Strategic Healthcare Digital Marketing Specialist

Captiva Marketing; St. Louis (MO); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

Benefits package

Job summary

Captiva Marketing seeks a Digital Marketing Specialist to join our Healthcare and Life Sciences Team in St. Louis. This full-time role blends creative strategy with ROI-driven execution.

You will manage campaigns from ideation to performance monitoring and develop healthcare content for diverse audiences. Responsibilities include reporting across digital platforms, coordinating with design and development teams, and maintaining strong client communication.

Qualifications

• Minimum 2-4 years of digital marketing or communications experience.
• 4-year degree in Communications, Marketing, PR or related field.
• Strong writing and verbal communication.
• Organization and ability to manage multiple projects and deadlines.
• Familiarity with SEO and email marketing platforms.

Responsibilities

• Execute against internal and external strategic communications plans for initiatives.
• Research and write scientific and healthcare-oriented content for a range of audiences.
• Review and synthesize data across digital platforms to create reports and recommendations.
• Assist with creating and maintaining written and visual content on client websites.
• Research and understand key audiences to create relevant messaging and ad copy.
• Coordinate and manage creative projects with design, development, and multimedia teams.
• Communicate with clients in a timely and professional manner.
• Assist with office administrative duties.
• Stay up to date on trends in digital marketing and client industries.
• Assist with social media campaigns.

Skills

Digital marketing

Content writing

Analytics

Social media

Project management

Cross-functional teamwork

SEO familiarity

Email marketing

WordPress familiarity

Education

Bachelor's degree in Communications, Marketing, PR or related field

Tools

Word

Excel

PowerPoint

WordPress

Salesforce

Adobe Experience Manager

Marketo

Hubspot

Google Analytics

Job description

We are looking for a Digital Marketing Specialist to join our Healthcare and Life Sciences Team at Captiva Marketing. Creativity, drive, strategic and analytical thinking and communications, love of learning, and teamwork are key attributes for this position.

Candidates should be creative, while also maintaining a focus on ROI through an analytical mindset. Ideally, candidates should be able to demonstrate ownership of marketing strategies and projects including the management of digital marketing campaigns from ideation to execution to performance monitoring. This role will involve day to day communication and management of client relationships.

As this area of digital marketing is continuously evolving, we seek someone with the ability to learn new channels and tactics, while helping keep other teammates updated on the complex nature of outbound marketing strategies.

This is a full-time position available in our St. Louis office (local candidates preferred, hybrid work schedules are available after initial onboarding period).

Responsibilities

• Execute against both internal and external strategic communications plans for various initiatives
• Research and write scientific and healthcare-oriented content for a range of audiences
• Review and synthesize data across digital platforms to create reports and make recommendations for clients
• Assist with creating and maintaining written and visual content on client websites
• Research and understand key audiences to create relevant messaging and ad copy
• Coordinate and manage creative projects with design, development, and multimedia teams
• Communicate with clients in a timely and professional manner

Additional tasks may include:

• Assist with office administrative duties
• Stay up to date on trends in digital marketing and communications and in client industries
• Assist with social media campaigns

Skill Requirements

• Minimum 2-4 years of digital marketing or communications experience
• 4-year degree in Communications, Marketing, PR or related field
• Strong writing and verbal communication
• Organization and ability to manage multiple projects and deadlines simultaneously
• Research and synthesis of primary sources
• Understanding of information architecture
• Ability to interpret and execute against branding guidelines
• Ability to work well on a cross-functional team
• Knowledge of Microsoft Office programs including, Word, Excel, and PowerPoint
• Familiarity of Social Media platforms including Facebook, Instagram, LinkedIn, and Twitter
• Familiarity with content management systems, such as WordPress, Salesforce, or Adobe Experience Manager
• Some knowledge of SEO is preferred
• Familiarity with email marketing platforms such as Marketo or HubSpot is preferred

Compensation

We offer a variety of benefits to help you meet your health, wellness, educational and financial needs. You’ll be recognized for your contribution with a competitive salary and benefits package.