Digital Marketing Specialist BS

Simera; San Francisco (CA); Remote; USD 70,000 - 100,000; Full time

Job summary

Simera in San Francisco, CA seeks a Digital Marketing Specialist to build and optimize data-driven campaigns across search, social, email, and content channels. You will analyze performance, run A/B tests, and drive lead generation and brand growth through integrated marketing efforts.

The role requires hands-on campaign management, strong analytics, and collaboration with cross-functional teams. The position supports remote work with a strong emphasis on results, data interpretation, and

Qualifications

• Strong knowledge of digital marketing channels and performance optimization.
• Experience with paid advertising platforms and campaign optimization.
• Knowledge of SEO, content marketing, social media, and email marketing.
• Strong analytical and data interpretation skills.
• Experience with analytics platforms like Google Analytics or similar.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across online channels.
• Manage and optimize campaigns on Google Ads, Meta Ads, LinkedIn, and other digital ads platforms.
• Conduct keyword, audience, and competitive research to identify growth opportunities.
• Create, coordinate, and optimize digital content for websites, social media, email, and advertising campaigns.
• Monitor campaign performance, budgets, conversions, traffic, and other key metrics.
• Analyze data and generate performance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, audiences, messaging, and other elements.
• Optimize campaigns for ROI, conversion rates, engagement, and customer acquisition.
• Collaborate with content, design, sales, and other teams for consistent initiatives.
• Support SEO initiatives, including keyword optimization and site performance improvements.
• Manage and optimize email marketing campaigns and audience segments.
• Track industry trends and emerging digital marketing tools.
• Monitor website traffic and user behavior using analytics tools.
• Identify opportunities to improve lead generation and overall digital performance.
• Maintain campaign documentation, calendars, budgets, and performance records.

Skills

Digital marketing

Paid advertising

SEO

SEM

Social media

Email marketing

Content marketing

Analytics

A/B testing

Conversion optimization

Campaign management

Copywriting

Communication

Project management

Cross-functional collaboration

Independence

Tools

Google Analytics

Google Search Console

Job description

We are seeking a creative, analytical, and results-driven Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that increase brand awareness, generate leads, and drive business growth. The ideal candidate will have strong knowledge of digital marketing channels, campaign management, content, analytics, and performance optimization, with the ability to use data to improve marketing results.

Responsibilities

• Develop and executedigital marketing strategies and campaigns across relevant online channels.
• Manage and optimize campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and other digital advertising channels.
• Conductkeyword research, audience research, and competitive analysis to identify growth opportunities.
• Create, coordinate, and optimize digital content for websites, social media, email, and advertising campaigns.
• Monitor campaign performance, budgets, conversions, traffic, and other key marketing metrics.
• Analyze marketing data and generateperformance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, audiences, messaging, and other campaign elements.
• Optimize campaigns to improveROI, conversion rates, engagement, and customer acquisition.
• Collaborate with content, design, sales, and other teams to ensure consistent marketing initiatives.
• Support SEO initiatives, including keyword optimization, content recommendations, and website performance improvements.
• Manage and optimize email marketing campaigns and audience segments when required.
• Monitor industry trends, competitor activity, and emerging digital marketing tools and technologies.
• Track website traffic and user behavior using tools such as Google Analytics or similar platforms.
• Identify opportunities to improve lead generation, customer engagement, and overall digital performance.
• Maintain accurate campaign documentation, calendars, budgets, and performance records.
• Continuously test new strategies, channels, and approaches to improve digital marketing results.

Required Skills

• Strong understanding ofdigital marketing strategies and channels.
• Experience with paid advertising platforms such as Google Ads and Meta Ads.
• Knowledge ofSEO, SEM, social media, email marketing, and content marketing.
• Strong analytical and data interpretation skills.
• Experience with Google Analytics, Google Search Console, or similar analytics platforms.
• Ability to analyze campaign performance and make data-driven decisions.
• Knowledge of conversion optimization and A/B testing methodologies.
• Strong understanding of key marketing metrics such as CTR, CPC, CPA, ROAS, conversion rate, and customer acquisition cost.
• Excellent written and verbal communication skills.
• Strong content creation, copywriting, and editing abilities.
• Strong organizational and project-management skills.
• Ability to manage multiple campaigns and priorities simultaneously.
• Creative mindset combined with strong analytical thinking.
• Ability to work independently and collaborate effectively with cross-functional teams.
• Adaptability and willingness to learn new marketing tools and technologies.
• Professional, proactive, and results-oriented attitude.

Requirements

• Previous experience as aDigital Marketing Specialist, Digital Marketing Coordinator, Performance Marketing Specialist, or similar role.
• Hands-on experience managing digital marketing campaigns.
• Experience with paid advertising platforms and campaign optimization.
• Experience analyzing digital marketing performance and preparing reports.
• Familiarity with SEO, content marketing, social media, and email marketing.
• Experience using analytics and reporting tools.
• Understanding of digital marketing funnels, lead generation, and conversion optimization.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines.
• Strong communication and collaboration skills.
• Reliable internet connection and a suitable setup for remote work.
• Professional, creative, analytical, and results-driven approach.
• English proficiency is required if the position involves working with English-speaking teams, clients, or audiences.

By applying to this position, we’ll create yourSimera Professional Key (SPK) — a unique key that helps you connect with employers, stand out, and secure the right match.