Digital Marketing Specialist

Mondo; Sussex (WI); À distance; USD 55 000 - 69 000; Temps partiel

Résumé du poste

Mondo is seeking a Digital Marketing Specialist (Performance Marketing) to drive hyper-local paid campaigns for a multi-location quick-service coffee franchise. This remote contract role targets customers near store locations using Google and Meta advertising.

You will manage Google Search, Google Maps, Performance Max, and Meta campaigns, monitor performance, generate reports, and optimize spend across ~120 locations while collaborating with a small team in a fast-paced environment.

Qualifications

• 3-5+ years hands-on performance advertising
• Proven hyper-local campaign experience
• Experience with Google Ads & Meta Ads
• Agency or brand-side experience

Responsabilités

• Run and optimize Google Search, Google Maps, Performance Max, and Meta campaigns for nearby store locations.
• Monitor performance data, generate reports, and propose improvements independently.
• Implement hyper-local targeting to reach residents, workers, and commuters near stores.
• Track spend, foot traffic, and ROI to improve campaign results.
• Help build a scalable measurement framework across ~120 franchise locations.
• Collaborate in a small team of ~5, embracing continuous improvement in paid media.
• Apply AI-driven changes in Google Search to inform strategy.

Connaissances

Performance advertising

Google Ads

Meta Ads

Hyper-local campaigns

Geo-targeting

Outils

Hootsuite

Google My Business

Description du poste

Job Details

• Job Title: Digital Marketing Specialist (Performance Marketing)
• Location-Type: Remote (PST, MST, CST timezones only)
• Start Date: December 1 or December 5
• Duration: Contract, 2-3 months to start
• Compensation Range: $40-50/hr W2
• Benefits: Eligible for Health, Dental, Vision, and 401K
• Visa Sponsorship: Not eligible for visa sponsorship

Job Description

• This role drives new customer traffic to physical retail locations by planning, running, and optimizing hyper-local paid advertising campaigns across Google and Meta on behalf of a multi-location quick-service coffee franchise.

Job Summary

• Run and continuously optimize Google Search, Google Maps, Performance Max, and Meta (Facebook/Instagram) paid advertising campaigns targeting customers near individual store locations
• Monitor campaign performance data, pull regular reporting, and recommend actionable improvements without waiting for direction
• Identify and execute hyper-local targeting strategies to reach residents, workers, and commuters near each physical location
• Track advertising spend, customer traffic trends, and key campaign metrics to measure and improve return on investment
• Contribute to building a scalable measurement framework across approximately 120 franchise locations
• Collaborate within a small integrated team of approximately five people, supporting a continuous-improvement approach to paid media
• Apply knowledge of how AI-driven changes in Google Search affect campaign strategy and visibility

Minimum Requirements

• 3-5+ years of hands‑on experience in performance advertising, with demonstrated proficiency in Google Paid Search and Meta (Facebook/Instagram) advertising
• Proven experience running hyper‑local campaigns for physical retail or franchise locations, including store‑level geo‑targeting
• Familiarity with Google My Business and multi‑location visibility strategies
• Agency or brand‑side background supporting franchise or multi‑location clients
• Proficiency with Hootsuite or a comparable social and campaign management platform

Preferred Qualifications

• Experience marketing for multi‑location franchise or retail businesses, particularly quick‑service restaurant (QSR) or coffee‑chain environments
• Hands‑on experience with Google Performance Max and Google Maps advertising
• Experience with local listing and reputation management tools such as Yext or comparable platforms
• Awareness of TikTok advertising and how it may apply to location‑based marketing