Digital Marketing Specialist

Halma p.l.c; Tucson (AZ); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Paid time off

401(k) matching

Professional development opportunities

Job summary

A leading scientific instruments manufacturer is seeking a Digital Marketing Specialist based in Tucson, Arizona. This full-time role requires strong lead generation skills across various channels, including email marketing, PPC, and SEO. The ideal candidate will have 2-5 years of experience in digital marketing and a STEM background. Key responsibilities include optimizing website content and analyzing campaign performance. The company offers a comprehensive benefits package, including health insurance and professional development opportunities.

Qualifications

• 2-5 years of experience in a digital marketing position.
• Experience marketing B2B hardware, preferably scientific instruments.
• Strong analytical skills to interpret data.

Responsibilities

• Develop and implement digital marketing lead generation strategies.
• Analyze and optimize website content for conversions.
• Monitor and report on digital lead generation performance.

Skills

Digital marketing experience

Lead generation

SEO best practices

PPC campaigns

Analyzing data

Creative marketing materials

Tools

Email marketing tools

Social media marketing platforms

Job description

Instrumentation for better flow and pressure control

Empowering Scientific Discovery and Technological Advancement

Company: Alicat

Function: Information Technology

Job Type: Regular / Permanent

Role Type: Full time

Location: Tucson, Arizona

Job Description

Help grow a safer, cleaner, healthier future for everyone, every day.

Position: Digital Marketing Specialist

Report To: Marketing Manager

Location: In person only - Tucson, Arizona 85743

Salary: $75-85k annually

Alicat Scientific is looking for a digital marketing specialist with a strong STEM background who is adept at lead generation through a variety of channels, including email marketing, PPC, SEO, and social media campaigns.

Alicat manufactures mass flow and pressure instrumentation used in a wide range of industries. Our customers use our devices for a vast list of applications, including hydrogen energy research, space programs, vaccine development, and anywhere science is seeking new answers to the world's problems. To understand these processes and customers, you should have meaningful experience in a scientific field and a strong passion for science, alongside your marketing background. In this role, you will become a master of distributing content to achieve Alicat’s goals of increasing new customers and cultivating evangelists for our brands. #Alicat

Alicat is based in Tucson, Arizona and employs more than 200 people around the world, with offices in the Netherlands, India, and China. We are an equal opportunity employer and are proud of our efforts to grow with inclusive and diverse people. This is an in-office position in Tucson, AZ.

The Opportunity

Onboard and jump into reworking our site, pushing your changes out to our international pages. Then get ready to work on our content marketing and PPC campaigns, including AEO initiatives, while helping the marketing team track the success of your SEO and page‑conversion efforts.

In this role your key responsibilities will be:

• Lead Generation: Develop and implement strategies to generate leads via email marketing, PPC campaigns, SEO, and social media.
• Website Optimization: Analyze and optimize website content to increase conversions and improve user experience.
• Coordination: Work closely with content producers, designers, and developers to ensure cohesive and effective marketing campaigns.
• Analytics: Monitor and report on the performance of all digital lead generation activities and adjust strategies as needed.
• Market Research: Conduct market research to understand the prospect, stay ahead of competitors, and keep yourself up-to-date with industry trends and best practices.
• Customer Journey Mapping: Understand and map customer journeys to enhance lead nurturing and conversion processes.

What you will bring

• Work experience: 2-5 years of experience in a digital marketing position, designing and implementing digital campaigns with positive results
• Industry knowledge: Experience marketing B2B hardware, with preference for scientific instruments manufacturing
• Technical skills: Experience in email marketing tools, PPC channels and AEO, SEO best practices, and social media marketing
• Analytical skills: Strong analytical skills with the ability to interpret data and generate actionable insights
• Project management: Competent project management skills, able to coordinate multiple initiatives, articulate completed projects in detail, and work collaboratively with a cross‑functional international enterprise.
• Communication expertise: Exceptional written and verbal skills
• Creativity: Ability to devise compelling and engaging marketing materials that engage engineers and persuade by understanding their needs

The Benefits

• Professional development with growth opportunities
• Health, dental, and vision insurance
• Paid time off
• Retirement savings with company match
• 75% professional education reimbursement
• 401(k) matching
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Parental leave

Schedule:

• 8 hour shift
• Weekdays only

Ability to Commute:

• Tucson, AZ 85743 (Required)

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