Digital Marketing Specialist

Worthington Area Chamber; Alliance (OH); On-site; USD 52,000 - 66,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurances

Company wellness program

Competitive 401(k) with company match

Company paid Life, AD&D and Disability

Job summary

AAA Ohio Auto Club is seeking a Digital Marketing Specialist to drive digital campaigns and improve search visibility for the AAA OAC website. You will manage SEM/SEO tactics, create SEO content for blogs and location pages, and engage with customers across social platforms to boost conversions.

Requirements include a bachelor's degree in marketing or related field and 2 years of digital marketing/SEO experience, plus proficiency in MS Office and SEO tools.

Qualifications

• Bachelor's degree in marketing, communications or closely related field (required).
• 2 years' experience with digital marketing and search engine optimization.
• Microsoft Word, Excel And PowerPoint Experience (required).
• Experience with tools such as Google My Business, Yext and Yelp (required).
• Strong customer service with excellent communication skills.
• Excellent organizational skills with ability to manage multiple projects simultaneously.

Responsibilities

• Assist in the development of compelling marketing programs to drive revenue and sales.
• Support the execution of digital marketing initiatives to optimize web traffic and conversions.
• Collaborate with 3rd party vendors to implement SEM & SEO strategies.
• Provide support in writing effective SEO content for blogs, local listings, location pages & directories, website and social media.
• Respond to comments, reviews and direct messages on all social media platforms.
• Assist members in solving technical issues on the website and AAA app.

Skills

Strong customer service

Excellent communication

Excellent organizational skills

Multitasking

Education

Bachelor's degree in marketing/communications

Tools

Google My Business

Yext

Yelp

Microsoft Word

Excel

PowerPoint

Job description

AAA Ohio Auto Club (OAC) is looking for a Digital Marketing Specialist.

As Digital Marketing Specialist, you are responsible for the implementation of digital marketing campaigns to meet and/or exceed business objectives. You will initiate and manage tactics focused on increasing search engine visibility and driving visitors to convert on the AAA OAC website.

Job Responsibilities Include But Are Not Limited To

• Assist in the development of compelling marketing programs to drive revenue and sales.
• Support the execution of digital marketing initiatives to optimize web traffic and conversions
• Collaborate with 3rd party vendors to implement SEM & SEO strategies.
• Provide support in writing effective SEO content for blogs, local listings, location pages & directories, website and social media.
• Respond to comments, reviews and direct messages on all social media platforms.
• Assist members in solving technical issues on the website and AAA app.

Qualifications

• Bachelor's degree in marketing, communications or closely related field (required).
• 2 years' experience with digital marketing and search engine optimization.
• Microsoft Word, Excel And PowerPoint Experience (required).
• Experience with tools such as Google My Business, Yext and Yelp (required).
• Strong customer service with excellent communication skills.
• Excellent organizational skills with ability to manage multiple projects simultaneously.

Founded in 1902, AAA is one of the world's largest membership organizations and one of the most recognized and trusted brands in the U.S. Come join our team of dynamic professionals and share in our mission of providing our members, customers and employees with exceptional experiences every time!

AAA Ohio Auto Club offers a competitive benefits package including:

• Medical, Dental & Vision Insurances
• Company wellness program
• Competitive 401(k) with company match
• Company paid Life, AD&D and Disability insurances
• Free AAA membership
• Company discounts
• Professional development and paid training
• Paid time off and paid holidays

AAA Ohio Auto Club is an equal opportunity employer.