Digital Marketing Specialist - Account Manager

WebFX; Lancaster (Lancaster County); On-site; USD 40,000 - 80,000; Full time

Job summary

Join a fast-growing digital marketing agency that has been recognized as the Best Place To Work in Pennsylvania. As a Digital Marketing Specialist - Account Manager, you'll engage directly with clients, helping them achieve their business goals through effective SEO and PPC strategies. This role offers a unique opportunity to work alongside industry experts, receive world-class training, and grow your career in a supportive environment. With a commitment to personal and professional development, you will thrive in a culture that values high-quality work and continuous improvement. If you're passionate about digital marketing and eager to make a real impact, this is the place for you!

Benefits

Flexible Schedule

Pet Friendly Office

Profit Sharing

Generous Paid Time Off

Health/Vision/Dental Coverage

Employee Wellness Program

Merit-based Promotions

Casual Dress Code

Humanitarian Trips

New Parent Support

Qualifications

• 1+ years in SEO/digital marketing or 2 years in a marketing role.
• GPA above 3.4 in relevant fields like Marketing or Business.

Responsibilities

• Manage client relationships and optimize their websites for SEO.
• Create and manage paid search campaigns and analyze performance.
• Project manage digital marketing campaigns and report on ROI.

Skills

SEO

Customer Service

Google Ads

Google Analytics

HTML

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Business

Bachelor’s Degree in Communications

Job description

Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been 9x named the Best Place To Work in Pennsylvania, and we'd love to meet you! We are a fast-growing company that has doubled in size over the past 5 years, with talented team members now based around the globe (and representing 18+ different countries!). While we are growing at a rapid rate, we are committed to growing strategically and sustainably, and that starts with growing our team of the #BestCoworkers - that’s where you come in!

We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We are passionate about what we do, we’re committed to driving business growth for our clients, and we’re on the hunt for people just like you, who take pride in their work and want to be part of a company that does too.

You Might Be a Great Fit For This Position if You Have…

A Bachelor’s Degree

Successful FXers in this role have majored in Marketing, Advertising, Business, Journalism, Communications, Information Systems, Statistics, and beyond

GPA above 3.4

Related Skills and Experiences

1. Minimum of 1 year experience in SEO/digital marketing, or 2 years experience in a marketing role
2. Outstanding customer service skills, in any industry
3. Experience at a marketing/advertising agency
4. General knowledge of SEO
5. General knowledge of Google Ads and Google Analytics
6. General knowledge of HTML

Any of these Signature FXer Traits!

1. You have an interest in the web and stay up-to-date on new and developing technologies
2. You are a professional, dependable, and independent worker with a strong work ethic
3. You’re self-motivated, thrive on challenges, and enjoy getting things done
4. You have an eye for detail and dedication to high-quality work
5. You have an exceptional level of follow-through
6. You are a proactive, creative problem-solver who faces challenges with a can-do mindset
7. You possess excellent time/project management skills
8. You have solid analytical skills and a knack for making data-driven decisions
9. You work with a sense of urgency and can consistently meet deadlines
10. You are an outstanding communicator and possess strong interpersonal skills
11. You are a lifelong learner who loves to grow and stretch outside of your comfort zone, and are always looking to improve your skills

If any of these sound like you, then we want to hear from you! We are committed to growing 1% better everyday, and we believe working at WebFX could quite possibly make your life 1(00)% better - after all, you would be surrounded by the #BestCoworkersinPA!

