Digital Marketing Specialist

Sparks Group; United States; Remote; USD 76,000 - 105,000; Full time

Job summary

Join a forward-thinking national healthcare services company as a Digital Marketing Specialist. In this fully remote role, you will drive innovative digital marketing initiatives to enhance member engagement and brand awareness. You will support the development and execution of integrated campaigns across various platforms, including email, social media, and SEO/SEM. This position offers an exciting opportunity to collaborate with cross-functional teams and utilize cutting-edge tools to optimize marketing strategies. If you're passionate about digital marketing and eager to make an impact, this role is perfect for you.

Qualifications

• 3+ years of experience in B2B and B2C digital marketing.
• Relevant certifications in CRM platforms and web development.

Responsibilities

• Develop and execute digital marketing strategies across multiple channels.
• Monitor and analyze key performance metrics for digital campaigns.

Skills

B2B Digital Marketing

B2C Digital Marketing

SEO/SEM

Email Marketing

Social Media Management

Content Creation

CRM Platforms

Data Analysis

Tools

Braze

WordPress

Squarespace

Google Analytics

Looker

Job description

Digital Marketing Specialist Job Summary:

We are looking for a creative and driven Digital Marketing Specialist to join a national healthcare services company. This role will be supporting the development, execution, and optimization of all digital marketing initiatives for the organization. The role will support the implementation of digital campaigns across various channels, including web, email, SMS, push, blogs, webinars, SEO/SEM, paid media, social media and emerging platforms, as well as digital marketing enablement for solution delivery. The role will heavily support driving member and customer engagement and brand awareness through integrated digital marketing efforts.

This is a fully remote position, but you must currently reside in MD, VA, DC, MA, OH, MO, TN, IN, TX, FL, NC, AL, GA or OK. Applicants residing in other states will not be considered.

Digital Marketing Specialist Responsibilities:

• Supports development and execution of digital marketing strategies aligned with organizational objectives, including B2B, Member Engagement, and reputation management.
• Implements and optimizes email/SMS/push lifecycle campaigns in the Braze platform.
• Develops website content including blogs, landing pages, and SEO/SEM campaigns.
• Manages paid and organic social media activities.
• Utilizes CRM and Marketing Automation platforms to enhance customer segmentation, personalization, journey mapping and lead nurturing.
• Coordinates with internal resources to ensure timely and effective execution of digital marketing initiatives.
• Monitors and analyzes key performance metrics to measure the effectiveness of digital campaigns and creates client-facing reports.
• Collaborates with cross-functional teams to integrate digital marketing efforts with overall marketing, business and member engagement strategies.
• May perform other duties as assigned.

Digital Marketing Specialist Qualifications:

• 3+ years of B2B and B2C digital marketing experience leading and managing the web development, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Relevant experience or certifications in CRM platforms (e.g., Braze) and web (e.g., WordPress, Squarespace).
• Experience supporting integrated digital marketing campaigns across multiple channels.
• Knowledge in email marketing, content creation, SEO/SEM, social media management, and website optimization.
• Experience working with reporting tools (ex: Google Analytics, Looker, etc.).

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  Hospitals and Health Care and Consumer Services

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