Digital Campaigns & Asset Traffic Lead

University-System-of-New-Hampshir; Durham (NH); On-site; USD 48,000 - 85,000; Full time

Job summary

University System of New Hampshire is seeking a Digital Marketing Specialist in Durham, NH to coordinate and execute digital workflows across UNH's owned and paid channels. You will partner with internal teams and external agencies to ensure assets are produced, reviewed, and delivered on schedule, while supporting day-to-day paid media campaigns.

The role requires strong attention to detail, excellent written communication, and the ability to manage multiple projects.

Qualifications

• Bachelor’s degree in marketing, communications, advertising, digital media, or a related field.
• Minimum of 1-3 years of marketing experience.
• Strong understanding of pay-per-click advertising tools and campaign management.
• Working knowledge of Google Analytics (GA4) and ability to interpret performance metrics.
• Clear, professional written communication skills; comfortable with external agency contacts.
• Ability to manage multiple active projects and deadlines.

Responsibilities

• Coordinate and execute UNH digital workflows across owned and paid channels.
• Traffic digital assets between content creators, stakeholders and producers.
• Manage paid digital campaigns across Google Ads, Meta and LinkedIn; monitor pacing and budgets.
• Maintain consistent UTM conventions across digital properties.
• Coordinate asset handoffs with UNH.edu web team and agency partners.
• Pull routine performance reports from GA4, Looker Studio, and dashboards.
• Ensure campaigns launch on time, on spec, aligned with media plans.

Skills

Attention to detail

Written communication

Project management

Multitasking

Education

Bachelor's degree in marketing/communications/advertising/digital media

Tools

GA4

Looker Studio

Google Ads

Meta

LinkedIn

Drupal CMS

Job description

University System of New Hampshire is seeking a Digital Marketing Specialist in Durham, NH to coordinate and execute digital workflows across UNH's owned and paid channels. You will partner with internal teams and external agencies to ensure assets are produced, reviewed, and delivered on schedule, while supporting day-to-day paid media campaigns.

The role requires strong attention to detail, excellent written communication, and the ability to manage multiple projects.