Digital Marketing Specialist

Evlo AI; Denver (CO); On-site; USD 60,000 - 90,000; Full time

Job summary

Evlo AI is seeking a Digital Marketing Specialist to lead measurable acquisition and engagement programs across paid search, paid social, organic search, email, and conversion-focused experiences.

The role turns strategy into launches, reporting, and optimization, partnering with content, product marketing, design, and sales to improve traffic quality, lead volume, and funnel conversion. This is a fast-paced tech environment with analytical rigor.

Qualifications

• Hands-on digital marketing experience in a tech environment.
• Experience with paid search, paid social, SEO, email marketing and analytics.
• Familiarity with HubSpot or Marketo and ad platforms.
• Strong ability to analyze campaigns and optimize funnel performance.

Responsibilities

• Launch and optimize campaigns in Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and related platforms.
• Build landing pages, forms, email journeys, and nurture programs using marketing automation tools.
• Manage SEO execution, including keyword research, technical audits, on-page optimization, and performance tracking.
• Create campaign briefs, UTM standards, audience segments, and content distribution plans.
• Analyze channel and funnel performance using GA4, CRM reporting, and dashboards; recommend actions.
• Run A/B tests on ad creative, landing-page layouts, email subject lines, CTAs, and targeting.
• Coordinate campaign calendars, agencies, and cross-functional deliverables to ship programs on schedule.

Skills

Paid search

Paid social

SEO

Email marketing

Landing-page optimization

Conversion tracking

HubSpot

Marketo

GA4

Google Ads

LinkedIn Campaign Manager

Salesforce CRM

Analytics

A/B testing

Looker Studio

Tableau

WordPress

Webflow

SQL

HTML/CSS

Education

Bachelor's degree in marketing, communications, business, or related field

Tools

HubSpot

Marketo

Google Ads

LinkedIn Campaign Manager

GA4

Google Search Console

Salesforce

Job description

About The Role

The Digital Marketing Specialist executes measurable acquisition and engagement programs across paid search, paid social, organic search, email, and conversion-focused web experiences.

About The Role

The Digital Marketing Specialist executes measurable acquisition and engagement programs across paid search, paid social, organic search, email, and conversion-focused web experiences.

The role turns campaign strategy into launches, reporting, and optimization, partnering with content, product marketing, design, and sales to improve traffic quality, lead volume, and funnel conversion.

Key Responsibilities

• Launch and optimize campaigns in Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and related paid media platforms
• Build and maintain landing pages, forms, email journeys, and nurture programs using HubSpot, Marketo, or comparable marketing automation tools
• Manage SEO execution, including keyword research, technical audits, on-page optimization, internal linking, and performance tracking in Google Search Console and GA4
• Create campaign briefs, UTM standards, audience segments, and content distribution plans across digital channels
• Analyze channel and funnel performance using GA4, CRM reporting, and dashboard tools; recommend actions based on conversion rate, cost per lead, CAC, and pipeline contribution
• Run A/B tests on ad creative, landing-page layouts, email subject lines, calls to action, and audience targeting
• Coordinate campaign calendars, agency or freelance partners, and cross-functional deliverables to ship programs on schedule

What We Are Looking For

• 1-3 years of hands-on digital marketing experience in a B2B or B2C technology environment
• Working knowledge of paid search, paid social, SEO, email marketing, landing-page optimization, and conversion tracking
• Experience with tools such as HubSpot or Marketo, Google Ads, LinkedIn Campaign Manager, GA4, Google Search Console, and a CRM such as Salesforce
• Strong analytical skills, including campaign reporting, spreadsheet analysis, UTM governance, and interpreting funnel performance
• Clear, concise writing skills with the ability to adapt messaging for ads, email, landing pages, and social channels
• Bachelor's degree in marketing, communications, business, or a related field, or equivalent practical experience
• Bonus: Experience with Looker Studio, Tableau, WordPress or Webflow, SQL, marketing attribution, and basic HTML/CSS