Digital Marketing Specialist: AI-Powered SEO & PPC

Product Makers; San Francisco (CA); Híbrido; USD 78 000 - 104 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Stock options

Company 401k

Flexible PTO

Volunteer day

Catered lunches

Gym/wellness stipend

Hybrid schedule

Resumo da oferta

Productboard seeks a hands-on Digital Marketing Specialist to plan, build, and optimize SEO, AEO/GEO, and paid media for Productboard Spark. You’ll own outcomes directly in platforms, accelerate time-to-market, and scale programs with rigor. Expect collaboration with analytics, design, web engineering, and the broader marketing team.

The role emphasizes AI proficiency, data-driven decision making, and strong communication to drive acquisition, retention, and expansion in a hybrid SF work setup.

Qualificações

• 2+ years in a digital marketing function within the B2B tech space.
• Hands-on paid digital and SEO marketing with AEO/GEO practices.
• Experience with audiences, targeting capabilities, and segmentation.
• Demonstrated AI proficiency: building AI-powered workflows and custom AI skills.
• Strong, clear communication and deadline management.
• A hypothesis-driven problem solver with accountability.
• Familiarity with Salesforce and marketing automation tooling.
• Claude certifications and AI tooling experience.

Responsabilidades

• Build, launch, and manage SEO and paid media programs end-to-end.
• Own AEO/GEO optimization to surface content in AI-powered search.
• Develop AI-powered workflows and reporting automation.
• Track timelines, prioritize projects, and report results weekly.
• Collaborate with analytics, design, web engineering, and marketing teams.
• Support content and messaging, A/B testing, and CRO roadmaps.

Conhecimentos

PPC

SEO

AEO

GEO

AI workflows

Data-driven

Communication

Stakeholder mgmt

Salesforce

Marketing automation

Ferramentas

Salesforce

Marketing automation

Descrição da oferta de emprego

Productboard seeks a hands-on Digital Marketing Specialist to plan, build, and optimize SEO, AEO/GEO, and paid media for Productboard Spark. You’ll own outcomes directly in platforms, accelerate time-to-market, and scale programs with rigor. Expect collaboration with analytics, design, web engineering, and the broader marketing team.

The role emphasizes AI proficiency, data-driven decision making, and strong communication to drive acquisition, retention, and expansion in a hybrid SF work setup.