Digital Marketing Specialist

everywhere; Anaheim (CA); On-site; USD 65,000 - 90,000; Full time

Job summary

everywhere is seeking a hands-on digital marketing professional to keep our four taprooms filled with on-brand communication. You will execute email campaigns in Klaviyo, produce graphics across web, social and print, build landing pages for releases and events, and own the day-to-day shop and bottle club (Shopify and Recharge).

Reporting to our Marketing Manager, you’ll help bring the strategy and calendar to life, collaborating across teams with initiative and an eye for detail.

Qualifications

• 2-4 years digital marketing experience for a consumer brand.
• Experience with a multi-location brand is preferred.
• Hands-on Klaviyo experience: campaigns, flows and segments.
• Functional Shopify experience with Recharge or similar.
• Portfolio showing Illustrator and Photoshop skills.

Responsibilities

• Build and send weekly email/SMS campaigns in Klaviyo from the marketing calendar.
• Audit, clean up, and rebuild Klaviyo segments and automated flows.
• Create graphics in Illustrator and Photoshop for web, email, social, print, and signage.
• Design and build landing pages for releases and events (PageFly or similar).
• Own day-to-day Shopify store operations: listings, drops, pricing, promos.
• Manage Recharge membership signups, configuration, and billing flows.
• Track and report email performance, event turnout, ecommerce revenue, and club growth.

Skills

Klaviyo

Shopify

Recharge

Illustrator

Photoshop

PageFly

Job description

Reports to: Marketing Manager

Location: 1501 W Orangewood Ave., Orange, CA 92868

Position: Full-Time

Experience Required: 2-4 years in digital marketing for a consumer brand; experience with a brand that has multiple physical locations preferred

Overview: Our four taprooms are the heart of the business, and this role's job is to help keep them filled through sharp, on-brand communication. Reporting to our Marketing Manager, you'll be a hands-on builder behind everywhere's digital marketing, executing email campaigns in Klaviyo, producing graphics across web, social, and print, building landing pages for releases and events, and owning the day-to-day machine behind our online shop and bottle club (Shopify and Recharge). Our Marketing Manager leads strategy, brand development, and the marketing calendar; you assist in bringing it all to life.

Key Responsibilities:

• Email Marketing (Klaviyo):
• Build and send weekly segmented email/SMS campaigns for taproom events, beer releases, and club pickups, working from the marketing calendar.
• Audit, clean up, and rebuild our Klaviyo segments
• Build and maintain automated flows
• Graphic Design:
• Using assets produced by the Marketing Manager, build graphics in Illustrator and Photoshop for web, email, social, print, and in-taproom screens and signage.
• Own template-level production work like weekly social stories.
• Landing Pages:
• Design and build landing and splash pages for releases, events, and campaigns (we use PageFly; strong Shopify page-builder experience translates).
• Ecommerce & Club Back End:
• Own day-to-day operations of our Shopify store: product listings, merch and beer drops, collections, pricing, and promos.
• Own the membership subscription engine in Recharge: signups, product configuration, billing flows
• Reporting:
• Track email performance by segment, attributable taproom event turnout, ecommerce revenue, and club growth and retention and report on it regularly.

Qualifications/Skills:

• Hands-on Klaviyo experience building campaigns, flows, and especially segments.
• Functional Shopify experience, and experience with Recharge or another subscription/membership platform.
• A design portfolio demonstrating Illustrator and Photoshop skills.
• Experience building landing pages with Shopify page builders (PageFly or similar).
• Organized and self-directed: you can take "the barrel release drops in 3 weeks" and build the whole funnel.