Digital Marketing Specialist - Account Manager

webfx.com; Lancaster (Lancaster County); On-site; USD 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Digital Marketing Specialist - Account Manager to join their dynamic team. In this client-facing role, you will be the primary point of contact for a portfolio of clients, helping them achieve their marketing goals through effective communication and strategic digital marketing solutions. You'll work on optimizing client websites for search engines, managing paid search campaigns, and fostering long-lasting client relationships. If you're passionate about digital marketing and eager to grow in a supportive environment, this opportunity could be your perfect fit!

Benefits

Flexible Schedule

Pet Friendly Office

Profit Sharing

150% Company Match Of Personal Charity Donations

100% Company Match 401K

Generous Paid Time Off

Employee Wellness Program

Humanitarian Trips

Casual Dress Code

Green Commute Benefits

Qualifications

• Minimum 1 year in SEO/digital marketing or 2 years in a marketing role.
• Outstanding customer service skills and experience in a marketing agency.

Responsibilities

• Manage client relationships and optimize their websites for search engines.
• Create and manage paid search campaigns, ensuring client success.

Skills

SEO

Customer Service

Google Ads

Google Analytics

HTML

Analytical Skills

Project Management

Communication Skills

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Business

Bachelor’s Degree in Journalism

Bachelor’s Degree in Communications

Bachelor’s Degree in Information Systems

Bachelor’s Degree in Statistics

Job description

Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been 9x named the Best Place To Work in Pennsylvania, and we'd love to meet you! We are a fast-growing company that has doubled in size over the past 5 years, with talented team members now based around the globe (and representing 18+ different countries!). While we are growing at a rapid rate, we are committed to growing strategically and sustainably, and that starts with growing our team of the #BestCoworkers - that’s where you come in!

We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We are passionate about what we do, we’re committed to driving business growth for our clients, and we’re on the hunt for people just like you, who take pride in their work and want to be part of a company that does too.

Learn more about our Lancaster location here!

You Might Be a Great Fit For This Position if You Have…

A Bachelor’s Degree

Successful FXers in this role have majored in Marketing, Advertising, Business, Journalism, Communications, Information Systems, Statistics, and beyond.

GPA above 3.4.

Related Skills and Experiences

• Minimum of 1 year experience in SEO/digital marketing, or 2 years experience in a marketing role.
• Outstanding customer service skills, in any industry.
• Experience at a marketing/advertising agency.
• General knowledge of SEO.
• General knowledge of Google Ads and Google Analytics.
• General knowledge of HTML.

Any of these Signature FXer Traits!

• You have an interest in the web and stay up-to-date on new and developing technologies.
• You are a professional, dependable, and independent worker with a strong work ethic.
• You’re self-motivated, thrive on challenges, and enjoy getting things done.
• You have an eye for detail and dedication to high-quality work.
• You have an exceptional level of follow-through.
• You are a proactive, creative problem-solver who faces challenges with a can-do mindset.
• You possess excellent time/project management skills.
• You have solid analytical skills and a knack for making data-driven decisions.
• You work with a sense of urgency and can consistently meet deadlines.
• You are an outstanding communicator and possess strong interpersonal skills.
• You are a lifelong learner who loves to grow and stretch outside of your comfort zone, and are always looking to improve your skills.

If any of these sound like you, then we want to hear from you! We are committed to growing 1% better every day, and we believe working at WebFX could quite possibly make your life 1(00)% better - after all, you would be surrounded by the #BestCoworkersinPA!

In This Role, You’ll Get To…

• Work directly with a portfolio of clients as their direct point of contact at WebFX, educating them through clear communication, and helping them achieve their goals.
• Work to maintain our world-class client retention rate by developing and fostering long-lasting client relationships.
• Optimize client websites for search engines (on-page SEO).
• Manage significant paid search budgets on top-tier search engines (Google, Bing, etc.).
• Perform keyword research for both SEO and PPC campaigns.
• Create and manage paid search campaigns.
• Perform research to ensure client success - think keyword research, competitor analysis, and everything in between.
• Project manage all aspects of digital marketing campaigns for clients.
• Calculate ROI and prepare monthly digital marketing campaign reports.
• Direct the design of web pages and other content, ensuring all web functionality is operating properly and all content is up-to-date.

