Lead Social Media Producer

University of New Hampshire; Durham (NH); On-site; USD 48,000 - 85,000; Full time

Job summary

The University of New Hampshire is seeking a creative, collaborative Social Media Producer to join our central marketing team in Durham. You will craft engaging, platform-specific content that brings the UNH experience to life for prospective undergraduates, current students, and alumni.

You will work with student content creators and campus partners, use audience insights to strengthen UNH’s social media presence, and ensure our brand voice stays authentic across channels.

Qualifications

• Bachelor’s degree in communications, marketing, digital media, or a related field.
• 2+ years of experience working in social media, including content creation, planning, publishing, and community engagement.
• Strong proficiency in Adobe Creative Suite, Canva, and mobile editing apps.
• Experience with video production, photography, and/or graphic design for social media.
• Excellent written and verbal communication skills with a keen eye for detail and strong visual storytelling.
• Knowledge of social media trends, algorithms, platform best practices, and audience behaviors.
• Ability to manage multiple priorities and collaborate effectively with colleagues and partners across an organization.
• Experience using social media analytics to evaluate performance and inform content decisions.

Responsibilities

• Produce and curate multimedia content for UNH social media accounts across multiple platforms.
• Capture live event coverage, behind-the-scenes moments, student experiences, and achievements.
• Plan and schedule social media content in coordination with broader university marketing priorities, campaigns, and audience needs.
• Collaborate with university departments, student organizations, and external partners to source and create original content reflecting UNH’s brand.
• Supervise and mentor a team of student workers, coordinating their efforts in capturing and creating social media content.
• Provide training and guidance on content creation, including photography, videography, and writing for social media, ensuring consistency with the university’s brand and voice.
• Build and maintain relationships with campus stakeholders to stay abreast of university happenings and opportunities for social content.
• Monitor social media analytics to understand content performance and inform future content; create monthly and campaign-level reports.
• Stay current on social media trends, emerging platforms, tools, and evolving best practices to keep UNH ahead of digital engagement.
• Foster an interactive online community by monitoring comments and brand mentions.

Skills

Content creation

Written and verbal communication

Collaboration

Storytelling

Social media trend awareness

Education

Bachelor’s degree in communications, marketing, digital media, or related field

Tools

Adobe Creative Suite

Canva

Mobile editing apps

Job description

The University of New Hampshire is seeking a creative, collaborative Social Media Producer to join our central marketing team in Durham. You will craft engaging, platform-specific content that brings the UNH experience to life for prospective undergraduates, current students, and alumni.

You will work with student content creators and campus partners, use audience insights to strengthen UNH’s social media presence, and ensure our brand voice stays authentic across channels.