Digital Marketing Specialist

Productboard, Inc.; San Francisco, Northern (CA, KY); Hybrid; USD 78,000 - 104,000; Full time

Benefits offered by this job

Competitive compensation

Stock options

Company 401k

Flexible PTO & sick days

Wellness program

Hybrid schedule

Job summary

Productboard, Inc. is seeking a hands-on Digital Marketing Specialist in San Francisco to own SEO, PPC, and AEO/GEO initiatives for Productboard Spark.

You will directly build AI-powered workflows and report on campaign performance, collaborating with analytics, design, and web engineering teams. The ideal candidate has 2+ years in B2B tech marketing with hands-on PPC and SEO, plus experience with Salesforce and marketing automation tools.

Qualifications

• Minimally 2+ years in a digital marketing function within the B2B tech space with hands-on execution.
• Strong, hands-on expertise in paid digital and SEO marketing disciplines, including AEO/GEO.
• Experience with audiences, targeting capabilities, and segmentation.
• Demonstrated AI proficiency: building AI-powered workflows and AI skills.
• Familiarity with Salesforce and marketing automation tooling.

Responsibilities

• Build, launch, and manage SEO and paid media programs end-to-end, hands-on in the platforms.
• Own AEO/GEO optimization to surface content in AI-powered search and answer engines.
• Build and maintain AI-powered workflows and custom AI skills to automate reporting.
• Track, manage timelines, and prioritize digital projects against business objectives.
• Collaborate with analytics, design, web engineering, and product marketing teams.
• Review performance metrics and update weekly dashboards for cross-functional meetings.

Skills

PPC execution

SEO

AEO/GEO

AI workflows

Content & messaging

Analytics & reporting

Salesforce

Marketing automation

CMS usage

Collaboration

Tools

Salesforce

CMS

Marketing automation tools

Job description

Productboard is seeking a hands‑on Digital Marketing Specialist to personally plan, build, and optimize our SEO, AEO/GEO, and paid media programs to drive acquisition, retention, and expansion for Productboard Spark. This role offers the opportunity to own outcomes directly in the platforms, rather than managing work through agencies.

Reporting to our Director of Demand Generation, you’ll be responsible for accelerating our speed to market, while upholding operational rigor for our programs to efficiently scale and grow revenue. The ideal candidate will have hands‑on expertise in PPC and SEO execution, and a strong grasp of AEO (answer engine optimization) and GEO (generative engine optimization) as AI‑driven search reshapes how buyers discover products. This includes demonstrated AI proficiency through building AI‑powered workflows and custom skills to speed up execution and reporting. This role is highly collaborative, and will partner closely with team stakeholders from analytics, demand generation, design, web engineering, along with the broader marketing team.

Beyond technical qualifications, you must be a highly organized multi‑tasker, have an appetite for speedy learning and execution, and take a data‑driven approach to decision making to be successful in this role. We strive to create a collaborative team culture, so this team member should also foster our core values of clarity, empathy, relentless improvement, togetherness, and transparency.

On a typical day, you will …

• Build, launch, and manage SEO and paid media (PPC) programs end-to-end, hands‑on in the platforms
• Own AEO/GEO optimization to ensure Productboard content surfaces in AI‑powered search and answer engines (ChatGPT, Perplexity, Google AI Overviews, and similar) across our web properties
• Build and maintain AI‑powered workflows and custom AI skills to automate reporting, content briefs, and campaign builds
• Track and manage digital timelines and deliverables with attention to detail; prioritize digital projects against our business objectives
• Communicate
• Share campaign launch updates and campaign performance digests
• Facilitate post‑mortem campaign discussions, foster feedback loops, and surface opportunities for experimentation
• Partner with marketing stakeholders on content and messaging creation, web projects, A/B testing and experimentation roadmaps
• Review, Report & Document
• Analyze and interpret performance metrics for digital, AEO/GEO, and paid programs against business objectives
• Update weekly shared metrics and aid in populating slide decks for key team meetings, raising contextual insights to support cross‑functional alignment
• Create and expand upon documentation for digital processes, including the AI workflows and prompts used to drive efficiency
• Govern proper use of internal digital and AI tools and their permissions
• Support Digital Execution
• Efficiently write and edit campaign and ad copy for length, editorial requirements, and AI/answer‑engine discoverability; apply best practices, taste, and judgement when utilizing AI
• Review ad copy and content against personas and messaging frameworks shared by the product marketing team; enforce the utilization of integrated themes within our content
• Directly implement SEO, PPC, and AEO/GEO recommendations; this is a builder’s role, not an agency‑management role
• Manage vendor relationships and explore new opportunities for experimentation and beta participation
• Manage and optimize paid media budgets to drive performance outcomes

About you

• In addition to a skill set that brings greater efficiency to our revenue marketing efforts, we’re specifically looking for…
• Minimally 2+ years in a digital marketing function within the B2B tech space, with hands‑on execution experience rather than solely managing agencies
• Strong, hands‑on expertise in paid digital and SEO marketing disciplines, including familiarity with AEO/GEO practices for AI‑driven search
• Experience with audiences, targeting capabilities, and segmentation
• Demonstrated AI proficiency: comfort building AI‑powered workflows and custom AI skills to speed up execution and reporting
• Strong, clear communication skills with an ability to manage deadlines and work across project resources and stakeholders
• A hypothesis‑driven problem solver with a high degree of accountability; can move projects forward without the need for extensive oversight
• Comfortable building experimentation frameworks and driving CRO projects leveraging data signals with accountability for outcomes
• A proactive, organized, and speedy learner with a demonstrated interest in performance marketing channels, AI tooling, and our business
• Familiarity with Salesforce and marketing automation tooling
• Claude certifications
• Experience using content management systems and working with design and web engineering stakeholders
• Experience working with product managers or product teams

The expected base pay range for this position in the San Francisco area is $78,150-$104,200. In addition to the base pay, this role is eligible for competitive equity awards and benefits.

Productboard's pay ranges are determined by role, level, and location. Within the range, the successful candidate's starting base pay will be determined based on factors including job-related skills, experience, qualifications, relevant education or training, and market conditions. These ranges may be modified in the future.

You can look forward to the following benefits + More

• Competitive compensation, stock options, company 401k
• Budget for online courses, books, and conferences
• Flexible PTO and paid sick days
• Volunteer Day for you to help causes close to your heart
• Free snacks, drinks, and yummy catered lunches
• Company contribution to gym and wellness memberships
• Flexible working hours and home office. Hybrid Schedule Mon/Tues/Thurs In Office
• Mental Wellness Program to support your well‑being and self‑care

Are you currently authorized to work in the US? *

Yes

No

If yes, will you now or in the future require visa sponsorship? *

Yes

No

Are you able to commute to the downtown San Francisco office 3 times a week (Mon, Tues, Thurs)? *

Yes

No

Voluntary Self-Identification

To comply with government reporting requirements, we invite candidates to participate in the self-identification survey below. Your completion of this form is entirely optional, and your decision will neither influence the hiring process nor any subsequent stages. Any information you choose to share will be kept confidential and stored in a secure file. As outlined in our Equal Employment Opportunity policy, we uphold a commitment to non‑discrimination based on any protected group status specified in applicable laws.