Digital Marketing Specialist

IMS Legal Strategies; United States; Remote; USD 60,000 - 105,000; Full time

Job summary

IMS Legal Strategies is looking for a Digital Marketing Specialist to enhance their online presence and engagement across digital channels. This remote role requires expertise in digital advertising, email marketing, and social media management, along with strong analytical skills and a passion for driving results in a legal services context.

Benefits

401K match

Flexible PTO

Health & Welfare Benefits

Career development programs

Talent Identification Program

Qualifications

• 3+ years of hands-on experience in digital marketing.
• Proven track record of executing successful digital campaigns.
• Exceptional written and verbal communication skills.

Responsibilities

• Execute and optimize digital ad campaigns and user experiences.
• Create and optimize engaging email marketing campaigns.
• Drive social media strategy with compelling content.

Skills

Digital Advertising

Email Marketing

Social Media Management

Analytical Skills

Content Creation

Education

Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or related field

Tools

HubSpot

MailChimp

Google Ads

Google Analytics

WordPress

Job description

IMS Legal Strategies is seeking a dynamic and experienced Digital Marketing Specialist to elevate our online presence and drive engagement across various digital channels. If you're passionate about leveraging digital strategies to protect reputations and support complex legal and business matters, we want to hear from you!

About IMS:

IMS provides comprehensive solutions for complex legal and business matters, including specialized advisory and analytical support, global expert witness services, data-driven litigation consulting, powerful visual advocacy, and flawless presentation technology. We partner strategically with clients throughout the entire case lifecycle, from uncovering core arguments to delivering compelling presentations. With a fully integrated international team and decades of practical experience across more than 45,000 cases and 6,500 trials, we are dedicated to helping our clients achieve the best possible results. Together, we win.

The Opportunity:

As our Digital Marketing Specialist, you will be instrumental in executing our digital marketing initiatives, optimizing our online footprint, and boosting engagement. This role is ideal for a self-starter with a strong focus on digital advertising, email marketing, social media content creation, and data-driven analytics.

What You'll Do:

• Digital Advertising Expertise: Collaborate with internal teams and vendors to execute and optimize digital ad campaigns, landing pages, and user experiences.
• Email Marketing Maestro: Take the lead in creating, launching, and optimizing engaging email marketing campaigns, focusing on high engagement and conversion rates. This includes strong content writing and hands-on email building and deployment.
• Social Media Storyteller: Drive our social media strategy by creating and curating compelling content across LinkedIn, Facebook, Instagram, YouTube, and other platforms.
• Analytical Insight: Track and analyze digital marketing performance metrics across all channels (EM, digital ads, social media), providing insightful recommendations for continuous improvement.
• Website Wizardry: Assist with website maintenance, ensuring our online presence is always accurate and up-to-date, including managing Google My Business and Bing Places listings.
• Conduct competitive analysis and monitor industry trends to refine our digital marketing strategies.
• Partner with HR to manage business review sites such as Glassdoor and Indeed.
• Support brand transitions and digital marketing efforts for acquired companies.

What You'll Bring:

• 3+ years of hands-on experience in digital marketing, specifically with a strong focus on digital ad campaigns, email marketing, and social media management.
• Proven track record of executing successful digital campaigns.
• Exceptional written and verbal communication skills, with a knack for crafting compelling email and social media content.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Proficiency in marketing automation platforms (e.g., HubSpot, MailChimp) and advertising platforms (e.g., Google Ads, LinkedIn Campaign Manager).
• Expertise in web analytics tools (e.g., Google Analytics) and SEO/SEM tools (e.g., SEMRush, Yoast).
• Experience with WordPress is highly preferred.
• Ability to manage multiple projects and deadlines efficiently.
• Creative thinking and strategic planning skills.
• A Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field is preferred.
• Experience in professional services, consulting, or legal industries is a plus.
• Working knowledge of CSS and HTML is a plus.
• Experience with Adobe Illustrator or social graphics experience preferred.

Location:

This is a 100% remote position, supporting East to West Coast time zones.

Our Employer Value Proposition Includes:

• A competitive compensation package with 401K match.
• Flexible PTO and 12 paid holidays.
• Robust Health & Welfare Benefits including medical, dental, vision, HSA, short-term disability, long-term disability, and life insurance, all with generous company contributions.
• Career development programs supported through an integrated Learning Platform.
• Talent Identification Program to recognize and reward our high-performing, high-potential team members through career growth opportunities and unique development experiences.

Ready to Make an Impact? Apply Today!

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Legal Services

Referrals increase your chances of interviewing at IMS Legal Strategies by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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