Digital Marketing Specialist

Roylo Partners; Hoover (AL); On-site; USD 48,000 - 64,000; Full time

Benefits offered by this job

paid training

medical/dental/vision

401(k) match

paid time off

opportunities for advancement

Job summary

Roylo Partners in Hoover, AL is seeking a Digital Marketing Specialist to join the office team on-site. The role spans digital campaigns, social media, content creation, and marketing performance while helping connect with customers online.

You'll plan campaigns, create social content, maintain website updates, and analyze results to improve engagement and brand consistency across channels. Training is provided if needed.

Qualifications

• Strong written communication and an eye for engaging content.
• Interest in digital marketing, social media, and online trends.
• Good organizational skills and attention to detail.
• Comfortable using computers, email, spreadsheets, and digital platforms.
• Analytical thinking and an interest in understanding campaign results.
• Ability to manage deadlines and work on multiple tasks.
• Creative, proactive, and willing to learn new tools and techniques.
• Previous experience in digital marketing, social media, or content creation is a plus, but training is provided.

Responsibilities

• Assist with planning and coordinating digital marketing campaigns.
• Create and schedule content for social media platforms.
• Help maintain website content and ensure information stays up to date.
• Research target audiences, online trends, and competitor activity.
• Support email marketing campaigns and promotional communications.
• Monitor campaign performance, engagement, and website activity.
• Prepare reports on digital marketing results and key performance indicators.
• Help maintain consistent brand messaging across online channels.
• Work with colleagues to develop ideas for upcoming promotions and campaigns.
• Keep digital marketing materials, content calendars, and campaign records organized.

Skills

Strong written communication

Digital marketing

Social media

Content creation

Analytics

Organization

Attention to detail

Learning new tools

Job description

A strong online presence takes more than posting regularly. It means understanding an audience, creating relevant content, and knowing how to keep a brand visible across digital channels. We're looking for a creative and commercially minded Digital Marketing Specialist to join our office team in Hoover, AL. This role offers the opportunity to work across digital campaigns, social media, content, and marketing performance while helping the team connect with customers online.

The Role

• Assist with planning and coordinating digital marketing campaigns.
• Create and schedule content for social media platforms.
• Help maintain website content and ensure information stays up to date.
• Research target audiences, online trends, and competitor activity.
• Support email marketing campaigns and promotional communications.
• Monitor campaign performance, engagement, and website activity.
• Prepare reports on digital marketing results and key performance indicators.
• Help maintain consistent brand messaging across online channels.
• Work with colleagues to develop ideas for upcoming promotions and campaigns.
• Keep digital marketing materials, content calendars, and campaign records organized.

What You'll Need

• Strong written communication and an eye for engaging content.
• Interest in digital marketing, social media, and online trends.
• Good organizational skills and attention to detail.
• Comfortable using computers, email, spreadsheets, and digital platforms.
• Analytical thinking and an interest in understanding campaign results.
• Ability to manage deadlines and work on multiple tasks.
• Creative, proactive, and willing to learn new tools and techniques.
• Previous experience in digital marketing, social media, or content creation is a plus, but training is provided.

Details

Full-time | On-site | Hoover, AL

• paid training
• medical/dental/vision
• 401(k) match
• paid time off
• opportunities for advancement

If you enjoy combining creativity with practical marketing work and want to develop your skills across digital channels, this could be an exciting opportunity to grow your experience.