Digital Marketing Specialist

Alicat Scientific; Tucson (AZ); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Professional development

Health, dental, and vision insurance

Paid time off

Retirement savings with company match

Flexible schedule

Job summary

A technology company seeks a Digital Marketing Specialist to develop lead generation strategies and optimize website content in Tucson, Arizona. This full-time position requires 2-5 years of experience in digital marketing, preferably with a B2B hardware focus. The ideal candidate will have strong analytical skills and be able to coordinate campaigns effectively. Competitive benefits include health insurance, professional development, and a flexible schedule.

Qualifications

• 2-5 years of experience in digital marketing.
• Experience marketing B2B hardware, preferably in scientific instruments.
• Strong analytical skills to interpret data and generate insights.
• Exceptional written and verbal communication skills.

Responsibilities

• Develop and implement strategies for lead generation.
• Analyze and optimize website content to increase conversions.
• Monitor and report on digital lead generation performance.
• Conduct market research and stay informed on industry trends.
• Map customer journeys to enhance lead conversion processes.

Skills

Lead generation

Website optimization

Market research

Analytical skills

Project management

Communication expertise

Creativity

Tools

Email marketing tools

SEO tools

PPC channels

Job description

Help grow a safer, cleaner, healthier future for everyone, every day.

Position: Digital Marketing Specialist

Report To: Marketing Manager

Location: In person only - Tucson, Arizona 85743

Salary: $75-85k annually

Alicat Scientific is looking for a digital marketing specialist with a strong STEM background who is adept at lead generation through a variety of channels, including email marketing, PPC, SEO, and social media campaigns.

Alicat manufactures mass flow and pressure instrumentation that is used in a wide range of industries. Our customers use our devices for a vast list of applications—including hydrogen energy research, space programs, vaccine development, and wherever science seeks new answers to the world’s problems. To understand these processes and customers, you should have meaningful experience in a scientific field and a strong passion for science, alongside your marketing background. In this role, you will become a master of distributing content to achieve Alicat’s goals of increasing new customers and cultivating evangelists for our brands.

Alicat is based in Tucson, Arizona and employs more than 200 people worldwide, with offices in the Netherlands, India, and China. We are an equal opportunity employer and are proud of our efforts to grow with inclusive and diverse people.

The Opportunity

Onboard and jump into reworking our site, pushing your changes out to our international pages. Then get ready to work on our content marketing and PPC campaigns, including AEO initiatives, while helping the marketing team track the success of your SEO and page‑conversion efforts.

Key Responsibilities

• Lead Generation: Develop and implement strategies to generate leads via email marketing, PPC campaigns, SEO, and social media.
• Website Optimization: Analyze and optimize website content to increase conversions and improve user experience.
• Coordination: Work closely with content producers, designers, and developers to ensure cohesive and effective marketing campaigns.
• Analytics: Monitor and report on the performance of all digital lead generation activities and adjust strategies as needed.
• Market Research: Conduct market research to understand the prospect, stay ahead of competitors, and keep yourself up-to-date with industry trends and best practices.
• Customer Journey Mapping: Understand and map customer journeys to enhance lead nurturing and conversion processes.

What You Will Bring

• Work experience: 2-5 years of experience in a digital marketing position, designing and implementing digital campaigns with positive results.
• Industry knowledge: Experience marketing B2B hardware, with preference for scientific instruments manufacturing.
• Technical skills: Experience in email marketing tools, PPC channels and AEO, SEO best practices, and social media marketing.
• Analytical skills: Strong analytical skills with the ability to interpret data and generate actionable insights.
• Project management: Competent project management skills, able to coordinate multiple initiatives, articulate completed projects in detail, and work collaboratively with a cross‑functional international enterprise.
• Communication expertise: Exceptional written and verbal skills.
• Creativity: Ability to devise compelling and engaging marketing materials that engage engineers and persuade by understanding their needs.

Benefits

• Professional development with growth opportunities.
• Health, dental, and vision insurance.
• Paid time off.
• Retirement savings with company match.
• 75% professional education reimbursement.
• Full-time, salaried position.
• 401(k) matching.
• Dental insurance.
• Flexible schedule.
• Flexible spending account.
• Health insurance.
• Life insurance.
• Paid time off.
• Parental leave.
• Tuition reimbursement.

Job Type

Full-time

Schedule

• 8 hour shift.
• Weekdays only.

Ability To Commute

• Tucson, AZ 85743 (Required).

Work Location

In person