Digital Marketing Campaign Coordinator

University of New Hampshire; Durham (NH); On-site; USD 48,000 - 85,000; Full time

Job summary

The University of New Hampshire is seeking a Digital Marketing Specialist to coordinate digital workflows across UNH's owned and paid channels under marketing supervision.

You will partner with creative, project management, web production, and external agencies to ensure assets are produced on schedule, campaigns launched on spec, and tracking is consistent across platforms. The role includes trafficking, performance monitoring, and reporting.

Qualifications

• Bachelor’s degree in marketing, communications, advertising, digital media, or a related field.
• 1–3 years of marketing experience.
• Experience in advertising agencies, media companies, or in‑house digital teams.
• Strong PPC and campaign management understanding.
• GA4 proficiency; certification is a plus.
• Excellent attention to detail and QA of assets.
• Clear written communication with external partners.

Responsibilities

• Coordinate and execute digital workflows across owned and paid channels.
• Manage paid media campaigns including trafficking and monitoring performance.
• Collaborate with internal teams and external agencies to ensure on‑time launches.
• Track campaigns in GA4, Looker Studio, and dashboards.
• Maintain consistent UTM tracking across campaigns and properties.
• Serve as traffic manager between content creators, stakeholders, and producers.
• Provide regular performance reports and surface trends to strategy teams.

Skills

Attention to detail

Written communication

Project coordination

Multi-tasking

Digital advertising knowledge

Education

Bachelor's degree in marketing/communications/advertising/digital media

Tools

GA4

Looker Studio

Drupal CMS

Job description

The University of New Hampshire is seeking a Digital Marketing Specialist to coordinate digital workflows across UNH's owned and paid channels under marketing supervision.

You will partner with creative, project management, web production, and external agencies to ensure assets are produced on schedule, campaigns launched on spec, and tracking is consistent across platforms. The role includes trafficking, performance monitoring, and reporting.