Digital Marketing Specialist

Wolters Kluwer; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

Wolters Kluwer is seeking a Digital Marketing Specialist to enhance our inbound marketing efforts. This role involves managing website content, optimizing SEO, and executing marketing campaigns across various digital platforms. Ideal candidates will possess strong experience in marketing automation and data analysis, contributing to our mission of making a difference through innovative solutions.

Benefits

Yearly performance bonus

Referral bonus

Meal vouchers

Corporate Health Insurance

Mindfulness and Wellbeing programs

Up to 28 days of annual leave

Flexible working schedule

Qualifications

• 4+ years of hands-on experience in digital marketing.
• Strong proficiency with Marketo and Salesforce.
• Analytical mindset with demonstrated ability to make data-driven decisions.

Responsibilities

• Manage website updates and SEO optimization.
• Build and manage Marketo programs and workflows.
• Develop and execute social media strategies.

Skills

Digital marketing

Marketing automation

SEO/SEM

Data analysis

Communication

Collaboration

Tools

Marketo

Salesforce

Google Analytics

CMS platforms

Job description

#BETHEDIFFERENCE

If making a difference matters to you,then you matter to us.

Joinus, atWolters Kluwer,and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provideexpert software & information solutions that the world’s leading professionalsrely on, in the moments that matter most.

You’llbesupported by collaborative colleagues who share a purpose.We are21,000 people unique in ourdreams, life stories, abilities, and passions who come together every daywith one ambition: to make a difference. Wedo our best work together, connecting to create new innovations with impact.

We’re looking for a results-driven Digital Marketing Specialist to help fuel the growth of our inbound marketing engine. You’ll play a key role in attracting, engaging, and converting high-quality leads across multiple digital touchpoints. This role is ideal for someone who thrives at the intersection of marketing technology, automation, and performance content.

You’ll work closely with our product and field marketing teams to create high-impact marketing campaigns and content that position Wolters Kluwer FRR as a market leader, retain and attract new customers through the digital channels.

Key responsibilities :

Website & SEO

• Manage website updates via CMS and DAM tools to ensure timely and accurate content publishing.

• Drive performance through A/B testing, on-site personalization, and UX optimization.

• Collaborate with the content and product teams to ensure all landing pages are optimized for SEO, engagement, and conversion.

Marketing operations & CRM

• Build and manage Marketo programs, including lead nurturing workflows, scoring models, engagement programs, and list segmentation.

• Maintain data hygiene and alignment between Marketo and Salesforce.

• Implement campaign tracking to support performance attribution and reporting.

Online advertising

• Assist in the execution and optimization of paid media campaigns across Google Ads, LinkedIn, and display networks.

• Monitor performance and support continuous testing of ad formats, copy, and targeting.

Social media

• Develop and execute social media strategies that align with campaign goals, ensuring engagement and lead conversion across key platforms.

• Analyze performance metrics to optimize content, improve audience targeting, and drive measurable growth in brand awareness and customer acquisition.

Analytics & reporting

• Track and analyze marketing funnel metrics (traffic, MQLs, conversions, etc.) and campaign attribution.

• Provide actionable insights and support quarterly reporting to marketing and sales leadership.

• Use tools like Google Analytics, Looker Studio, Power BI and Salesforce dashboards to measure marketing ROI.

Innovation & M ar Tech

• Test and implement new digital marketing tools that improve campaign performance or team efficiency.

• Stay ahead of industry trends and recommend innovative approaches to content distribution, automation, and personalization.

Cross-functional collaboration

• Work closely with product marketing, field marketing, and sales teams to ensure campaign alignment and message consistency.

• Support the rollout of content and campaigns tailored to personas, stages in the buyer journey, and verticals.

Requirements :

• 4+ years of hands-on experience in digital marketing, marketing automation, and/or demand generation.

• Strong proficiency with Marketo and Salesforce – able to build programs, workflows, and reports.

• Experience managing SEO/SEM and web performance initiatives.

• Analytical mindset with demonstrated ability to make data-driven decisions.

• Proficiency with key marketing tools: Google Analytics, social networks, CMS platforms, and campaign tracking tools.

• Strong communication and collaboration skills.

• Experience in B2B SaaS, financial services, fintech, or AI solutions is a plus.

Our Offer:

• Room for personal development through external, internal training tools and learning and development program #GROW. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong

• Yearly performance bonus based on your seniority

• Referral bonus, meal vouchers, monthly allowance, gift vouchers twice a year

• Corporate Health Insurance

• Mindfulness and Wellbeing programs (Wellbeats, MyQuillibrium, Compsych, Mind & Body webinars)

• Up to 28 days of annual leave based on seniority

• We have a strong Work from Home culture and take into consideration punctual needs and more

• Flexible working schedule. You’ll find the flexibility for balance in your life

• Being part of Wolters Kluwer you will contribute to the development of our own products and software solutions. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.