In This Role, You’ll Get To…

1. Work directly with a portfolio of clients as their direct point of contact at WebFX, educating them through clear communication, and helping them achieve their goals
2. Work to maintain our world-class client retention rate by developing and fostering long-lasting client relationships
3. Optimize client websites for search engines (on-page SEO)
4. Manage significant paid search budgets on top-tier search engines (Google, Bing, etc.)
5. Perform keyword research for both SEO and PPC campaigns
6. Create and manage paid search campaigns
7. Perform research to ensure client success -think keyword research, competitor analysis, and everything in between
8. Project manage all aspects of digital marketing campaigns for clients
9. Calculate ROI and prepare monthly digital marketing campaign reports
10. Direct the design of web pages and other content, ensuring all web functionality is operating properly and all content is up-to-date

A Typical ‘Day in the Life’ Might Consist of:

1. 5% managing resources for CRO projects
2. 5% analyzing clients’ competitors and making appropriate recommendations
3. 10% working in the backend of websites/fixing technical issues/implementing content
4. 10% creating reports for client campaigns
5. 15% analyzing data and identifying deliverables
6. 25% communicating with clients
7. 30% executing on SEO and PPC strategies with regular optimization

100% pursuing your own personal best while delivering real-world impact for our clients!

Note: The Digital Marketing Specialist - Account Manager is a client-facing position

What You’ll Get From Us!

Opportunities to Learn and Train With Our Team!

1. Our “Bootcamp” training program will be provided for new FXers to learn, grow and develop both in and out of the office in the specific hard skills necessary to be successful in their position
2. World-class on-the-job training from the experts (think Sr. Marketers, not the HR team) as well as opportunities for ongoing personal learning and development
3. On-site, state-of-the-art training amenities to facilitate departmental trainings, industry-related updates, and monthly Lunch-and-Learns.

A Place to Grow Your Career

WebFX grew 250%+ over the past 3 years, and we promote almost exclusively internally. Merit-based promotional opportunities are abundant for new FXers who meet or exceed position performance metrics.

In-Person Experience Alongside Our Team of Industry Experts

This position is based fully on-site at our Lancaster, PA office, with opportunities for this to evolve as Fxers advance in their career tenure.

Potential promotional path for Digital Marketing Specialist - Account Manager:

1. Digital Marketing Analyst
2. Digital Marketing Consultant
3. Lead Internet Marketing Consultant
4. Sr. Internet Marketing Consultant

Compensation

Negotiable

Why Choose WebFX?

1. We've been named the Best Place To Work in Pennsylvania 9 times
2. We have offices in Guatemala, South Africa, St. Petersburg FL, Ft. Myers FL, Harrisburg, and York, PA! AND we're continuing to grow!
3. Entry-level roles - over 90% of our openings are open to brand new college grads!
4. Flexible Schedule (start your day between 8 and 10 am - when you do your best work!)
5. Love animals? Cool, so do we! That's why we have a Pet Friendly Office
6. Profit Sharing
7. 150% Company Match Of Personal Charity Donations
8. Our #FXBuilds program is set to positively impact 10,000 people around the world by 2024 - and every individual FXer’s work directly contributes!
9. Supplemental Insurance
10. 100% Company Match 401K (up to 4%)
11. Generous Paid Time Off
12. Employee Wellness Program, including a free FitBit and fitness challenges
13. Love to learn? You sound like an FXer! FXLearns Library with hundreds of personal and professional growth books
14. Humanitarian Trips
15. Health/Vision/Dental Coverage
16. New Parent Support
17. Dressing up everyday not for you? We get it! Enjoy our Casual Dress Code
18. Home Buyer Program
19. Personal Desk Fund
20. Green Commute Benefits
21. Pawternity Leave
22. Merit-based promotions (we promote from within, you will move up and grow here!)
23. The opportunity to be part of a passionate, driven team where we pride ourselves on delivering high-quality work that makes a real-world impact for our clients

Check out our culture on social media:

Instagram

Twitter

Facebook

*You don't need to apply more than once even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications!

We have a multi-step interview process, where we focus on giving both our candidates, and ourselves, opportunities to get to know each other a bit better. While our process may be more thorough and perhaps longer than other interview processes that you've been a part of, our goal is to work together with our candidates to find a mutually beneficial fit, where a candidate is a great addition to the FXFamily, and WebFX is the right fit for their career goals. Interested in joining the FXFamily? You should definitely apply now!

WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+ and other underrepresented groups are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. You can learn more on our website here!