Digital Marketing Specialist

CP11 University of New Hampshire; Durham (NH); On-site; USD 48,000 - 85,000; Full time

Job summary

The University of New Hampshire in Durham is seeking a Digital Marketing Specialist to coordinate digital workflows across owned and paid channels. You will partner with internal teams and external agencies to ensure assets are produced, reviewed, and delivered on schedule, and support day-to-day management of paid media campaigns.

Responsibilities include trafficking assets, monitoring campaign performance, and maintaining consistent tracking via UTMs across properties.

Qualifications

• Bachelor’s degree in marketing, communications, advertising, digital media, or a related field.
• 1–3 years of marketing experience.
• Strong understanding of pay-per-click advertising tools and campaign management.
• Working knowledge of Google Analytics (GA4); ability to interpret standard performance metrics.
• Google Analytic certification is a plus.
• Strong attention to detail, particularly in reviewing creative assets for spec compliance and QA-ing live campaigns.
• Clear, professional written communication skills; comfortable corresponding directly with external agency contacts.
• Ability to manage multiple active projects and deadlines without losing track of details.
• Familiarity with a web content systems (CMS) like Drupal.

Responsibilities

• Work in partnership with project management team maintain/create organize project tracking in Basecamp for digital projects and programs.
• Serve as the primary monitor for timelines, meeting schedules and communication flows for digital projects.
• Serve as a central point of contact for workflow-related questions from internal team members and external vendors for digital projects and programs.
• Serve as the primary digital asset traffic manager coordinating deliverables like digital ad assets or website copy updates between content creator, stakeholder and producer.
• Serve as day-to-day partner with digital agency in management of paid digital campaigns, including search, display, and social advertising, across platforms such as Google Ads, Meta, and LinkedIn.
• Monitor campaign pacing, budgets, and performance against established KPIs, and elevate issues as appropriate.
• Coordinate with agency vendors on campaign execution, asset delivery, and reporting timelines.
• Pull and compile routine performance reports from Google Analytics (GA4), Looker studio, and platform-native dashboards on a regular cadence.
• Maintain UTM parameter governance across campaigns, ensuring consistent tracking conventions are applied to all outbound links and paid placements.
• Flag performance trends or anomalies and surface them to the digital strategy team with relevant context.

Skills

PPC advertising

Google Analytics GA4

Attention to detail

Communication skills

CMS: Drupal

Education

Bachelor’s degree in marketing, communications, advertising, digital media, or related field

Tools

Basecamp

Looker Studio

Google Ads

Meta Ads Manager

LinkedIn Ads

Job description

The digital marketing specialist is responsible for the coordination and execution of UNH's digital workflows across UNH’s owned and paid channels. Under the supervision and direction of marketing staff, the digital marketing specialist partners with internal creative, project management, web production, as well as external advertising agencies and platform vendors to ensure digital assets are produced, reviewed, and delivered accurately and on schedule. The digital marketing specialist will also support the day-to-day management of paid media campaigns, including trafficking creative to ad platforms, monitoring campaign performance, and maintaining consistent tracking and UTM conventions across digital properties. This person will work with our internal web and content teams to coordinate asset handoffs to the UNH.edu website, and with our agency partners to ensure campaigns launch on time, on spec, and in alignment with approved media plans.

Daily Tasks/Responsibilities

• Work in partnership with project management team maintain/create organize project tracking in Basecamp for digital projects and programs.
• Serve as the primary monitor for timelines, meeting schedules and communication flows for digital projects.
• Serve as a central point of contact for workflow-related questions from internal team members and external vendors for digital projects and programs.
• Serve as the primary digital asset traffic manager coordinating deliverables like digital ad assets or website copy updates between content creator, stakeholder and producer.
• Serve as day-to-day partner with digital agency in management of paid digital campaigns, including search, display, and social advertising, across platforms such as Google Ads, Meta, and LinkedIn.
• Monitor campaign pacing, budgets, and performance against established KPIs, and elevate issues as appropriate.
• Coordinate with agency vendors on campaign execution, asset delivery, and reporting timelines.
• Pull and compile routine performance reports from Google Analytics (GA4), Looker studio, and platform-native dashboards on a regular cadence.
• Maintain UTM parameter governance across campaigns, ensuring consistent tracking conventions are applied to all outbound links and paid placements.
• Flag performance trends or anomalies and surface them to the digital strategy team with relevant context.

Required Qualifications

• Bachelor’s degree in marketing, communications, advertising, digital media, or a related field.
• Minimum of 1-3 years of marketing experience.
• Prior experience or internship in an advertising agency, media company, or in-house digital marketing team.
• Strong understanding of pay-per-click advertising tools and campaign management, including basic understanding of campaign structure, creative specs, and trafficking workflows.
• Working knowledge of Google Analytics (GA4); ability to navigate the platform and interpret standard performance metrics.
• Google Analytic certification is a plus.
• Strong attention to detail, particularly in reviewing creative assets for spec compliance and QA-ing live campaigns.
• Clear, professional written communication skills; comfortable corresponding directly with external agency contacts.
• Ability to manage multiple active projects and deadlines without losing track of details.
• Familiarity with a web content systems (CMS) like Drupal.

Compensation Pay Range

Pay Range: $47,920.00 - $85,410.00 The pay range for this position is listed above. Actual offer will be based on skills, qualifications, experience, and internal equity, in addition to relevant business considerations.

The University of New Hampshire is an R1 Carnegie classification research institution providing comprehensive, high-quality undergraduate and graduate programs of distinction. UNH is located in Durham on a 188-acre campus, 60 miles north of Boston and 8 miles from the Atlantic coast and is convenient to New Hampshire’s lakes and mountains. There is a student enrollment of 13,000 students, with a full-time faculty of over 600, offering 90 undergraduate and more than 70 graduate programs. The University actively promotes a dynamic learning environment in which qualified individuals of differing perspectives, life experiences, and cultural backgrounds pursue academic goals with mutual respect and shared inquiry.

EEO Statement

The University System of New Hampshire is an Equal Opportunity/Equal Access employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission. The University System prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, veteran status, or marital status.

More information on benefits can be found here: USNH Employee Benefits | Human Resources

Location: Durham

The University System of New Hampshire is the largest provider of postsecondary education in the Granite State. With approximately 30,000 enrolled students annually and more than 90,000 alumni living in state, the institutions of the University System - the University of New Hampshire - Durham, the University of New Hampshire School of Law, the University of New Hampshire at Manchester, Plymouth State University, and Keene State College - have a direct impact on hundreds of thousands of New Hampshire citizens every year.