Digital Marketing Manager

Fabio Viviani Hospitality; Lake Zurich (IL); Hybrid; USD 55,000 - 65,000; Full time

Job summary

A prominent hospitality group in Lake Zurich seeks a Digital Marketing Manager to lead digital growth efforts across multiple brands. This mid-senior level position requires knowledge in digital marketing, SEO, and experience with email platforms. The role offers a hybrid work environment, focusing on enhancing brand visibility and optimizing guest interactions across digital channels.

Qualifications

• 1-3 years of digital marketing experience in the hospitality or restaurant industry.
• Experience with email and SMS platforms like Mailchimp or Klaviyo.
• Knowledge of SEO and digital marketing best practices.

Responsibilities

• Plan and execute email and SMS campaigns for multiple restaurant concepts.
• Manage Google My Business listings for local visibility.
• Oversee SEO strategy including keyword targeting.

Skills

Digital marketing experience

SEO knowledge

Email/SMS platform experience

Organizational skills

Tools

Mailchimp

Constant Contact

Klaviyo

Google My Business

Toast

OpenTable

Job description

Join to apply for the Digital Marketing Manager role at Fabio Viviani Hospitality.

Fabio Viviani Hospitality provided pay range

This range is provided by Fabio Viviani Hospitality. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$55,000.00/yr - $65,000.00/yr

About Fabio Viviani Hospitality

Fabio Viviani Hospitality is a leading restaurant group known for delivering exceptional dining experiences across multiple brands. We pride ourselves on creativity, community engagement, and culinary excellence.

Overview

Fabio Viviani Hospitality (FVH) is seeking a strategic and results-driven Digital Marketing Manager to lead digital growth efforts across a dynamic portfolio of more than 20 hospitality brands and growing! This role is perfect for a digital expert with hospitality experience who thrives in a fast-paced, multi-brand environment and knows how to drive measurable results through targeted digital campaigns.

As Digital Marketing Manager, you’ll be responsible for building visibility, increasing traffic, and optimizing guest conversions through email, SMS, and third-party platforms, by using SEO, and performance analytics. You’ll work closely with brand teams, our creative department, and third-party vendors to execute digital initiatives that reflect each concept’s unique identity while staying aligned with group-wide strategic goals.

This is a hybrid role located in the northern suburbs of Chicago. The role requires flexibility to work on-site as needed.

Key Responsibilities

• Plan, build, and execute monthly email and SMS campaigns across multiple restaurant concepts
• Manage Google My Business (GMB) listings and updates for all locations to ensure local visibility
• Oversee basic SEO strategy including keyword targeting and on-page optimization
• Develop and maintain digital integrations across platforms to support guest journey (i.e., Toast, OpenTable, etc.)
• Assist with the development and optimization of sales funnels and retargeting campaigns

Performance Analytics

• Generate and analyze monthly reports on campaign performance, guest engagement, and conversion metrics
• Make data-informed recommendations to improve ROI and reach

Coordination & Brand Support

• Coordinate email/SMS calendar with social media and events teams for holistic marketing efforts
• Provide graphic asset direction (in collaboration with design team) for email, SMS, and website needs
• Support website updates or landing pages tied to promotions, events, or openings
• Ensure each campaign reflects its brand’s tone, values, and visual identity

Qualifications

• 1-3 years of digital marketing experience, ideally in the hospitality, restaurant, or lifestyle industry
• Hands-on experience with email and SMS platforms (e.g., Mailchimp, Constant Contact, Klaviyo, EZ Texting, or similar)
• Knowledge of SEO, Google My Business, and digital marketing best practices
• Familiarity with retargeting and basic digital ad strategy
• Strong organizational skills with ability to manage multiple brands and deadlines at once
• Experience working with hospitality technology (Toast, OpenTable, SevenRooms, BentoBox, etc.) a plus
• Comfortable working cross-functionally with creative, operations, and marketing teams
• Must be able to work varied hours including nights and weekends and must be able to attend various events

Who This Role Is Right For

You’ll thrive in this role if you’re a detail-oriented doer with a strong bias for execution. You’re passionate about hospitality and love creating memorable guest experiences that leave a lasting impression. With a data-driven mindset, you enjoy testing, learning, and optimizing to continuously improve results. You’re confident juggling multiple brand voices while still maintaining consistency and clarity across all channels. Most importantly, you’re excited to play a key role in growing a dynamic portfolio of restaurant brands with national reach.

Our Commitment

We strive to embrace what makes each one of us unique; we each have our own story, and there is only one YOU. We believe that celebrating and embracing this philosophy makes for a better world! Whether looking at our current staff or future team members, we believe that everyone has something to offer, and our employment practices reflect that. Whether by mandate or not, we never have and never will make our employment decision based upon race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. If you are passionate about food and hospitality, we may be the place for you!

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Hospitality