Marketing Automation Specialist

University of North Carolina at Chapel Hill; Chapel Hill (NC); On-site; USD 64,000 - 71,000; Full time

Job summary

The University of North Carolina at Chapel Hill is hiring a Marketing Automation Specialist to optimize Salesforce Marketing Cloud operations across OneCarolina. The role provides technical expertise, user training, and operational support to enhance automation, increase personalization, and drive digital engagement across university schools and units.

Responsibilities include administering SFMC (Journey Builder, Automation Studio, Content Builder, Contact Builder), configuring journeys,

Qualifications

• Supports and optimizes Salesforce Marketing Cloud operations across OneCarolina.
• Must have experience with SFMC components and best practices.
• Ability to configure journeys, manage data, and train users.

Responsibilities

• Administer SFMC operations and optimize journeys across units.
• Provide technical training and operational support for marketing automation.
• Troubleshoot issues and develop SFMC documentation.

Skills

SFMC

Journey Builder

Automation Studio

Content Builder

Contact Builder

SQL

HTML/CSS

Email marketing

Audience segmentation

Personalization

Education

Associate's or Bachelor's degree in IT fields

Job description

The University of North Carolina at Chapel Hill is hiring a Marketing Automation Specialist. This role involves supporting and optimizing Salesforce Marketing Cloud operations across OneCarolina, providing technical expertise, user training, and operational support to enhance automation, increase personalization, and drive digital engagement across university schools and units.

Highlights

• Support administration and optimization of Salesforce Marketing Cloud (SFMC), including Journey Builder, Automation Studio, Content Builder, and Contact Builder.
• Provide technical expertise, user training, and operational support to ensure effective marketing automation use.
• Troubleshoot system issues, develop documentation, and expand training initiatives for SFMC users.
• Assist various schools and units with journey configuration, reusable assets, data management, and SFMC projects.
• Strong knowledge of email marketing best practices, audience segmentation, personalization, SQL, and HTML/CSS required.
• Required qualifications include an Associate's or Bachelor's degree in related IT fields with at least one year experience; additional experience needed for journey-level skills.
• Full-time permanent position with a salary range of $63,865 - $71,000.
• Position is within the University Development Office supporting fundraising and development efforts across the university.
• Work schedule is Monday-Friday, 8:00am to 5:00pm; position may be eligible for hybrid work consistent with policy.
• UNC-Chapel Hill is an equal opportunity employer encouraging applications from diverse candidates including protected veterans and individuals with disabilities.