Digital Marketing Specialist

Captiva Marketing; St. Louis (MO); Hybrid; USD 52,000 - 76,000; Full time

Job summary

Captiva Marketing is seeking a Digital Marketing Specialist to join our Healthcare and Life Sciences Team in St. Louis. The role emphasizes ROI-driven digital campaigns, content creation, and cross-functional collaboration. Hybrid work schedules are available after onboarding.

The candidate will manage campaigns from ideation through performance monitoring, collaborate with clients, and stay current with evolving digital marketing tactics to deliver measurable results.

Qualifications

• Digital marketing experience or communications background.
• Bachelor's degree in Communications, Marketing, PR or related field.
• Strong writing and verbal communication skills.
• Ability to manage multiple projects and deadlines.
• Experience with SEO and email platforms (Marketo or HubSpot).
• Familiarity with CMS platforms (WordPress, Salesforce, Adobe Experience Manager).

Responsibilities

• Execute internal and external strategic communications plans for initiatives.
• Research and write scientific and healthcare-oriented content for various audiences.
• Review and synthesize data across digital platforms to create reports and recommendations.
• Assist with creating and maintaining written and visual content on client websites.
• Research and understand key audiences to craft messaging and ad copy.
• Coordinate and manage creative projects with design, development, and multimedia teams.
• Communicate with clients in a timely and professional manner.
• Assist with office administrative duties and stay updated on trends in digital marketing.

Job description

Overview for Digital Marketing Specialist Position

We are looking for a Digital Marketing Specialist to join our Healthcare and Life Sciences Team at Captiva Marketing. Creativity, drive, strategic and analytical thinking and communications, love of learning, and teamwork are key attributes for this position.

Candidates should be creative, while also maintaining a focus on ROI through an analytical mindset. Ideally, candidates should be able to demonstrate ownership of marketing strategies and projects including the management of digital marketing campaigns from ideation to execution to performance monitoring. This role will involve day to day communication and management of client relationships.

As this area of digital marketing is continuously evolving, we seek someone with the ability to learn new channels and tactics, while helping keep other teammates updated on the complex nature of outbound marketing strategies.

This is a full-time position available in our St. Louis office (local candidates preferred, hybrid work schedules are available after initial onboarding period).

Responsibilities for Digital Marketing Specialist Position

• Execute against both internal and external strategic communications plans for various initiatives
• Research and write scientific and healthcare-oriented content for a range of audiences
• Review and synthesize data across digital platforms to create reports and make recommendations for clients
• Assist with creating and maintaining written and visual content on client websites
• Research and understand key audiences to create relevant messaging and ad copy
• Coordinate and manage creative projects with design, development, and multimedia teams
• Communicate with clients in a timely and professional manner

Additional tasks may include:

• Assist with office administrative duties
• Stay up to date on trends in digital marketing and communications and in client industries
• Assist with social media campaigns

Skill Requirements for Digital Marketing Specialist Position

• Minimum 2-4 years of digital marketing or communications experience
• 4-year degree in Communications, Marketing, PR or related field
• Strong writing and verbal communication
• Organization and ability to manage multiple projects and deadlines simultaneously
• Research and synthesis of primary sources
• Understanding of information architecture
• Ability to interpret and execute against branding guidelines
• Ability to work well on a cross-functional team
• Knowledge of Microsoft Office programs including, Word, Excel, and PowerPoint
• Familiarity of Social Media platforms including Facebook, Instagram, LinkedIn, and Twitter
• Familiarity with content management systems, such as WordPress, Salesforce, or Adobe Experience Manager
• Some knowledge of SEO is preferred
• Familiarity with email marketing platforms such as Marketo or Hubspot is preferred

Compensation

We offer a variety of benefits to help you meet your health, wellness, educational and financial needs. You'll be recognized for your contribution with a competitive salary and benefits package.