Digital Marketing Specialist

Russell Tobin; New York (NY); Hybrid; USD 60,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a Digital Marketing Analyst, where you'll lead the charge in developing key measurement strategies for multi-channel media campaigns. This exciting role offers the chance to work with a high-impact marketing analytics team, transforming complex data into actionable insights that drive growth. You'll collaborate closely with marketers and analysts, ensuring that your contributions significantly impact the brand's performance. If you're passionate about marketing data and eager to unlock growth opportunities, this is the perfect opportunity for you!

Benefits

Medical insurance

Dental insurance

Vision insurance

401(k) retirement savings

Life insurance

Disability insurance

Employee assistance program

Legal support

Employee discounts

Pet insurance

Qualifications

• 5+ years of experience in marketing analytics or digital media measurement.
• Deep understanding of incrementality testing methodologies and attribution models.
• Strong statistical skills, including hypothesis testing and A/B testing.

Responsibilities

• Design and implement campaign measurement plans that drive brand and performance marketing outcomes.
• Lead analysis of media effectiveness and use data to tell a compelling story.
• Collaborate cross-functionally to develop benchmarks and metrics.

Skills

Marketing Analytics

Digital Media Measurement

SQL

Python

Google Analytics

Statistical Skills

Communication Skills

Education

BA/BS in Mathematics

BA/BS in Statistics

BA/BS in Economics

BA/BS in Engineering

Tools

Looker

Tableau

Job description

This range is provided by Russell Tobin. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$75.00/hr - $85.00/hr

Direct message the job poster from Russell Tobin

Connecting Talent to Opportunity | Senior Associate Recruiter at Russell Tobin

Job Title: Digital Marketing Analyst

Location: Hybrid – New York, NY (In-office Tuesday–Thursday, remote Monday & Friday)

Contract: 10-month W2 contract

Pay Rate: $75–$85/hour (depending on experience)

Schedule: Standard PST business hours, Monday–Friday

About the Client

Join the marketing engine behind one of the most innovative and influential tech companies in the world. This is a unique opportunity to support a brand that’s not only synonymous with digital transformation but also known for redefining how technology intersects with everyday life. Their mission? Connect people with possibility—through search, data, and storytelling.

About the Role

We’re looking for a Digital Marketing Analyst to join a high-impact marketing analytics team. In this role, you’ll lead the development of key measurement strategies that demonstrate the incremental impact of multi-channel media campaigns. This is a highly strategic and technical role for someone passionate about marketing data, incrementality, and business insights at scale.

You’ll work closely with marketers, analysts, and agency partners to deliver accurate performance insights and unlock growth opportunities through data.

Key Responsibilities

• Design and implement campaign measurement plans that drive brand and performance marketing outcomes.
• Lead analysis of media effectiveness (e.g., brand lift studies, conversion lift tests, matched market analysis).
• Use data to tell a compelling story—transforming findings into actionable insights and presenting results to both technical and non-technical stakeholders.
• Collaborate cross-functionally to develop benchmarks, metrics, and test design protocols that scale globally with regional nuance.
• Provide strategic direction to agencies/vendors while maintaining ownership of analytics programs from ideation to execution.
• Drive meta-analyses to identify best practices and proactively surface risks and opportunities to senior stakeholders.

Required Qualifications

• 5+ years of experience in marketing analytics or digital media measurement.
• Deep understanding of incrementality testing methodologies and attribution models.
• Experience with SQL and analyzing large datasets from multiple sources.
• Basic Python
• Proficiency with tools like Google Analytics and geo-testing frameworks (e.g., matched market tests).
• Strong statistical skills, including hypothesis testing, A/B testing, and significance testing.
• Exceptional communication skills with the ability to distill complexity into clear narratives.

Preferred Qualifications

• Familiarity with data visualization tools (Looker, Tableau, etc.).
• Experience in regression analysis (Linear, Logistic, Ridge) and survey data analytics (e.g., segmentation, conjoint analysis).
• BA/BS in Mathematics, Statistics, Economics, Engineering, or a related quantitative field.

Pride Global offers eligible employee's comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Media

Referrals increase your chances of interviewing at Russell Tobin by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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