plans that align with market goals.
• Analyze campaign performance and provide insights based on data to help inform strategy.
• Optimize campaigns by learning and applying best practices.
• Stay up-to-date with media consumption trends within your market to support campaign decisions.
• Work closely with the Offline team to help build cross-channel media plans that drive incremental reach.
• Collaborate with the Marketing Analytics team to assist in setting up tests and improving campaign measurement.

Skills

Paid acquisition

Programmatic advertising

English proficiency

Team collaboration

Data-driven

Excel/Sheets

DV360 familiarity

Statistics basics

TV media planning

Tools

DV360

Google Ads

Meta Ads

TikTok Ads

Job description

Brief info about Vinted

Our mission is to make second-hand the first choice, and we're looking for people who want to help us get there. Every day, we work together to help our members buy and sell pre-loved clothing and lifestyle items, giving each piece a second life — or even a third.
The Vinted Group is made up of three business units that support this mission:
Vinted Marketplace is Europe’s leading platform for second-hand fashion and a go-to destination for all kinds of pre-loved items, with a growing range of categories. Our platform connects millions of members across 20+ markets, helping great items find a new life.
Vinted Go enhances the shipping experience with a vast network of over 500,000 pick-up and drop-off points, partnering with more than 60 carriers across Europe, with added services like item verification for peace of mind on high-value pieces.
Vinted Pay is the newest part of the Vinted Group, dedicated to bringing secure, reliable payments to buyers and sellers across Europe. Seamlessly integrated into the Vinted app, it helps keep every transaction safe, efficient, and easy for our members.
Founded in 2008 in Lithuania, Vinted began as a way for friends to find new homes for clothes they no longer needed. In 2019, we became Lithuania's first unicorn! Today, our headquarters remain in Vilnius, and we've grown with offices across Europe, supported by a team of over 2,000 people.

Information about the position

As a Digital Marketing Specialist, you'll be responsible for planning and executing campaigns on multiple digital channels (Youtube, Social Media, Programmatic), across several markets. You'll own high-scale budgets and orchestrate media plans that deliver growth, working in collaboration with other marketing channels, data science, and creative teams.
As part of the Digital Reach team, you'll join a team of passionate and creative marketers, who love solving business challenges with a laser focus on efficiency.

In this role, you'll focus on crafting and executing strategies to scale Vinted through video advertising, with ambitious and creative-forward campaigns. If you're someone who has been working with online video campaigns, loves data, and wants to have a big impact on business growth — this job is for you. Your expertise in digital advertising, and deep curiosity for emerging media consumption patterns will be key to tackling our strategic challenges.

Important note: this is a fixed-term position.

In this position, you’ll

• Plan and execute video campaigns across digital platforms such as YouTube, Social Media, and DV360 to support business objectives
• Prepare budget recommendations and media plans that align with market goals
• Analyze campaign performance and provide insights based on data to help inform strategy
• Optimize campaigns by learning and applying best practices
• Stay up-to-clocked with media consumption trends within your market to support campaign decisions
• Work closely with the Offline team to help build cross-channel media plans that drive incremental reach
• Collaborate with the Marketing Analytics team to assist in setting up tests and improving campaign measurement

About you

• 1+ years of experience in managing paid acquisition channels
• Familiarity with programmatic advertising platforms like Google Ads, and social media platforms such as Meta (Facebook/Instagram) and TikTok
• Strong written and verbal communication skills in English
• Team player with the ability to manage multiple tasks and meet deadlines
• Detail-oriented with a focus on working efficiently
• Creative and strategic thinker with a passion for learning and achieving results
• Comfortable working with data and eager to develop data analysis skills
• Proficient in Excel or Google Sheets (basic functions, pivot tables, and data analysis)
• Familiarity with tools like DV360 is helpful but not required
• Basic understanding of statistical concepts is a plus
• An interest in TV media planning and buying is a plus

Work perks

• The opportunity to benefit from our share options programme
• 25 working days of holiday
• Newest MacBook models
• Free access to the office gym
• Digital mental and emotional health support and Employee Assistant Program (EAP)
• Home office support: we provide IT workstation equipment and a personal budget of up to €540 for home workplace furniture
• Private health insurance
• On-site canteen serving delicious homemade food at friendly prices
• Frequent team-building events
• A personal monthly budget for shopping on Vinted
• The opportunity to spend up to 90 days per year - 21 of which can be spent working outside of the EU - on workation
• A dog-friendly office
• In Vilnius office: gym & in-house meals at friendly prices

Working at Vinted

Individual Learning Budget

We invest in your professional growth! As part of our commitment to continuous learning, we offer an annual learning budget to support your personal and career development through courses, certifications, workshops and more.

Hybrid Work

We’ve adopted a hybrid workplace model where 2 days in office are recommended but not enforced. It’s up to you and your team to decide on the exact days you’ll spend working together in person.

Equal Opportunity

The Vinted Group is committed to building an inclusive workplace where people from all walks of life feel a sense of belonging. We welcome applications from people of all backgrounds, identities and life experiences. At Vinted, all applicants are treated fairly without regard to their race, age, religion or belief, sex, national origin, citizenship, gender identity, sexual orientation, disability, or any other protected characteristic.

The gross monthly salary range for this position is: €2.483 — €3.358 EUR