Digital Marketing Specialist

Overstock.Com; Center (TX); On-site; USD 55,000 - 75,000; Full time

Job summary

Bed Bath & Beyond is seeking a skilled content writer to craft web copy for digital channels, email campaigns, and branded content. You will partner with owners, PMs, art directors, and designers to align messaging with merchandising, marketing, and SEO goals. A bachelor’s degree in Marketing, English, or Journalism is preferred.

The role requires SEO-savvy writing, WordPress CMS experience, and strong communication skills. Join a team that values inclusivity and high-quality, on-brand content.

Qualifications

• 2+ years writing content for the web.
• Understanding of SEO best practices for website content.
• Experience writing marketing ad copy and blog content.
• Proficient problem solving and project management skills.
• Strong presentation skills; able to present to teams and managers.

Responsibilities

• Write copy for projects across digital, social, email, and branded content.
• Collaborate with owners, PMs, art directors, and designers to meet objectives.
• Proofread and ensure all copy is accurate, on-brand, and high quality.
• Perform SEO tasks and identify opportunities from traffic trends.
• Communicate professionally with stakeholders and manage tasks as assigned.

Skills

SEO knowledge

Web content writing

Marketing copywriting

WordPress CMS

MS Office

Education

Bachelor's degree in Marketing, English, Journalism or related field

Tools

WordPress CMS

SEMrush

SEO Clarity

Google AdWords

Job description

We Go Beyond: At Bed Bath & Beyond, we believe that everyone should “Be You!”. Bed Bath & Beyond is a community that upholds a culture of understanding, acceptance, and respect. We believe a person’s individuality, traits, beliefs, and characteristics should be valued and embraced. Living by this ethos is essential to the success of our business. Our goal is to foster a more inclusive environment where every employee visibly demonstrates inclusive behaviors and respect for individuals.

Job Responsibilities

• Write copy for assigned projects across all media channels including digital, social and traditional media, email, branded content, websites, commercials, print ads, mobile, etc. and ensure all work is completed on time.
• Work with business owner(s), project managers, art directors, and designers to conceptualize creative tactics that will advance the company's merchandising, business, marketing, SEO and/or branding objectives.
• Collaborate with designers and editors to ensure all copy is accurately represented, supplied, and proofread prior to release.
• Maintain standards in customer-facing written content, delivering copy that's consistent, high-quality, and on brand.
• Perform SEO tasks such as keyword and content topic research for content optimization; proactively identify new areas of opportunity based on organic search traffic trends and work with manager to prioritize.
• Interact professionally and effectively through verbal and written communication with all professional contacts, with an emphasis on company interests.
• Perform other related duties, tasks and responsibilities as required, assigned, and directed by the Content Architect.
• Perform other duties as required and assigned by manager and upper management.
• Follow legal policies as directed.

Job Requirements

• 2 years writing content for the web
• Possess an understanding of SEO best practices for website content
• Experience writing marketing ad copy and blog content
• Creative
• Detail-oriented
• Adaptable to change
• Working knowledge of SEO/Content Marketing tools & best practices
• Team player and positive attitude a must
• Ability to multi-task, work independently, meet deadlines, and be proactive (see something, say something)
• Excellent organizational, communication, and interpersonal skills
• Ability to react quickly to feedback positively and constructively
• Strong presentation skills; comfortable presenting to team and managers
• Proficient problem solving and project management skills
• Knowledge of home decor trends and home retail a plus
• Proficient knowledge of MS Office; working knowledge of WordPress/blog-style CMS
• Working knowledge of SEO tools including SEMrush, SEO Clarity, Google AdWords
• Education
• Graduation from an accredited institution with a bachelor’s degree in Marketing, English, Journalism or a related field or any combination of education and/or experience is required.

Physical Requirements

This position requires you to sit, stand and perform general office functions. You may also be required to lift up to 25 pounds occasionally. Bending, stooping and reaching are also frequently required.

Equal Employment Opportunity

It is our policy to provide equal employment opportunity for all applicants and associates. This policy includes our commitment to ensure that all employment decisions are made without regard to race, color, religion, gender, national origin, disability, pregnancy, veteran status (including Vietnam era veterans), age, sexual orientation, gender identity, or any other non-job-related characteristic protected by law.

Back to Bed Bath & Beyond Careers

Bed Bath & Beyond is committed to an inclusive, outcome-driven, and empowering work environment.

Join a team that encourages you to be authentically you.

Bed, Bath & Beyond is a tech-driven online retailer located near Salt Lake City in the shadow of the Wasatch Mountains.

Though we began in 1999 as Overstock, our brand has evolved from a liquidation startup to a billion-dollar online home retailer.

In 2023 Overstock acquired the Bed Bath & Beyond branding and we've been helping customers from both companies create their dream homes ever since.

In 2025 the company acquired the buybuyBaby branding bringing the two iconic brands back together.