Digital Marketing Specialist

Product Makers; San Francisco (CA); Hybrid; USD 78,000 - 104,000; Full time

Benefits offered by this job

Stock options

Company 401k

Flexible PTO

Volunteer day

Catered lunches

Gym/wellness stipend

Hybrid schedule

Job summary

Productboard seeks a hands-on Digital Marketing Specialist to plan, build, and optimize SEO, AEO/GEO, and paid media for Productboard Spark. You’ll own outcomes directly in platforms, accelerate time-to-market, and scale programs with rigor. Expect collaboration with analytics, design, web engineering, and the broader marketing team.

The role emphasizes AI proficiency, data-driven decision making, and strong communication to drive acquisition, retention, and expansion in a hybrid SF work setup.

Qualifications

• 2+ years in a digital marketing function within the B2B tech space.
• Hands-on paid digital and SEO marketing with AEO/GEO practices.
• Experience with audiences, targeting capabilities, and segmentation.
• Demonstrated AI proficiency: building AI-powered workflows and custom AI skills.
• Strong, clear communication and deadline management.
• A hypothesis-driven problem solver with accountability.
• Familiarity with Salesforce and marketing automation tooling.
• Claude certifications and AI tooling experience.

Responsibilities

• Build, launch, and manage SEO and paid media programs end-to-end.
• Own AEO/GEO optimization to surface content in AI-powered search.
• Develop AI-powered workflows and reporting automation.
• Track timelines, prioritize projects, and report results weekly.
• Collaborate with analytics, design, web engineering, and marketing teams.
• Support content and messaging, A/B testing, and CRO roadmaps.

Skills

PPC

SEO

AEO

GEO

AI workflows

Data-driven

Communication

Stakeholder mgmt

Salesforce

Marketing automation

Tools

Salesforce

Marketing automation

Job description

Productboard is seeking a hands-on Digital Marketing Specialist to personally plan, build, and optimize our SEO, AEO/GEO, and paid media programs to drive acquisition, retention, and expansion for Productboard Spark. This role offers the opportunity to own outcomes directly in the platforms, rather than managing work through agencies.

Reporting to our Director of Demand Generation, you’ll be responsible for accelerating our speed to market, while upholding operational rigor for our programs to efficiently scale and grow revenue. The ideal candidate will have hands-on expertise in PPC and SEO execution, and a strong grasp of AEO (answer engine optimization) and GEO (generative engine optimization) as AI-driven search reshapes how buyers discover products. This includes demonstrated AI proficiency through building AI-powered workflows and custom skills to speed up execution and reporting. This role is highly collaborative, and will partner closely with team stakeholders from analytics, demand generation, design, web engineering, along with the broader marketing team.

Beyond technical qualifications, you must be a highly organized multi-tasker, have an appetite for speedy learning and execution, and take a data-driven approach to decision making to be successful in this role. We strive to create a collaborative team culture, so this team member should also foster our core values of clarity, empathy, relentless improvement, togetherness, and transparency.

On a typical day, you will …

Build, launch, and manage SEO and paid media (PPC) programs end-to-end, hands-on in the platforms

Own AEO/GEO optimization to ensure Productboard content surfaces in AI-powered search and answer engines (ChatGPT, Perplexity, Google AI Overviews, and similar) across our web properties

Build and maintain AI-powered workflows and custom AI skills to automate reporting, content briefs, and campaign builds

Track and manage digital timelines and deliverables with attention to detail; prioritize digital projects against our business objectives

Communicate

Share campaign launch updates and campaign performance digests

Facilitate post-mortem campaign discussions, foster feedback loops, and surface opportunities for experimentation

Partner with marketing stakeholders on content and messaging creation, web projects, A/B testing and experimentation roadmaps

Review, Report & Document

Analyze and interpret performance metrics for digital, AEO/GEO, and paid programs against business objectives

Update weekly shared metrics and aid in populating slide decks for key team meetings, raising contextual insights to support cross-functional alignment

Create and expand upon documentation for digital processes, including the AI workflows and prompts used to drive efficiency

Govern proper use of internal digital and AI tools and their permissions

Support Digital Execution

Efficiently write and edit campaign and ad copy for length, editorial requirements, and AI/answer-engine discoverability; apply best practices, taste, and judgement when utilizing AI

Review ad copy and content against personas and messaging frameworks shared by the product marketing team; enforce the utilization of integrated themes within our content

Directly implement SEO, PPC, and AEO/GEO recommendations; this is a builder’s role, not an agency-management role

Manage vendor relationships and explore new opportunities for experimentation and beta participation

Manage and optimize paid media budgets to drive performance outcomes

You’ll work with the following tools, frameworks, and software:

Ad Platforms: Google, YouTube, Meta, LinkedIn, X, ChatGPT, and emerging platforms

AEO: Search Console, SEMrush, Screaming Frog, AirOps

AI & Automation: Claude, Productboard Spark, and custom-built AI workflows/skills

About you

In addition to a skill set that brings greater efficiency to our revenue marketing efforts, we’re specifically looking for…

Minimally 2+ years in a digital marketing function within the B2B tech space, with hands-on execution experience rather than solely managing agencies

Strong, hands-on expertise in paid digital and SEO marketing disciplines, including familiarity with AEO/GEO practices for AI-driven search

Experience with audiences, targeting capabilities, and segmentation

Demonstrated AI proficiency: comfort building AI-powered workflows and custom AI skills to speed up execution and reporting

Strong, clear communication skills with an ability to manage deadlines and work across project resources and stakeholders

A hypothesis-driven problem solver with a high degree of accountability; can move projects forward without the need for extensive oversight

Comfortable building experimentation frameworks and driving CRO projects leveraging data signals with accountability for outcomes

A proactive, organized, and speedy learner with a demonstrated interest in performance marketing channels, AI tooling, and our business

Familiarity with Salesforce and marketing automation tooling

Claude certifications

Experience using content management systems and working with design and web engineering stakeholders

Experience working with product managers or product teams

The expected base pay range for this position in the San Francisco area is $78,150-$104,200. In addition to the base pay, this role is eligible for competitive equity awards and benefits.

Productboard's pay ranges are determined by role, level, and location. Within the range, the successful candidate's starting base pay will be determined based on factors including job-related skills, experience, qualifications, relevant education or training, and market conditions. These ranges may be modified in the future.

You can look forward to the following benefits + More

Competitive compensation, stock options, company 401k

Budget for online courses, books, and conferences

Flexible PTO and paid sick days

Volunteer Day for you to help causes close to your heart

Free snacks, drinks, and yummy catered lunches

Company contribution to gym and wellness memberships

Flexible working hours and home office. Hybrid Schedule Mon/Tues/Thurs In Office

Mental Wellness Program to support your well-being and self-care