A Typical ‘Day in the Life’ Might Consist of:

• 5% managing resources for CRO projects.
• 5% analyzing clients’ competitors and making appropriate recommendations.
• 10% working in the backend of websites/fixing technical issues/implementing content.
• 10% creating reports for client campaigns.
• 15% analyzing data and identifying deliverables.
• 25% communicating with clients.
• 30% executing on SEO and PPC strategies with regular optimization.

100% pursuing your own personal best while delivering real-world impact for our clients!

Note: The Digital Marketing Specialist - Account Manager is a client-facing position.

What You’ll Get From Us!

Opportunities to Learn and Train With Our Team!

• Our “Bootcamp” training program will be provided for new FXers to learn, grow and develop both in and out of the office in the specific hard skills necessary to be successful in their position.
• World-class on-the-job training from the experts (think Sr. Marketers, not the HR team) as well as opportunities for ongoing personal learning and development.
• On-site, state-of-the-art training amenities to facilitate departmental trainings, industry-related updates, and monthly Lunch-and-Learns.

A Place to Grow Your Career

WebFX grew 250%+ over the past 3 years, and we promote almost exclusively internally. Merit-based promotional opportunities are abundant for new FXers who meet or exceed position performance metrics.

In-Person Experience Alongside Our Team of Industry Experts

This position is based fully on-site at our Lancaster, PA office, with opportunities for this to evolve as FXers advance in their career tenure.

Potential promotional path for Digital Marketing Specialist - Account Manager:

• Digital Marketing Analyst
• Digital Marketing Consultant
• Lead Internet Marketing Consultant
• Sr. Internet Marketing Consultant

Compensation

Negotiable.

Why Choose WebFX?

• We've been named the Best Place To Work in Pennsylvania 9 times.
• We have offices in Guatemala, South Africa, St. Petersburg FL, Ft. Myers FL, Harrisburg, and York, PA! AND we're continuing to grow!
• Entry-level roles - over 90% of our openings are open to brand new college grads!
• Flexible Schedule (start your day between 8 and 10 am - when you do your best work!)
• Love animals? Cool, so do we! That's why we have a Pet Friendly Office.
• Profit Sharing.
• 150% Company Match Of Personal Charity Donations.
• Our #FXBuilds program is set to positively impact 10,000 people around the world by 2024 - and every individual FXer’s work directly contributes!
• Supplemental Insurance.
• 100% Company Match 401K (up to 4%).
• Generous Paid Time Off.
• Employee Wellness Program, including a free FitBit and fitness challenges.
• Love to learn? You sound like an FXer! FXLearns Library with hundreds of personal and professional growth books.
• Humanitarian Trips.
• Health/Vision/Dental Coverage.
• New Parent Support.
• Dressing up every day not for you? We get it! Enjoy our Casual Dress Code.
• Home Buyer Program.
• Personal Desk Fund.
• Green Commute Benefits.
• Pawternity Leave.
• Merit-based promotions (we promote from within, you will move up and grow here!).
• The opportunity to be part of a passionate, driven team where we pride ourselves on delivering high-quality work that makes a real-world impact for our clients.

Check out our culture on social media:

• Instagram
• Twitter
• Facebook

*You don't need to apply more than once even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications!

We have a multi-step interview process, where we focus on giving both our candidates, and ourselves, opportunities to get to know each other a bit better. While our process may be more thorough and perhaps longer than other interview processes that you've been a part of, our goal is to work together with our candidates to find a mutually beneficial fit, where a candidate is a great addition to the FXFamily, and WebFX is the right fit for their career goals. Interested in joining the FXFamily? You should definitely apply now!

WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+ and other underrepresented groups are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. You can learn more on our website here!