Digital Marketing Specialist

Mason Companies, Inc.; Chippewa Falls (WI); On-site; USD 45,000 - 65,000; Full time

Job summary

Mason Companies, Inc. is seeking a Digital Marketing Specialist to support marketing initiatives across online marketplaces and email programs.

The role suits a detail-oriented marketer eager to learn hands-on execution, campaign coordination, and performance tracking in an e-commerce environment. Responsibilities include marketplace listing optimization, content enhancements, and launching campaigns while collaborating with the Senior Digital Marketing Manager.

Qualifications

• Bachelor’s degree in marketing or related field.
• 1–3 years of progressively responsible marketing experience.
• Knowledge of current industry best practices and trends.

Responsibilities

• Manage day-to-day responsibilities for assigned marketplaces, including monitoring metrics, daily reporting, optimizing listings, and addressing customer feedback.
• Address errors and violations for marketplace listings and enhance Private Label Brand content.
• Research and launch campaigns, such as Content Creator programs and paid advertising.
• Coordinate email campaigns from pre-loads to deployment and reporting.
• Monitor deployment success and complete ongoing reporting tasks.

Skills

Canva

Adobe Express

Adobe Photoshop

Excel

Teams

Outlook

Communication

Organization

Education

Bachelor’s Degree in marketing

Tools

Adobe Creative Suite

Microsoft Office

Job description

Corporate Office, 1251 1st Avenue, Chippewa Falls, Wisconsin, United States of America

Job Description

Posted Thursday, September 3, 2026 at 6:00 AM

Digital Marketing Specialist

JOB SUMMARY:

This position supports the execution and maintenance of marketing initiatives across online marketplaces and email marketing programs. This role is ideal for a detail‑oriented, organized marketer who is eager to learn hands‑on execution, campaign coordination, and performance tracking within an e‑commerce environment.

PRIMARY DUTIES AND RESPONSIBILITIES:

The below listing of essential functions is not an inclusive listing of all duties that may be requested to be performed by supervisor or manager.

Marketplace Responsibilities:

• Manage the day-to-day responsibilities for assigned marketplaces, including monitoring account metrics, daily reporting and processes, optimizing listings, and addressing customer feedback
• Address errors and violations for marketplace listings
• Enhance Private Label Brand content, including written content, product images and videos, and identifying new content opportunities
• Research and launch relevant campaigns, such as Content Creator programs, initiatives to increase reviews, and paid advertising
• Stay abreast of changes, policies, and current best practices across marketplaces. Recommend and implement related improvements within your assigned programs

Email Responsibilities:

• Manage the preparation of email campaigns for deployment including email pre-loads, applicable change management, audience/filter assignments and segmentation
• Manage the deployment of email campaigns including deployment scheduling, test execution, quality assurance, and campaign deployment progress tracking
• Monitor campaign deployment for success, including matching deployment reporting to planned audience size and deliverability
• Complete ongoing reporting tasks
• Research and make recommendations for improving efficiencies or processes within the email program

ADDITIONAL DUTIES AND RESPONSIBILITIES:

The below listing of essential and periodic functions is not an inclusive listing of all duties that may be required to be performed.

• Continuously seek opportunities for growth within the marketplace and email programs
• Adapt to and manage business changes throughout the year to uphold deadlines and maintain high-quality work standards
• Maintain an efficient workflow to ensure deadlines are consistently met
• Maintain positive relationships with outside vendors, including direct marketplace contacts
• Perform other related duties as assigned

EDUCATION AND EXPERIENCE:

• Bachelor’s Degree in marketing or related field
• 1-3 years of progressively responsible marketing experience
• Well-versed in current industry best practices and future trends

KNOWLEDGE, SKILLS, AND ABILITIES:

• Experience working with Canva, Adobe Express, and Adobe Photoshop
• Must have proficiency in Microsoft Office suite, including Excel, Teams, and Outlook
• Ability to work in a team environment as well as independently
• Maintain a good workflow to meet tight deadlines
• Ability to organize and prioritize work
• Effective communicator and collaborator
• Ability to adhere to brand guidelines

PHYSICAL REQUIREMENTS:

Work is generally sedentary, in an office environment. This role routinely uses standard office equipment such as computers and phones. May require physical effort associated with using the computer to access information, or occasional standing, walking, lifting needed to carry out everyday activities.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Possible Travel.

Mason Companies is committed to cultivating thriving relationships. We welcome all individuals, regardless of gender, race, religion, age, disability, sexual orientation, national origin, gender identity or experience.

POSITION CLASSIFICATION:

JOB TITLE: Digital Marketing Specialist

DEPARTMENT: Marketing

REPORTING RELATIONSHIP: Senior Digital Marketing Manager

Corporate Office, 1251 1st Avenue, Chippewa Falls, Wisconsin, United States of America