Digital Channel Lead Analyst - C13

Citi; Irving (TX); On-site; USD 115,000 - 172,000; Full time

Benefits offered by this job

Medical, dental & vision coverage

401(k) plan

Paid time off and holidays

Wellness programs

Job summary

Citi in Irving, TX is seeking a senior marketer platform leader to oversee the Google Ad Manager and integrate data/content platforms with GAM and Live Ramp for a seamless marketing experience.

The role requires deep MarTech architecture knowledge, backend/frontend exposure, and a proven track record in delivering customer-centric digital campaigns within Agile teams.

Qualifications

• 6-10 years of experience implementing and managing MarTech capabilities across data, offer, content and orchestration domains.
• Experience with marketing technology architecture, backend systems, data dependencies, and front-end interfaces for digital marketing campaigns.
• Customer-centric and tech-savvy product leadership with agile and efficient operational processes.
• Proficient in Agile/Scrum; capable of leading change management to drive adoption of new capabilities.
• Track, measure, monitor and manage MarTech platform performance and availability.

Responsibilities

• Platform Ownership: Oversee Google Ad Manager and integrate data/content platforms with GAM and Live Ramp for onsite and offsite marketing.
• Tech Development: Lead design, development, testing, deployment, and maintenance of platforms including data ingestion/processing for real-time audience via CDP and Adobe Journey Orchestration.

Skills

Product Management

Agile/Scrum

Analytics

Communication

Education

Bachelor’s degree

Master’s degree preferred

Tools

HTML

CSS

JavaScript

APIs

MarTech integrations

AdTech tools

Job description

Responsibilities:

• Platform Ownership: Oversee Google Ad Manager, ensuring it meets business requirements, user needs, and performance expectations. Integrate data and content platform with Commerce Ad platforms (GAM, Live Ramp) to enable onsite and offsite marketing
• Tech Development: Steer the design, development, testing, deployment, and maintenance of the platforms, including data ingestion, data processing and enablement of real-time audience using Customer Data Platform (CDP) and Adobe Journey Orchestration (AJO)
• Optimization & Upgrades: Manage ongoing platform optimization, including regular upgrades, feature enhancements, and content performance tuning to achieve a high-performing digital experience.
• Vendor Management: Liaise with third-party vendors and support teams to ensure the efficient operation of the platform.
• Performance Monitoring: Implement and manage tools to monitor/optimize for platform performance...
• Preferred Qualifications: Familiarity with front-end development (HTML, CSS, JavaScript), APIs, and integrations across MarTech & AdTech tools
• User Support & Training: Provide guidance and training for content authors, designers, and developers to maintain consistent quality and usability standards across digital content.
• Governance & Compliance: Enforce governance policies around content, usage, and permissions to ensure security, data privacy, and compliance with relevant regulations.

Qualifications:

• Experience: 6-10 years of experience in implementing and managing MarTech capabilities across data, offer, content and orchestration domains.
• Technical Proficiency: Experience with marketing technology architecture, backend systems, data dependencies, and front-end interfaces that are required to implement and execute digital marketing campaigns.
• Product Management Skills: Customer-centric and tech-savvy product leader that has driven technical and operational teams to solutions that focus on delivering outstanding experiences supported by agile and efficient operational processes.
• Project Management Skills: Proficiency in Agile/Scrum methodologies; Act as a change management champion, educating the greater marketing organization on how to leverage new capabilities to drive their strategy.
• Platform Management Skills: Track, measure, monitor and manage the performance, availability and usage of MarTech platforms.
• Innovation: Identify and evaluate new technologies, tools, and trends in the data domain and recommend solutions that enhance the data platform capabilities and value
• Analytical Skills: Strong analytical skills for evaluating digital performance, user behaviors, and platform metrics.
• Soft Skills: Excellent communication, collaboration, and organizational skills; ability to explain complex concepts to non-technical stakeholders.

Education:

• Bachelor’s/University degree, Master’s degree preferred

Job Family Group:

Marketing

Job Family:

Digital & Social Media Marketing

Time Type:

Full time

Primary Location:

Irving Texas United States

Primary Location Full Time Salary Range:

$114,720.00 - $172,080.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date:

Sep 11, 2026

Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

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