Digital Marketing Senior Analyst

Citi; Charlotte (NC); On-site; CAD 113,000 - 169,000; Full time

Benefits offered by this job

Medical, dental & vision insurance

401(k) plan

Paid time off

Job summary

Citi Wealth Marketing is seeking a Digital Marketing Senior Analyst to drive the digital strategy and execution across owned channels. You will optimize website, social, email and campaigns, ensure brand alignment, and support lead generation with rigorous adherence to Citi's controls and regulatory standards.

The role emphasizes cross-functional collaboration across Tech, Legal, ICRM, and regional teams, with a focus on data-driven optimization and risk-aware decision making in a global Wealth

Qualifications

• 5-8 years progressive experience in digital marketing, preferably within financial services.
• Proven track record of managing digital channels for a global org (website, social, email, paid media).
• Experience with CMS (Adobe Experience Manager), marketing automation platforms, CRM, analytics, and SEO/SEM tools.
• Strong understanding of digital compliance, risk management, and regulatory frameworks in a regulated environment.
• Experience working in a multi-location global organization with remote stakeholders.

Responsibilities

• Manage and optimize key digital channels including website, social media, email, and campaigns.
• Support digital channel operations, content and asset utilization, and performance analysis with compliance.
• Plan, execute, and optimize digital campaigns in collaboration with regional teams and budget allocation based on data.
• Monitor performance and generate reports, sharing insights with stakeholders for optimization.
• Collaborate with Tech, Product, Legal, and external agencies to drive project delivery and compliance.
• Proactively identify risks and ensure adherence to Citi policies and controls.

Skills

Digital marketing

Channel management

Cross-functional collaboration

Strategic planning

Education

Bachelor's degree

Tools

Adobe Experience Manager

Marketing automation platforms

CRM systems

Web analytics tools

SEO/SEM tools

Job description

This role is a critical part of Citi Wealth Marketing's evolution, demanding a blend of strategic vision, hands-on execution, and a deep commitment to Citi's core values and operational excellence.

The Digital Marketing Senior Analyst will play a pivotal role in supporting the digital marketing strategy and execution for Citi Wealth, focusing on channel operations, enhancing brand presence, client engagement, and lead generation across various digital channels. This individual will be responsible for managing complex digital channels, optimizing performance, and ensuring all activities adhere to Citi's procedure, risk, control, and compliance standards within the wealth management context.

Key Responsibilities:

• Channel Management & Optimization:Support the performance and evolution of key digital channels, including:
  • Website:Support website content management, user experience enhancements, SEO/SEM initiatives, performance analysis and collaborate with tech teams for implementation and defect resolution in accordance with existing procedures.
  • Social Media:Support channel management, content origination, engagement strategies, asset utilization, and performance analysis, ensuring compliance with local and global policies.
  • Email Marketing:Support marketing email campaign operations, platform utilization, user training, and ensure compliance.
  • Digital Campaigns:Plan, execute, and optimize targeted digital campaigns in collaboration with regional marketing teams, allocating budget effectively based on performance data.
• Marketing Web Lead Acquisition:Support the marketing web lead generation pipeline including intake, qualification, status tracking, and banker liaison (follow-ups, Q&A) to ensure seamless lead management and prevent attrition.
• Performance Monitoring & Reporting:Conduct regular analysis of digital marketing activities across all digital channels, generate comprehensive reports, and communicate insights to stakeholders for continuous optimization.
• Content & Brand Alignment:Work closely with content teams, designers, and branding experts to ensure digital content is compelling, on-brand, and compliant across all platforms.
• Risk, Control & Compliance:Proactively assist in establishing comprehensive desk procedures and control management for digital channels to ensure all digital marketing processes and initiatives strictly adhere to Citi's policies, procedures, and regulatory requirements. Proactively identify and mitigate potential risks associated with digital activities.
• Cross-functional Collaboration:Partner effectively with internal stakeholders including Tech teams, Product Managers, Legal, ICRM, Information Security, Business Execution, and external agencies/vendors to drive project delivery and ensure seamless execution.
• Team Contributions: Provide support for various additional projects and initiatives within the wider Wealth Marketing team as required.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 5-8 yearsof progressive experience in digital marketing, preferably within the financial services industry (wealth management or banking experience is a plus).
• Proven track record of effective management of digital channels for a global organization (website, social media, email, paid media).
• Experience with Content Management Systems (CMS) such as Adobe Experience Manager, marketing automation platforms, CRM systems, web analytics tools, and SEO/SEM tools is a plus.
• Strong understanding of digital compliance, risk management, and regulatory frameworks within a highly regulated environment.
• Proven experience working in a multi-location global organization, fostering collaboration with remote colleagues and stakeholders.

Education:

• Bachelors/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Skills:

• Demonstrated ability to operate with significant independence, exhibiting strong self-starter capabilities and a resourceful approach to problem-solving, especially within a geographically dispersed team structure.
• Ability to effectively collaborate with global colleagues and stakeholders across various time zones.
• Possesses a high degree of flexibility to embrace evolving priorities and responsibilities, alongside a strong aptitude for quickly mastering new concepts and technologies
• Good written and verbal communication, presentation, and interpersonal skills.
• Exceptional ability to multitask and manage competing priorities effectively in a fast-paced environment, maintaining meticulous oversight of all projects while strictly adhering to company policies and procedures.
• Strong collaborative spirit and ability to influence cross-functional teams.
• Detail-oriented with a commitment to accuracy and data integrity.

Job Family Group:

Marketing

Job Family:

Digital & Social Media Marketing

Time Type:

Full time

Primary Location:

NC-CHARLOTTE (BALLANTYNE)

Primary Location Full Time Salary Range:

$81600,00 - $122400,00

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date:

ago 24, 2026

Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate’s skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

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