Digital Marketing Specialist

Fortis Lux Financial; New York (NY); Remote; USD 70,000 - 90,000; Full time

Job summary

A leading financial services firm is looking for a Digital Marketing Specialist to enhance its online presence. The role involves developing content, managing social media, and optimizing web visibility. Candidates should have a strong background in digital marketing with a focus on the financial sector. This position offers growth opportunities in a collaborative environment.

Benefits

Collaborative team environment

Opportunities for growth and professional development

Competitive compensation and benefits

Qualifications

• Minimum 3 years of experience in digital marketing, preferably in financial services.
• Strong understanding of social media strategy and SEO.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and manage social media content to enhance brand awareness.
• Optimize website content for SEO, improving rankings.
• Collaborate with internal teams on digital campaigns.

Skills

SEO

Social Media Strategy

Communication

Data Analysis

Tools

Google Analytics

SEO Platforms

Social Media Management Tools

Job description

Overview :

We are seeking a talented and driven Digital Marketing Specialist to join our growing team. In this role, you’ll help elevate our digital presence through strategic content development, social media management, SEO optimization, and PR initiatives. The ideal candidate is a self-starter with a passion for digital marketing and a proven track record of results—especially within the financial services industry.

Key Responsibilities :

• Develop and manage content across social media platforms (LinkedIn, Instagram, etc.) to support brand awareness, engagement, and lead generation.
• Optimize website content and structure for search engines (SEO), improving rankings and visibility.
• Identify and pursue public relations opportunities to promote the firm’s expertise, including media placements and partnership announcements.
• Collaborate with internal teams to support digital campaigns and ensure consistent brand messaging across all channels.
• Track, analyze, and report on key performance metrics, making data-driven recommendations for continuous improvement.
• Stay up to date with trends and best practices in digital marketing, especially in the financial services space.

Requirements :

• Minimum 3 years of experience in digital marketing, preferably within the financial services industry.
• Strong understanding of social media strategy, SEO, and online brand building.
• Excellent written and verbal communication skills.
• Experience with tools such as Google Analytics, SEO platforms, and social media management tools.
• Ability to work independently and collaboratively in a fast-paced environment.
• Bonus : Experience working with PR agencies or securing media placements.

What We Offer :

• A collaborative and entrepreneurial team environment
• Opportunities for growth and professional development
• Competitive compensation and benefits

Location : This role is primarily remote, but candidates must be based in the New York Tri-State area for occasional in-person meetings and events.