Digital Marketing Specialist

University-System-of-New-Hampshir; Durham (NH); On-site; USD 48,000 - 85,000; Full time

Job summary

University System of New Hampshire is seeking a Digital Marketing Specialist in Durham, NH to coordinate and execute digital workflows across UNH's owned and paid channels. You will partner with internal teams and external agencies to ensure assets are produced, reviewed, and delivered on schedule, while supporting day-to-day paid media campaigns.

The role requires strong attention to detail, excellent written communication, and the ability to manage multiple projects.

Qualifications

• Bachelor’s degree in marketing, communications, advertising, digital media, or a related field.
• Minimum of 1-3 years of marketing experience.
• Strong understanding of pay-per-click advertising tools and campaign management.
• Working knowledge of Google Analytics (GA4) and ability to interpret performance metrics.
• Clear, professional written communication skills; comfortable with external agency contacts.
• Ability to manage multiple active projects and deadlines.

Responsibilities

• Coordinate and execute UNH digital workflows across owned and paid channels.
• Traffic digital assets between content creators, stakeholders and producers.
• Manage paid digital campaigns across Google Ads, Meta and LinkedIn; monitor pacing and budgets.
• Maintain consistent UTM conventions across digital properties.
• Coordinate asset handoffs with UNH.edu web team and agency partners.
• Pull routine performance reports from GA4, Looker Studio, and dashboards.
• Ensure campaigns launch on time, on spec, aligned with media plans.

Skills

Attention to detail

Written communication

Project management

Multitasking

Education

Bachelor's degree in marketing/communications/advertising/digital media

Tools

GA4

Looker Studio

Google Ads

Meta

LinkedIn

Drupal CMS

Job description

The digital marketing specialist is responsible for the coordination and execution of UNH's digital workflows across UNH’s owned and paid channels. Under the supervision and direction of marketing staff, the digital marketing specialist partners with internal creative, project management, web production, as well as external advertising agencies and platform vendors to ensure digital assets are produced, reviewed, and delivered accurately and on schedule. The digital marketing specialist will also support the day-to-day management of paid media campaigns, including trafficking creative to ad platforms, monitoring campaign performance, and maintaining consistent tracking and UTM conventions across digital properties. This person will work with our internal web and content teams to coordinate asset handoffs to the UNH.edu website, and with our agency partners to ensure campaigns launch on time, on spec, and in alignment with approved media plans.Daily Tasks/Responsibilities:Work in partnership with project management team maintain/create organizeproject tracking in Basecamp for digital projects and programs.Serve as the primary monitor for timelines, meeting schedules and communication flows for digital projectsServe as a central point of contact for workflow-related questions from internal team members and external vendors for digital projects and programs.Serve as the primary digital asset traffic manager coordinating deliverables like digital ad assets or website copy updates between content creator, stakeholder and producer.Serve as day-to-day partner with digital agency in management of paid digital campaigns, including search, display, and social advertising, across platforms such as Google Ads, Meta, and LinkedIn.Monitor campaign pacing, budgets, and performance against established KPIs, andescalate issues as appropriate.Coordinate with agency vendors on campaign execution, asset delivery, andreporting timelines.Pull and compile routine performance reports from Google Analytics (GA4), Looker studio, and platform-native dashboards on a regular cadence.Maintain UTM parameter governance across campaigns, ensuring consistenttracking conventions are applied to all outbound links and paid placements.Flag performance trends or anomalies and surface them to the digital strategy teamwith relevant context.Required QualificationsBachelor’s degree in marketing, communications, advertising, digital media, or a related field. Minimum of 1-3 years of marketing experience.Prior experience or internship in an advertising agency, media company, or in-house digital marketing teamStrong understanding of pay-per-click advertising tools and campaign management, including basic understanding of campaign structure, creative specs, and trafficking workflows.Working knowledge of Google Analytics (GA4); ability to navigate the platform and interpret standard performance metrics. Google Analytic certification is a plus.Strong attention to detail, particularly in reviewing creative assets for spec compliance and QA-ing live campaigns.Clear, professional written communication skills; comfortable corresponding directly with external agency contacts.Ability to manage multiple active projects and deadlines without losing track ofdetails.Familiarity with a web content systems (CMS) like DrupalApplicant InstructionsApplicants should be prepared to upload the following documents when applying online within the My Experience: Resume/Cover Letter section of your application:Resume/CVCover LetterApplications that are missing any of the required items may not move forward for consideration. Additional uploaded documents not requested in the position announcement will not be reviewed.The University of New Hampshire is an R1 Carnegie classification research institution providing comprehensive, high-quality undergraduate and graduate programs of distinction. UNH is located in Durham on a 188-acre campus, 60 miles north of Boston and 8 miles from the Atlantic coast and is convenient to New Hampshire’s lakes and mountains. There is a student enrollment of 13,000 students, with a full-time faculty of over 600, offering 90 undergraduate and more than 70 graduate programs. The University actively promotes a dynamic learning environment in which qualified individuals of differing perspectives, life experiences, and cultural backgrounds pursue academic goals with mutual respect and shared inquiry.EEO StatementThe University System of New Hampshire is an Equal Opportunity/Equal Access employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission. The University System prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, veteran status, or marital status.Compensation Pay Range:$47,920.00 - $85,410.00The pay range for this position is listed above. Actual offer will be based on skills, qualifications, experience, and internal equity, in addition to relevant business considerations. More information on benefits can be found here: USNH Employee Benefits | Human ResourcesLocation:Durham