Digital Marketing Specialist

BBQ Holdings, Inc.; United States; On-site; USD 60,000 - 70,000; Full time

Job summary

BBQ Holdings, Inc. is seeking a Digital Marketing Specialist to execute and optimize CRM-driven campaigns across email, SMS, and push channels for more than 10 restaurant brands.

You will collaborate with digital marketing leads to activate campaigns that drive engagement and retention. The role emphasizes data-driven decision making, teamwork, and the ability to adapt to evolving marketing strategies across multiple channels.

Qualifications

• Strong problem-solving skills and the ability to make data-driven decisions.
• Proactive attitude with initiative to drive projects forward.
• Excellent teamwork and interpersonal skills across diverse teams.
• Customer-centric approach to meet customer needs.
• Technical orientation with ability to learn new digital marketing tools quickly.
• Passion for digital marketing and staying updated on trends.
• Creative mindset to develop innovative marketing strategies.

Responsibilities

• CRM Activation (40%): Develop, execute, and optimize CRM campaigns across email, SMS, and push notifications with segmentation.
• Quality Assurance (25%): Audit guest-facing communications for audience accuracy and content quality.
• Overall Digital Marketing Activation (20%): Collaborate on campaigns and assist with admin tasks for the Digital Marketing team.
• Other Marketing Support (15%): Support loyalty messaging and paid media campaigns across channels.

Skills

CRM Activation

Data‑driven decisions

Teamwork

Campaign analytics

Job description

Base pay range

$60,000.00/yr - $70,000.00/yr

Position Summary

As a Digital Marketing Specialist at BBQ Holdings, you will play a crucial role in executing and optimizing our digital marketing initiatives for more than 10 household restaurant brands including Papa Murphy's, Famous Dave's, and Village Inn. You will work closely with digital marketing leads and team members to activate and enhance campaigns that drive customer engagement and retention.

Responsibilities

• CRM Activation (40%): Develop, execute, and optimize CRM campaigns across email, SMS, and push notifications. Perform customer segmentation, manage databases, and analyze campaign performance metrics to deliver targeted, personalized communications and improve engagement and conversion rates.
• Quality Assurance (25%): Review and audit guest-facing communications across CRM platforms to ensure audience, segmentation, and message content accuracy.
• Overall Digital Marketing Activation (20%): Collaborate with the marketing team to develop and execute comprehensive digital marketing campaigns and projects where needed. Assist with day‑to‑day admin responsibilities of the Digital Marketing team.
• Other Marketing Support (15%): Assisting team members and managers when needed, with the activation and scheduling of loyalty‑related messaging and segmenting across different channels of communication, ensuring web/app messaging aligns with current brand marketing campaign plans, and assist with paid media campaigns.

What you bring to the table

• Strong problem‑solving skills and the ability to make data‑driven decisions.
• A proactive attitude with a willingness to take initiative and drive projects forward.
• Excellent teamwork and interpersonal skills, with the ability to collaborate effectively with diverse teams.
• A customer‑centric approach, always striving to understand and meet the needs of our customers.
• Strong technical orientation with a proven ability to quickly learn and adapt to new digital marketing tools and platforms.
• A passion for digital marketing and a keen interest in staying updated with the latest trends and technologies in the field.
• A creative mindset with the ability to think outside the box and develop innovative marketing strategies.

Foundations of your career

• 2-3 years of experience in marketing, preferably in CRM, SMS, and email marketing.
• Exceptional attention to detail with strong organizational and project management skills.
• Proficiency in digital marketing tools and platforms, such as CRM systems, email marketing software, web analytics tools, and digital ad platforms.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast‑paced environment.
• Copywriting experience preferred.

This description is intended to be only a general outline of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. Management reserves the right to amend and change responsibilities to meet business and organizational needs as necessary. It is expected that the employee performs these and any other activities which may be assigned, or which may occur in the normal course of work. This description is not a contract or guarantee of employment nor does it alter the "at-will" relationship.