Bilingual Digital Marketing Specialist

Jim Adler & Associates; Houston (TX); On-site; USD 50,000 - 75,000; Full time

Job summary

Jim Adler & Associates is seeking a bilingual Digital Marketing Specialist to manage our Spanish-language web presence and SEO initiatives. You will work with the Digital Marketing Lead to optimize content, maintain the Spanish WordPress site with Elementor, and translate data into actionable insights for lead generation and signups.

The ideal candidate is organized, collaborative, and proficient with Google Analytics, Search Console, and SEO platforms, with strong English/Spanish writing skills

Qualifications

• 1–3 years of hands-on digital marketing, SEO, or related roles.
• Proven SEO results with measurable traffic and lead growth.
• Native or near-native fluency in Spanish and English, with strong writing and editing skills.
• Experience with Google Analytics, Search Console, and SEO platforms like SEMrush or Ahrefs.
• CMS expertise in WordPress, with hands-on experience building and maintaining pages using Elementor.

Responsibilities

• Spanish SEO & Content Execution: Assist in executing SEO strategies for the Spanish-language website and optimize content to improve rankings and lead generation.
• Website Maintenance: Support the day-to-day maintenance, building, and updating of the Spanish website utilizing WordPress and the Elementor page builder.
• Platform Management: Use Google tools and SEMrush/Ahrefs to research keywords, monitor site health, and track campaign performance.
• Data Reporting & Strategy: Gather data and build reports to track performance and translate metrics for updates to stakeholders.
• Cross-Functional Support: Assist broader digital marketing team with other tasks, including English content writing and overall digital strategy execution.

Skills

Digital marketing

SEO

Content creation

Bilingual Spanish-English

WordPress

Elementor

Google Analytics

Google Search Console

SEMrush

Ahrefs

Tools

WordPress

Elementor

Google Analytics

Google Search Console

SEMrush

Ahrefs

Looker Studio

Canva

Mailchimp

HTML/CSS

Job description

Position Summary: At Jim Adler & Associates, our marketing team is looking for a versatile and driven Bilingual Digital Marketing Specialist. In this role, you will support our digital marketing efforts by managing our Spanish-language web presence and SEO initiatives under the guidance of the Digital Marketing Lead. You will assist in executing strategies, crafting compelling content, maintaining our website, and translating data into actionable insights that help drive lead generation and signups.

The ideal candidate is a highly organized team player who is comfortable working with technical SEO and WordPress, is eager to learn, and can communicate effectively with team members and leadership.

Primary Responsibilities:

• Spanish SEO & Content Execution: Assist the Digital Marketing Lead in executing SEO strategies for the Spanish-language website. Create, evaluate, and optimize Spanish content to improve search rankings, increase web traffic, and maximize lead generation based on team goals.
• Website Maintenance: Support the day-to-day maintenance, building, and updating of the Spanish website utilizing WordPress and the Elementor page builder.
• Platform Management: Utilize industry-standard tools (Google Search Console, SEMrush, and/or Ahrefs) to conduct keyword research, monitor site health, and track campaign performance under team supervision.
• Data Reporting & Strategy: Assist in gathering data and building reports to track performance. Work collaboratively with the team to provide insights and translate digital marketing metrics into clear updates for internal stakeholders.
• Cross-Functional Support: Step in to support the broader digital marketing team with other critical tasks as needed, including general website maintenance, English content writing, and overarching digital strategy execution.

Qualifications & Competencies:

• Experience: 1–3 years of hands-on experience in digital marketing, SEO, content creation, or a closely related role.
• Proven SEO Results: A demonstrated track record of successful SEO implementations resulting in measurable traffic, ranking, and lead generation growth.
• Bilingual Fluency: Native or near-native fluency in both Spanish and English, with exceptional writing, editing, and proofreading skills in both languages.
• Technical Marketing Experience: Proven hands-on experience utilizing Google Analytics, Google Search Console, and SEO platforms like SEMrush or Ahrefs.
• CMS Expertise: Strong working knowledge of WordPress, with specific, hands-on experience building and maintaining pages using Elementor.
• Analytical Mindset: Ability to gather data, create reports, and work with the team to interpret findings and make strategic recommendations.
• Communication Skills: Excellent interpersonal skills with the ability to take direction, share updates effectively, and communicate marketing concepts clearly to team members.
• Self-Starter Mentality: Highly organized, proactive, and self-motivated. You have a track record of taking initiative and driving projects to completion with minimal supervision.
• Location & Logistics: Reliable transportation and the willingness/ability to commute to our office located in the Galleria area.

Preferred Qualifications:

• AI Proficiency: Experience leveraging AI tools and prompts to increase personal productivity, brainstorm content, and improve workflow efficiency.
• Data Visualization: Advanced skills in Excel/Google Sheets for reporting, and a working knowledge of Looker Studio to build robust data dashboards.
• Design Skills: Experience creating visually appealing presentations and marketing assets using Canva, PowerPoint, Google Slides, or other graphic design software.
• Email Marketing: Hands-on experience building and executing email marketing campaigns, specifically using Mailchimp.
• Coding Knowledge: A working knowledge of HTML and CSS to assist with advanced website troubleshooting and formatting.