Digital Marketing Specialist

Placements24; Houston (TX); A distancia; USD 45.000 - 65.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work

Flexible hours

Competitive salary

Descripción de la vacante

Placements24 is seeking a Digital Marketing Specialist to lead online campaigns from a remote location. The role focuses on increasing brand awareness, engagement, and fundraising via social media, email marketing, SEO/SEM, and strong website content.

The ideal candidate will be data-driven, creative, and able to work independently in a remote setting with a passion for social impact and education initiatives.

Formación

• Bachelor’s degree in marketing, communications, digital media or related field.
• Proven experience in digital marketing and social media management.
• Strong understanding of SEO, SEM, content marketing and email marketing.
• Experience with Google Analytics, Hootsuite and Mailchimp preferred.
• Excellent copywriting and editing abilities with strong written skills.

Responsabilidades

• Develop and implement digital marketing strategies to boost brand awareness.
• Manage and grow social media across platforms (Facebook, Instagram, LinkedIn, etc.).
• Create engaging content for social media, website and email campaigns.
• Run email marketing campaigns with segmentation and performance tracking.
• Optimize website content for SEO and manage paid campaigns (SEM).
• Analyze campaign performance with analytics tools and reports.
• Provide optimization recommendations based on data insights.
• Stay current with digital marketing trends and best practices.
• Collaborate with teams to align marketing with organizational goals.
• Oversee online advertising budget and performance.

Conocimientos

Digital marketing

Social media management

SEO/SEM

Email marketing

Content creation

Analytics

Educación

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Herramientas

Google Analytics

Hootsuite

Mailchimp

Descripción del empleo

About the Role

Our client, a growing charity dedicated to education and skills development, is seeking a creative and results-driven Digital Marketing Specialist. This is a fully remote position, offering an exciting opportunity to shape and execute online marketing strategies from anywhere. The specialist will be responsible for driving brand awareness, increasing engagement, and supporting fundraising efforts through innovative digital campaigns. Key responsibilities include managing social media, email marketing, SEO/SEM, and website content. The ideal candidate is passionate about digital trends, possesses excellent analytical skills, and is committed to using marketing for social good. You will be instrumental in expanding our client's reach and impact online.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand awareness and engagement.
• Manage and grow social media presence across relevant platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
• Create engaging content (text, image, video) for social media, website, and email campaigns.
• Execute email marketing campaigns, including list management, segmentation, and performance tracking.
• Optimize website content for search engines (SEO) and manage paid advertising campaigns (SEM).
• Analyze digital marketing campaign performance using tools like Google Analytics and social media insights.
• Generate regular reports on key metrics and provide recommendations for optimization.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with other teams to ensure marketing efforts align with organizational goals.
• Manage the organization's online advertising budget effectively.

Requirements

• Proven experience in digital marketing, social media management, or a related field.
• Demonstrated success in developing and executing effective online marketing campaigns.
• Strong understanding of SEO, SEM, content marketing, and email marketing principles.
• Proficiency in using digital marketing tools (e.g., Google Analytics, Hootsuite, Mailchimp).
• Excellent written and verbal communication skills, with strong copywriting and editing abilities.
• Creative mindset with the ability to generate innovative marketing ideas.
• Strong analytical skills and ability to interpret data to drive decisions.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Experience in the non-profit sector is a plus.

Benefits

• This fully remote position offers a competitive salary, flexible working hours, and the opportunity to work with a passionate team dedicated to making a positive social impact. Utilize your digital marketing expertise to amplify our client's mission and reach a wider audience. Join an innovative organization where your contributions will directly support educational and skills development initiatives.