Digital Marketing Specialist

University of Nebraska–Lincoln; Fort Wayne (IN); On-site; USD 50,000 - 65,000; Full time

Job summary

An established industry player is seeking a Digital Marketing Specialist to join their dynamic Engineering Communications team. This exciting role involves leveraging your expertise in digital content creation and strategic planning to enhance the college's brand presence across multiple platforms. You'll work closely with various departments to engage prospective students and alumni through compelling digital marketing strategies. If you're passionate about digital media and want to contribute to a collaborative environment that values creativity and innovation, this opportunity is perfect for you. Join a team dedicated to making a significant impact in the field of engineering communications.

Qualifications

• 3+ years of experience in digital marketing and media execution.
• Proficiency in social media management and analytics tools.

Responsibilities

• Manage digital content and brand presence across platforms.
• Collaborate with departments to enhance digital engagement.

Skills

Digital Content Creation

Social Media Management

Strategic Planning

Video Production

Analytics (Google Analytics)

Photography Skills

Education

Bachelor’s degree in Public Relations

Bachelor’s degree in Communications

Bachelor’s degree in Marketing

Bachelor’s degree in Advertising

Bachelor’s degree in Journalism

Tools

Google Analytics

Hootsuite

Microsoft Office Suite

Canva

Job description

University of Nebraska-Lincoln Employment Website

Please see Special Instructions for more details.

Click on “Apply for this Job”. You will then either create an application or edit your current application that is on file. You will be required to attach your resume, cover letter and list of references as three (3) separate documents in MS Word or PDF format.

Position Information

Working Title: Digital Marketing Specialist

Department: College of Engineering-0907

Requisition Number: S_250251

Posting Open Date: 03/28/2025

Application Review Date: 04/04/2025 (To ensure consideration, please submit all application materials before review date)

Posting Close Date: Open Until Filled

Description of Work

The digital marketing specialist within the Engineering Communications team will encompass a demonstrated background in digital content and strategic planning and creation for external marketing/advertising, high proficiency in social media postings and analytics, video production and editing, and manage the digital and brand presence within the college’s two campuses in Lincoln and Omaha. This individual will work closely with the college’s various departments, programs, faculty and staff on their digital footprints, as prospective students, peers, industry, alumni and other key audiences are seeking information and engagement from varying areas within the college and university.

The University of Nebraska-Lincoln seeks to attract and retain a high performing and collaborative workforce. UNL is committed to providing a work environment and culture that fosters personal and professional success where every person and every interaction matters. The University is proud to be one of Nebraska’s preferred and largest employers where individuals are able to participate and contribute to their full potential.

As an EO/AA employer, the University of Nebraska considers qualified applicants for employment without regard to race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation. See https://equity.unl.edu/notice-nondiscrimination/.

Minimum Required Qualifications

Bachelor’s degree in public relations, communications, marketing, advertising, journalism, or related field and at least three years of experience working with strategic media execution across digital, print and social platforms. Experience with website analysis tools such as Google Analytics; photography skills; experience with social media management tools such as Hootsuite; use of Microsoft Office Suite applications. Proficiency in creative suite software applications and/or other digital design and video hardware and software tools (e.g., Canva).

Preferred Qualifications

Experience developing and coordinating multimedia packages. Experience delivering a variety of digital assets, including online media ads, micro sites, and social media applications. Experience managing successful social media and marketing campaigns. Proficiency in graphics, web advertising, social media, web content and design, and event planning. Ability to generate, analyze and interpret data.

Additional Information

Pre-Placement Driving Record Review Required: No

Physical Required: No

Commercial Driver’s License (CDL) required: No. Subject to DOT approved pre-employment & random testing for alcohol and controlled substances.

Criminal History Background Check Required: Yes

Posted Salary: $50,000/yr. minimum

How to Apply

Click on “Apply for this Job”. You will then either create an application or edit your current application that is on file. You will be required to attach your resume, cover letter and list of references as three (3) separate documents in MS Word or PDF format.

For questions or accommodations related to this position contact.

Job Information

Job Category: Managerial/Professional

Job Type: Full-Time

Work Location: Lincoln, NE

Position funded by grant or other form of temporary funding? No

Planned Hire Date: TBD

Supplemental Questions

Required fields are indicated with an asterisk (*).