Digital Marketing Specialist

Tradesmen International; Atlanta (GA); On-site; USD 65,000 - 90,000; Full time

Job summary

Tradesmen International is seeking a Digital Marketing Specialist to own Salesforce Marketing Cloud, build journeys, manage audiences, and tie marketing activity to AE pipeline visibility. You’ll craft campaign kits, leave-behind assets, and field-facing materials to help Account Executives win opportunities at scale.

You’ll design client re-entry journeys, reactivate craftworkers, and optimize send-time with AI, while maintaining asset libraries and collaborating with distributed field teams

Qualifications

• 2-4 years of marketing experience with hands-on time in marketing automation platforms (Salesforce Marketing Cloud preferred).
• Experience building journeys, audience segmentation, and campaign deployment.

Responsibilities

• Own day-to-day operation of Marketing Cloud — Journey Builder, Email Studio, audience segmentation, and campaign deployment
• Build and manage automated email journeys for client re-entry, craftworker reactivation, and AE drip sequences triggered by CRM signals
• Maintain and grow segmented audience lists by trade, region, client tier, and engagement status
• Leverage AI tools to improve send-time optimization, subject lines, and audience scoring
• Integrate Marketing Cloud workflows with CRM data to feed AE pipeline visibility and reporting
• Monitor deliverability, open rates, click-through, and conversions; surface insights for optimization
• Serve as internal subject matter expert on Marketing Cloud and roadmap activation

Skills

Salesforce Marketing Cloud

Marketing automation

B2B copywriting

Campaign sequencing

CRM data integration

AI-assisted marketing

FieldSales enablement

Email campaigns

Audience segmentation

Lead nurture

Tools

Pardot

HubSpot

Marketo

SharePoint

Canva

Adobe Express

Job description

Tradesmen International is adding a Digital Marketing Specialist to own the platforms, campaigns, and client-facing tools that turn our CRM data and marketing technology investment into measurable pipeline activity. This role sits at the intersection of digital marketing, AI-assisted marketing, Salesforce Marketing Cloud execution, and field sales enablement — three capabilities we need firing in concert to drive AE re-entry, client retention, and new business development at scale.

You will be the primary owner of Salesforce Marketing Cloud — building journeys, managing audience segmentation, executing email campaigns, and connecting automation triggers to the CRM activity that matters. Alongside that platform ownership, you will produce the campaign kits, physical leave-behind assets, and sales enablement materials that give our Account Executives real reasons to walk into clients and win.

WHAT YOU WILL OWN

Salesforce Marketing Cloud & Marketing Automation

• Own day-to-day operation of Marketing Cloud — Journey Builder, Email Studio, audience segmentation, and campaign deployment
• Build and manage automated email journeys for client re-entry, craftworker reactivation, and AE drip sequences triggered by CRM signals and open order data
• Maintain and grow segmented audience lists — by trade, region, client tier, and engagement status — ensuring every send is targeted, not blasted
• Leverage AI tools and Marketing Cloud's Einstein capabilities to improve send-time optimization, subject line performance, and audience scoring
• Integrate Marketing Cloud workflows with CRM data to ensure campaign activity feeds back into AE pipeline visibility and reporting
• Monitor deliverability, open rates, click-through, and conversion metrics — surface insights and iterate rapidly on underperforming sequences
• Serve as the internal subject matter expert on Marketing Cloud — identify platform capabilities being left on the table and build a roadmap to activate them

Field Campaign Execution & Sales Enablement

• Design and produce AE client re-entry campaign kits — physical leave-behind concepts, copy, sequencing logic, and field execution guidance
• Build the scalable sales enablement asset library: proof-point one-pagers, "Did You Know?" fact sheets, trade-specific talking points, and competitive differentiation materials
• Assist in maintaining and organizing centralized marketing asset libraries, SharePoint resources, templates, and approved field materials for self-service access by local teams
• Own the physical campaign pipeline — coordinate production of branded items and jobsite drop materials with vendors and Marketing leadership
• Develop and maintain 5-week and 13-week campaign template structures that AEs can execute market by market with minimal customization
• Manage a shared asset library so field teams can self-serve approved, current materials without routing every request through Marketing
• Track asset utilization and AE feedback — surface what's being used, what's not, and drive continuous improvement

WHAT WE'RE LOOKING FOR

• 2-4 years of marketing experience with meaningful hands-on time in marketing automation platforms — Salesforce Marketing Cloud strongly preferred; Pardot, HubSpot, or Marketo experience considered
• Salesforce Marketing Cloud proficiency in Journey Builder and Email Studio is the core technical requirement for this role
• Understands how to connect CRM data to campaign triggers — you know what a contact record, lead status, and opportunity stage mean and how to use them to drive smarter automation
• Comfortable using AI-assisted marketing tools to improve campaign efficiency, personalization, reporting, content development, and workflow organization — you've experimented with or are actively learning how automation tools can improve campaign personalization and efficiency
• Experience organizing SharePoint, digital asset libraries, templates, or internal resource hubs preferred
• Strong B2B copywriter — can produce a client-facing one-pager or email sequence that an AE will feel confident delivering to a general contractor or facility manager
• Thinks in campaign sequences and customer journeys, not one-off sends or individual assets
• Experience working with distributed field sales teams — you understand the gap between what Marketing produces and what the field actually uses, and you clos
• Canva, Adobe InDesign, or Adobe Express proficiency for building field-ready assets without requiring a dedicated designer
• Staffing, construction, manufacturing, or industrial B2B background is a strong plus
• Portfolio or examples of past campaign work, email sequences, or sales enablement materials preferred

Additional Digital Marketing Experience Is a Plus

The following experience is preferred but not required:

• Google Ads campaign management and optimization
• SEO and keyword research/optimization
• Google Analytics 4 (GA4) and Google Search Console
• Conversion and UTM tracking
• Landing page optimization and conversion rate optimization
• Digital campaign performance reporting and analysis
• Lead generation and attribution across paid search, organic search, website, and email
• Ability to use campaign data to make recommendations and continually improve performance

WHAT SUCCESS LOOKS LIKE AT 90 DAYS

• Salesforce Marketing Cloud is audited, cleaned up, and running at least two active automated journeys — one client-facing, one craft-worker reactivation
• AE re-entry email sequences are live and tied to CRM triggers, with open rate and click-through reporting visible to the Channel Marketing Manager
• A minimum of two complete AE client re-entry campaign kits are built, approved, and in the hands of field teams
• A Salesforce Marketing Cloud capability gap assessment is documented with a 90–180 day activation roadmap presented to Marketing leadership
• A campaign/project tracking process is in place so Marketing leadership can easily see active campaigns, deadlines, approvals, and next steps
• SharePoint is organized with approved sales enablement materials, templates, and campaign resources