Director, Retail Media

VaynerX; New York (NY); Hybrid; USD 140,000 - 170,000; Full time

Benefits offered by this job

Employer-sponsored 401k with match

Medical, Dental, and vision coverage

Unlimited PTO

Caregiver (Parental) Leave

Health and Wellness benefits

Job summary

VaynerX seeks a senior leader to drive omnichannel retail media strategies, oversee large-scale spend, and nurture client relationships across brands. The role centers on leading cross-functional teams, delivering performance-driven media programs, and shaping agency partnerships within a hybrid NYC-based structure.

Ideal candidates have extensive experience in retail media, strong analytics fluency, and a proven track record with SaaS ad tech platforms.

Qualifications

• 8+ years in a platform role with large-scale digital media programs.
• Experience overseeing $25M–$50M+ annual retail media spend.
• Proficiency in social retail media platforms (Meta, Pinterest, TikTok, etc.).
• Experience with analytics/reporting tools (Tableau, AMCD, Snowflake) to drive insights.
• Knowledge of leading SaaS platforms (Skai, Pacvue, CommerceIQ, etc.).
• Fluency in analytics, attribution and measurement systems (GA, AMCloud, Tableau).
• Experience managing stakeholder relationships across brands.

Responsibilities

• Craft and execute omnichannel retail media strategies for client portfolios.
• Lead buying strategy and execution with cross-functional teams.
• Act as primary client and platform partner contact.
• Collaborate with finance, legal, and creative teams to meet goals.
• Mentor and develop senior leaders and grow the team.
• Maintain strong client relationships and drive growth.
• Develop internal POVs on agency partnerships and industry trends.

Skills

Leadership

Client relationships

Strategic marketing

Omnichannel retail media

Team management

Tools

Tableau

Amazon Marketing Cloud

Snowflake

Google Analytics

Skai

Pacvue

Job description

VaynerX

VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017,

the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.

About Vaynermedia

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

In A Nutshell

The Media Director, Retail Media will be tasked with high level operations management, fostering client relationships, and overseeing buying strategy and executional excellence. The Director reports to a S/VP, Media, and will work on a cohesive team consisting of buying, planning, and analytics professionals working across one or more clients. Our Directors work closely with our clients, platform representatives, and vendors to ensure VaynerMedia is on the cutting edge of retail media buying trends. We look for Directors who embody a true leadership mentality. We love seeing leaders who devote their days to making their teams successful, working for them, not above them, providing thought leadership, guidance, and fostering their growth within VaynerMedia. This position would be required to come into our NYC office upwards of three days a week.

What You’d Do

• Craft and execute marketing strategies to create effective traffic and sales across clients portfolios impacting retail media growth.
• Lead the development and execution of an omnichannel retail media strategy, enabling seamless consumer purchasing across all digital touchpoints.
• Drive strategy, performance, and revenue growth across the complete retail media funnel, incorporating sponsored search/product ads with on-site display and off-site programmatic channels
• Act as the key contact for client and platform partners, operating as a go-to voice and leader.
• Work cross-functionally with finance, legal, and creative teams to ensure business goals are met and executed for best in class performance
• Continue to establish internal policies and POVs on agency partnerships, the general digital media landscape, and current client business cases.
• Manage up to senior leadership corresponding to the most crucial aspects of a client's business, keeping them abreast of any pertinent developments and urgent client needs.
• Forge new relationships with clients, and ultimately maintain account/s for the well-being of the immediate team and the larger agency.
• Oversee a team providing leadership, mentorship, vision and engage, and grow direct reports and provide a positive work environment.

What You’ve Got

• A minimum 8+ years of industry experience working in a platform with a proven track record of executing sophisticated, large scale digital media programs that drove tangible business outcomes.
• Direct experience managing and overseeing $25M - $50M+ annual retail media spend
• Proficiency in social platforms, with a focus on those with retail media audience and data integrations (Meta, Pinterest, TikTok, etc.)
• Experience with data analytics platforms for reporting and dashboarding (Tableau, Amazon Marketing Cloud, Snowflake), with a particular focus on how to leverage retail media and digital shelf analytics and insights to inform strategies
• Proficiency across large-scale media buying expected, but not limited to:
  • Amazon Ads: AAC, Amazon DSP, Managed Service
  • Retail Media Platforms: Walmart Connect, Instacart Ads, Roundel, Kroger Precision Marketing, Criteo Commerce Max, CitrusAd, PromoteIQ
• Knowledge of the core features of leading SaaS platforms such as: Skai, Pacvue, CommerceIQ, etc
• Fluency with analytics, attribution and measurement systems such as: Google Analytics, Amazon Marketing Cloud, Tableau, Stratum Luminate
• Experience successfully navigating a portfolio of brands maintaining strong relationships with stakeholders

This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements, as in effect from time to time. The Company reserves the right to modify these requirements at any time.

Unsure if you meet the qualifications?

We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!

Benefits

• Exact compensation may vary based on skills, experience, and location.
• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits

Base Salary

$140,000 - $170,000 USD

All information submitted with this application and disclosed in the interview and screening processes must be truthful. The Company reserves the right in its sole discretion, to disqualify a candidate from consideration, withdraw a conditional offer of employment, or terminate employment, if it discovers a candidate provided false, misleading, or materially incomplete information during the application process.

VaynerX is committed to fostering an inclusive workplace where everyone has the opportunity to succeed. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military status, veteran status, citizenship or immigration status (as permitted by applicable law), or any other characteristic protected by applicable federal, state, or local law.