Digital Marketing Specialist: Campaign & Paid Media Ops

University System of New Hampshire; Durham (NH); Hybrid; USD 48,000 - 85,000; Full time

Job summary

University of New Hampshire – Main Campus seeks a Digital Marketing Specialist to coordinate digital workflows across UNH’s owned and paid channels, partnering with internal creative and project management teams as well as external agencies. The role ensures assets are produced, reviewed, and delivered on schedule.

The position supports day-to-day management of paid media campaigns, trafficking to ad platforms, monitoring performance, and maintaining consistent tracking conventions across

Qualifications

• Bachelor’s degree in marketing, communications, advertising, digital media, or a related field.
• 1–3 years of marketing experience; internship or prior agency/in-house digital marketing experience preferred.
• Strong understanding of PPC advertising tools, campaign management, trafficking workflows.
• Knowledge of Google Analytics (GA4); GA4 certification is a plus.
• Excellent attention to detail and professional written communication.

Responsibilities

• Coordinate and execute digital workflows across owned and paid channels.
• Partner with internal teams and external agencies to ensure assets are produced on schedule.
• Manage day-to-day paid media campaigns: trafficking, performance monitoring, and tracking conventions (UTM).
• Produce routine performance reports from GA4, Looker Studio, and dashboards; ensure KPI alignment.

Skills

PPC advertising

GA4 analytics

Looker Studio

Drupal CMS

Project coordination

Cross-functional teamwork

Education

Bachelor's degree in marketing, communications, advertising, digital media, or related field

Tools

GA4

Looker Studio

Drupal CMS

Google Ads

Meta Platforms

LinkedIn Ads

Job description

University of New Hampshire – Main Campus seeks a Digital Marketing Specialist to coordinate digital workflows across UNH’s owned and paid channels, partnering with internal creative and project management teams as well as external agencies. The role ensures assets are produced, reviewed, and delivered on schedule.

The position supports day-to-day management of paid media campaigns, trafficking to ad platforms, monitoring performance, and maintaining consistent tracking conventions across