Digital Marketing & Content Specialist

Omega Software; United States; Remote; USD 65,000 - 95,000; Full time

Job summary

Omega Software is seeking a digital marketing professional to drive performance across SEO/SEM, email, social media, and marketing automation, translating technical features into compelling benefits for customers.

You will create content such as blog posts and case studies, manage and optimize the company website, plan LinkedIn campaigns, build email nurture flows, support paid channels, track results, and coordinate with freelance design and video support.

Qualifications

• Experience in digital marketing execution (SEO/SEM, email, social media).
• Strong copywriting and content planning skills.
• Proficiency in website management and web analytics.
• Ability to translate technical features into benefit-led messaging.
• Highly organized and detail-oriented with multi-project management skills.
• Bachelor's degree in Marketing, Communications, or equivalent practical experience.

Responsibilities

• Execute digital marketing across SEO/SEM, email, social media, and marketing automation.
• Create content including blog posts, case studies, and product materials.
• Manage and optimize the company website for search performance.
• Plan and run social media campaigns, specifically on LinkedIn.
• Build and manage email nurture campaigns to drive leads through the buying journey.
• Support paid search and social campaigns.
• Track performance across channels and report results.
• Coordinate with freelance design and video support.

Skills

SEO/SEM

Email marketing

Social media

Content planning

Copywriting

Web analytics

Website management

Marketing automation

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Tools

Google Analytics

SEO tools

Marketing automation platforms

Job description

Responsibilities

• Execute digital marketing across SEO/SEM, email, social media, and marketing automation
• Create content including blog posts, case studies, and product materials
• Manage and optimize the company website for search performance
• Plan and run social media campaigns, specifically on LinkedIn
• Build and manage email nurture campaigns to drive leads through the buying journey
• Support paid search and social campaigns
• Track performance across channels and report results
• Coordinate with freelance design and video support

Requirements

• Experience in digital marketing execution (SEO/SEM, email, social media)
• Strong copywriting and content planning skills
• Proficiency in website management and web analytics
• Ability to translate technical features into benefit-led messaging
• Highly organized and detail-oriented with multi-project management skills
• Bachelor's degree in Marketing, Communications, or equivalent practical experience

Preferred Qualifications

• Experience in B2B software, SaaS, or technology sectors

About the Company

Omega Software provides comprehensive management solutions for the restaurant, retail, and hotel industries, including POS systems, inventory management, and accounting software.