Digital Marketing Specialist

Windsor Communities; United States; Remote; USD 65,000 - 75,000; Full time

Job summary

Windsor Communities seeks a Digital Marketing Specialist to enhance their online presence and lead generation efforts for properties. This remote role involves managing website functionalities, collaborating with marketing teams, and analyzing data for targeted marketing strategies. Ideal candidates will have experience in digital marketing within the multifamily housing sector and possess excellent organizational and communication skills.

Benefits

10 days paid vacation time

6 weeks paid parental leave

1 hour of paid sick time for every 30 hours worked

10 paid holidays annually

3 floating days

10% bonus potential

Qualifications

• 3-5 years related experience preferred.
• Experience managing ILS platforms a plus.
• Must be eligible to work in the U.S.

Responsibilities

• Manage website performance and usability.
• Support demand generation and lead generation campaigns.
• Oversee ILS management and digital agency relationships.

Skills

Digital marketing

Lead generation

Website optimization

Integrations knowledge

Project management

Communication

Analytical skills

Education

Bachelor's degree

Tools

Power BI

Yardi Site Manager

Funnel CRM

WordPress CMS

Google Analytics 4

Job description

Digital Marketing Specialist | Remote

This is a remote/WFH position; however, you must live in one of the states where we currently operate [1].

Windsor Communities is a dynamic and innovative multifamily real estate company committed to creating exceptional living experiences across our portfolio of properties. We are seeking a detail-oriented and collaborative Digital Marketing Specialist to join our Marketing team. The person in this role will manage day to day tasks related to our brand website, partner in our digital agency relationship, and coordinate lead generation efforts and advertising partnerships.

DESCRIPTION:

The Digital Marketing Specialist will play a key role in facilitating high-impact demand generation and digital marketing initiatives that promote the Windsor brand, drive traffic and occupancy, and increase customer engagement across the portfolio’s digital channels.

As the website product owner, this role is responsible for maintaining website usability, functionality, and performance, supporting lead generation efforts and ensuring a seamless digital customer journey. Additionally, this role will manage Internet Listing Services (ILS), support Windsor’s digital agency partnership, and analyze lead gen data for communities of focus to drive targeted marketing strategies.

The ideal candidate for this role will understand multifamily industry platforms, basic integrations logic, marketing tactics, and the use of data to inform strategy and glean insights into property and campaign performance. The candidate will be solution oriented and resourceful in problem solving.

The Digital Marketing Specialist will embrace our company values of accountability, inclusiveness, energizing, and courageousness.

RESPONSIBILITES:

Website Product Ownership:

• Serve as the product owner for WindsorCommunities.com brand website ensuring optimal functionality, user experience, and uninterrupted lead generation. Including but not limited to:
  • Serve as point of contact for reported issues, remediating issues, updating content, enlisting external partners for bug fixes and repairs, assisting in sprint planning and execution including JIRA management.
  • Coordinate website updates, improvements, and content management in alignment with brand standards and marketing goals.
  • Manage the product backlog, partnering with VP, Digital Marketing to ensure the most valuable features are developed first and delivered on time.
  • Collaborate with cross-departmental teams and external partners to implement new website features and troubleshoot issues.
  • Publish Production Release notes to alert internal teams of feature enhancements and bug fixes.
  • Create and maintain product documentation and FAQs to aid content authors and internal teams.
  • Create and maintain support matrix identifying common issues and modes of resolution (Digital Marketing, BTSS, external partners).

Demand Generation & Community Lead Generation Support:

• Support the demand generation strategy by implementing and tracking lead gen campaigns across digital channels.
• Conduct regular analysis of lead generation data for focus communities, providing actionable insights to improve targeting and conversion.
• Evaluate campaign effectiveness and community-specific lead performance, optimizing approaches to increase lead quality and volume.
• Collaborate closely with Operations and Sales teams to align marketing strategies with revenue and leasing objectives, enhancing lead quality and traffic.

Internet Listing Services (ILS) Management & Administration:

• Manage Internet Listing Services (ILS) administration, including upgrades, downgrades, invoice oversight, and contract administration.
• Optimize ILS ads and features to improve property visibility and lead generation, adjusting strategies based on performance metrics.
• Maintain relationships with ILS providers and ensure timely updates to all listings and features.

Digital Agency Support and Maintenance:

• Serve as a point of contact for digital agencies, facilitating campaign setup, ongoing maintenance, and performance tracking.
• Support digital agency activities, ensuring alignment with company goals and accurate reporting on key performance indicators.
• Assist in monitoring campaign budgets, timelines, and deliverables to maintain efficient and effective agency support.
• Maintain strategic relationships with industry partners, agencies, and vendors.

Miscellaneous:

• Collaborate with larger Marketing team to support our communities and business partners via regularly scheduled support queue coverage.
• Other responsibilities assigned as business needs indicate.

QUALIFICATIONS:

• Bachelor's degree (B. A.) from four-year college or university; or three to five years related experience and/or training; or equivalent combination of education and experience.
• Familiarity with digital marketing in the property management or multifamily housing industry is strongly preferred.
• Experience managing ILS platforms and/or working with digital marketing agencies is a plus.
Strong understanding of digital marketing channels, website optimization, integrations, and lead generation tactics.
Excellent organizational skills, attention to detail, and ability to manage multiple tasks in a fast-paced environment.
Familiarity with Power BI, Yardi Site Manager, Funnel CRM, WordPress CMS, and Google Analytics 4 strongly preferred. Working knowledge of AI tools a plus.
• Must possess excellent communications skills and be able to effectively communicate to all levels of the organization.
• Extremely proactive with a results-driven focus, demonstrated ability to be an effective project manager who meets deadlines and exceeds goals.
• Excellent organizational skills, attention to detail, and ability to manage multiple tasks in a fast-paced environment.
• Must be eligible to work in the U.S.

COMPENSATION:

• Our company considers a range of factors including education and experience when determining base compensation.
• Compensation range: $65,000 - $75,000 / year plus a 10% bonus potential.

BENEFITS:

• This position is also eligible for bonus and benefits. For more information, visit: Benefits!
  • 1 hour of paid sick and safe time for every 30 hours worked, 10 days of paid vacation time accrued bi-weekly, 6 weeks of paid parental leave, 10 paid holidays annually, and up to 3 floating days.

E-Verify

Windsor Property Management Co. is an Equal Opportunity Employer

[1]. Must reside in California, Colorado, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, North Carolina, Oregon, Texas, Virgina, Washington, or Washington D.C.