Strategic Field Marketing Manager - East

Productboard; New York (NY); On-site; USD 95,850 - 127,800; Full time

Benefits offered by this job

Competitive Compensation

Stock Options

Unlimited PTO

Volunteer Day

Mental Wellness Program

Gym membership contribution

Commuter benefits

Team events

Health benefits

Job summary

A tech company is looking for a Field Marketing Manager focused on the East Coast AMER region. The role involves owning the field strategy, executing high-impact marketing campaigns, and collaborating closely with sales teams. Ideal candidates have a minimum of 3 years in field marketing, excellent communication skills, and the ability to analyze marketing performance metrics. This fully remote position offers competitive compensation and benefits.

Qualifications

• 3+ years of experience in field marketing, event marketing, or demand generation.
• Experience partnering with sales leadership to drive revenue.
• Great analytical skills to assess program performance and ROI.

Responsibilities

• Own the integrated field strategy for the East Coast region.
• Collaborate with sales and customer success teams to optimize marketing efforts.
• Plan and execute demand generation programs using various channels.

Skills

Field marketing experience

Event marketing

Demand generation

Data analysis

ABM execution

Cross-functional collaboration

Communications skills

Tools

Salesforce

Looker

Goldcast/Bizaboo

6sense

Job description

Field Marketing Manager – East Coast AMER

This role is fully remote, based on the East Coast time zone. Preferred locations are the greater Tri‑State Area.

What You’ll Do & How You’ll Drive Impact

As the Field Marketing Manager for the East Coast AMER region (East + Canada), you will take full ownership of the integrated field strategy, acting as a strategic business partner to sales and customer success. Your primary mission is to plan and execute campaigns and events that drive net new pipeline, accelerate active pipeline, and directly contribute to closed‑won revenue and brand affinity. This high‑visibility role demands a marketer who can uncover new opportunities, move quickly, and make an immediate impact by collaboratively aligning with Sales leadership and their go‑to‑market teams. Success also requires constant, effective collaboration across Product Marketing, Revenue Marketing, and Corporate teams.

• Serve as the primary marketing partner to the East Coast sales team, owning and executing the high‑impact regional strategy while focusing on target accounts to align with pipeline and revenue goals.
• Act as a key marketing advocate, ensuring seamless cross‑functional alignment and helping the sales team understand marketing priorities to drive maximum revenue impact.
• Collaborate closely with BDR teams to ensure a frictionless lead flow and coordinated pre‑ and post‑program follow‑up strategies.
• Maintain a seat at the table during QBRs to actively build field marketing programming in concert with all regional sales, channel, and BDR teams.
• Analyze Salesforce, Looker reports, and dashboards to understand your region’s named accounts, sales stages, and pipeline goals, using this data to collaboratively develop targeted strategies.
• Plan and execute end‑to‑end demand generation programs (including leveraging webinars, emails, nurtures, content syndication, and paid media created by fellow marketers).
• Analyze and report on the business impact of all programs, including pipeline contribution, ROI, and engagement metrics, continually monitoring conversion rates and optimizing campaigns at each stage.
• Manage a diverse portfolio of live and virtual programs, including high‑impact executive events, third‑party sponsorships, hosted meetups, and regional forums.
• Innovate and experiment with new event formats and community touchpoints that reflect Productboard’s brand and deliver measurable business outcomes.
• Manage the marketing budget for your core programs.

We'd Love to Hear From You If You Have

• 3+ years of experience or equivalent competency across field marketing, event marketing, and demand generation.
• Experience partnering directly with sales leadership and local sales teams to jointly pursue new pipeline, accelerate deals, and close business.
• Experience leading all phases of event execution, from strategy and budgeting to post‑program analysis.
• Comfort with and experience in a highly data‑driven marketing organization is a must.
• Proficiency in ABM concepts and execution, with experience leveraging data and technology to create targeted campaigns.
• Exceptional skills in analyzing program performance and translating metrics like pipeline, ROI, and MQLs into actionable insights.
• Deep passion for delivering comprehensive enablement to GTM teams in order to optimize program spend and impact.
• Proven ability to serve as a strategic business partner to sales leadership, influencing planning and resource allocation to achieve shared goals.
• Demonstrated ability to drive cross‑functional collaboration and influence stakeholders across Sales, Marketing, BDR, and Customer Success to align priorities.
• Hands‑on experience with key marketing technologies, including event platforms (Goldcast/Bizaboo), ABM tools (6sense), and business intelligence software (Looker).
• Excellent internal and external verbal and written communications skills.

Benefits

• 💰 Competitive Compensation, Stock Options, Company 401k
• 📚 A budget for your professional development and ongoing learning
• 🏝 Unlimited PTO – seriously, take the time you need
• 💛 1 Volunteer Day per year to help causes close to your heart
• 🍀 Mental Wellness Program to support your well‑being and self‑care
• 🏋 Company contribution to gym and wellness memberships
• 🚗 Commuter benefits
• 🍹 Team events such as happy hours, off‑sites, and retreats abroad
• ❤️ Company contribution and access to best‑in‑class health benefits

The expected base pay range for this position in the San Francisco area is $95,850 – $127,800. In addition to the base pay, this role is eligible for competitive equity awards.

Productboard’s pay ranges are determined by role, level, and location. Within the range, the successful candidate’s starting base pay will be determined based on factors including job‑related skills, experience, qualifications, relevant education or training, and market conditions.

About Productboard

At Productboard, we’re on a mission to help product teams build exceptional products with clarity and confidence. As the leading intelligent product management platform, we empower over 4,000 companies—including Salesforce, SAP, Autodesk, and Kroger—to understand what customers need, prioritize what to build next, and align everyone around a shared roadmap.

Headquartered in San Francisco with offices in Prague and Brno, Czechia, we’re backed by some of the world’s most respected investors, including Index Ventures, Kleiner Perkins, Sequoia Capital, Bessemer Venture Partners, Tiger Global, and Dragoneer.

We’re proud to be consistently recognized as one of the best places to work by BuiltIn and Comparably, and to count ourselves among the world’s leading unicorn companies. Well‑funded and financially disciplined, we have the stability and runway to build boldly for the long term.

Over the past few years, we’ve rearchitected our platform from the ground up to serve enterprise scale and set the foundation for the next era of product management. Now we’re entering an exciting new phase with Productboard Spark, our AI‑first, agentic experience that transforms how product teams work. Spark is a true collaborator that deeply understands your product context, company strategy, and customer needs, helping teams move faster and make smarter, more confident decisions.

Join us as we build the future of product management.

Equal Opportunity Employer Statement

We are an equal opportunity employer and champion equity. We aim to help people from all backgrounds, cultures, and groups realize their full potential at Productboard. We do not tolerate any discrimination or harassment based on gender identity, race, color, religion, age, sexual orientation, non‑disqualifying physical or mental disability, national origin, veteran status, or any other bias covered by appropriate law. All aspects of employment, including hiring, training, promotion, and terminations, are based on merit, competence, performance, and business needs. We are committed to an inclusive hiring process and provide all candidates with equal opportunity to demonstrate their abilities.

Togetherness is one of our core values, and our Diversity Council helps to ensure that we uphold the values of authenticity, humanity, and diversity to create an environment where every person matters. We are committed to leading by example to drive societal change.