Marketing Specialist

Insight Global; Kirkwood (MO); Hybrid; USD 52,000 - 78,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

Insight Global is seeking a Digital Marketing Specialist to execute and manage digital initiatives across channels, including email campaigns, text messages, and digital advertising to drive engagement and business results.

You will schedule social content, update website content via our CMS, and ensure assets align with UX/UI best practices while leveraging CRM and marketing automation tools to optimize campaigns and measure performance. This hybrid role offers flexible scheduling.

Qualifications

• Bachelor's degree in Digital Marketing, Business, Communications, or related field or equivalent experience.
• Experience building and executing digital communications including email, text, and digital ads.
• Experience managing and scheduling social media content across platforms.
• Experience with CMS and UX/UI best practices impact on engagement.
• Familiarity with CRM systems and marketing automation.
• Strong communication and organizational skills.

Responsibilities

• Execute and manage digital marketing initiatives across channels (email, text, ads).
• Build, deploy, and optimize email campaigns and campaigns via marketing automation.
• Schedule and manage social media content; update website content via CMS.
• Ensure digital assets align with UX/UI best practices and brand guidelines.
• Leverage CRM and marketing automation to support customer communications and monitor performance.

Skills

Digital marketing

Email campaigns

Social media management

Content management

CRM

Marketing automation

UX/UI basics

HTML basics

Education

Bachelor's degree in Digital Marketing

Tools

CMS

CRM platforms

Marketing automation platforms

Job description

Job Description

Our client is looking to add a Digital Marketing Specialist to their team who will be responsible for executing and managing digital marketing initiatives across a variety of channels. This individual will help build and deploy email campaigns, text messaging programs, and digital advertising efforts to drive customer engagement and support business objectives.

On a daily basis, this person will manage and schedule social media content, update website content through the company's CMS platform, and ensure all digital assets align with UX/UI best practices. They will also work within CRM and marketing automation tools to support customer communications, monitor campaign performance, and identify opportunities for optimization. The ideal candidate is a well-rounded digital marketer who is comfortable balancing content management, campaign execution, and digital engagement strategies in a fast-paced environment. This role is 3 days on site and 2 remote.

Skills and Requirements

Bachelor's degree in Digital Marketing, Business, Communications, or a related field (or equivalent professional experience)Experience building and executing digital communications, including email campaigns, text messaging programs, and digital advertising campaignsExperience managing and scheduling social media content across multiple platformsExperience working within website Content Management Systems (CMS)Knowledge of UX/UI best practices and how they impact customer engagementExperience utilizing CRM systems and marketing automation platformsStrong communication and organizational skillsFamiliarity with HTML and making basic edits to websites or email templatesExperience with digital analytics and campaign performance reportingExperience supporting paid media or paid social campaignsExperience developing content strategies for multiple digital channels

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [e-mail].