Digital Marketing Specialist

Oniverse; New York (NY); In loco; USD 58.000 - 78.000; Tempo pieno

Descrizione del lavoro

ONIVERSE is hiring a Digital Marketing Specialist in New York, NY to support day-to-day digital marketing execution across paid media, SEO/AEO, and performance reporting. The role collaborates with E-commerce, Marketing, Marketplace and HQ teams, ensuring campaigns launch accurately and efficiently with a strong focus on site performance.

The ideal candidate is organized, analytical and comfortable working across multiple brands in a fast-paced environment, with experience in fashion/beauty

Competenze

• 1–2 years of experience in a similar role.
• Background in fashion/beauty is highly preferred.
• Good Excel skills and strong data analysis skills.
• Experience with GA4 Analytics, Meta Ads Console, TikTok Ads and Google Adwords.

Mansioni

• Campaign Setup Support – Launch across Meta, Google, TikTok, YouTube and other digital platforms.
• Campaign Monitoring – Track daily spend, pacing, traffic, revenue, ROAS and KPIs.
• Agency Coordination – Manage requests, deliverables and follow-ups with the digital agency.
• Creative Asset Management – Collect, organize and deliver assets, copy and formats.
• Campaign QA – Check ads, links, landing pages, copy, tracking before go-live.
• Campaign Calendar Management – Maintain calendar across brands.
• Influencer Paid Support – Coordinate creator assets and paid amplification.
• Performance Data Collection – Pull results and organize data for analysis.
• Cross-Functional Coordination – Liaise with E-commerce, Creative, Marketing, Marketplace, HQ.
• Digital Operations Support – Maintain trackers and asset folders.
• SEO & AEO optimization – Support SEO and AI-driven discovery, metadata, landing pages, and technical SEO.

Strumenti

GA4 Analytics

Meta Ads Console

TikTok Ads

Google Adwords

Excel

Descrizione del lavoro

ONIVERSE is looking for a dynamic Digital Marketing Specialist to join its headquarters in New York, NY!

Job Title: Digital Marketing Specialist

Department: E-Commerce

Reports to: Digital Marketing Manager

Location: NY

FLSA: Exempt

Job Overview:

We’re looking for a highly organized, analytical and digitally minded Digital Marketing Specialist to support the day-to-day execution and optimization of our digital marketing activities. This role will work across paid media, campaign operations, performance reporting, SEO/AEO and cross-functional coordination, helping ensure campaigns are launched accurately, efficiently and with a strong focus on site performance.

The ideal candidate is proactive, detail-oriented and comfortable working across multiple brands, platforms and projects in a fast-paced environment, and will collaborate closely with E-commerce, Marketing, Marketplace, HQ teams and external agency partners.

Main responsibilities:

• Campaign Setup Support – Support campaign launches across Meta, Google, TikTok, YouTube and other digital platforms.
• Campaign Monitoring – Monitor daily spend, pacing, traffic, revenue, ROAS and other key KPIs.
• Agency Coordination – Manage day-to-day requests, deliverables and follow-ups with the digital agency.
• Creative Asset Management – Collect, organize and deliver campaign assets, copy and required formats.
• Campaign QA – Check ads, links, landing pages, copy, tracking and creative before campaigns go live.
• Campaign Calendar Management – Maintain an updated calendar of campaigns, launches, promotions and key digital moments across brands.
• Influencer Paid Support – Coordinate creator assets, posting dates and paid amplification requirements.
• Performance Data Collection – Pull campaign results from platforms and organize data for analysis.
• Cross-Functional Coordination – Follow up with E-commerce, Creative, Marketing, Marketplace and HQ teams on digital deliverables.
• Digital Operations Support – Maintain campaign trackers, documentation, asset folders and other day-to-day digital marketing workflows.
• SEO & AEO optimization - Support ongoing SEO and AEO initiatives to improve brand and product visibility across traditional search and AI-driven discovery platforms. Identify optimization opportunities, coordinate and open implementation tickets, follow up with E-commerce and relevant partners, and support improvements across metadata, content, landing pages, technical SEO and AI-search visibility.

Main Requirements:

• 1/2 years of experience in a similar role
• Background in fashion/beauty is highly preferred
• Good Excel skills and strong data analyses skills
• Previous experience with GA4 Analytics, Meta Ads Console, TikTok Ads and Google Adwords
• Critical thinking
• Strong Communication and interpersonal skills

How we do it:

• Open Minded
• Pragmatic
• Dynamic
• Team Player

Oniverse was founded in 1986 close to Verona, Italy with the aim to create a new way of selling hosiery and beachwear for women, men and children, through a franchising sales network. More than thirty years later, Oniverse boasts more than 5,600 shops throughout the world with different brands such as Calzedonia, Intimissimi, Falconeri and Tezenis. The success of Oniverse is the result of a number of factors: the huge range of products, the particular attention paid to fashion and the unbeatable quality-price ratio. These are some of the features that have enabled Oniverse to satisfy even its most demanding customers.