Digital Marketing Specialist: E-commerce Campaign & Analytics

Oniverse; New York (NY); On-site; USD 58,000 - 78,000; Full time

Job summary

ONIVERSE is hiring a Digital Marketing Specialist in New York, NY to support day-to-day digital marketing execution across paid media, SEO/AEO, and performance reporting. The role collaborates with E-commerce, Marketing, Marketplace and HQ teams, ensuring campaigns launch accurately and efficiently with a strong focus on site performance.

The ideal candidate is organized, analytical and comfortable working across multiple brands in a fast-paced environment, with experience in fashion/beauty

Qualifications

• 1–2 years of experience in a similar role.
• Background in fashion/beauty is highly preferred.
• Good Excel skills and strong data analysis skills.
• Experience with GA4 Analytics, Meta Ads Console, TikTok Ads and Google Adwords.

Responsibilities

• Campaign Setup Support – Launch across Meta, Google, TikTok, YouTube and other digital platforms.
• Campaign Monitoring – Track daily spend, pacing, traffic, revenue, ROAS and KPIs.
• Agency Coordination – Manage requests, deliverables and follow-ups with the digital agency.
• Creative Asset Management – Collect, organize and deliver assets, copy and formats.
• Campaign QA – Check ads, links, landing pages, copy, tracking before go-live.
• Campaign Calendar Management – Maintain calendar across brands.
• Influencer Paid Support – Coordinate creator assets and paid amplification.
• Performance Data Collection – Pull results and organize data for analysis.
• Cross-Functional Coordination – Liaise with E-commerce, Creative, Marketing, Marketplace, HQ.
• Digital Operations Support – Maintain trackers and asset folders.
• SEO & AEO optimization – Support SEO and AI-driven discovery, metadata, landing pages, and technical SEO.

Tools

GA4 Analytics

Meta Ads Console

TikTok Ads

Google Adwords

Excel

Job description

ONIVERSE is hiring a Digital Marketing Specialist in New York, NY to support day-to-day digital marketing execution across paid media, SEO/AEO, and performance reporting. The role collaborates with E-commerce, Marketing, Marketplace and HQ teams, ensuring campaigns launch accurately and efficiently with a strong focus on site performance.

The ideal candidate is organized, analytical and comfortable working across multiple brands in a fast-paced environment, with experience in fashion/beauty