Digital Marketing & Product Integration Specialist

Planar Systems; Hillsboro (OR); Hybrid; USD 80,000 - 105,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability and life insurance

401k match

Paid holidays

Paid time off

Employee Assistance Program (EAP)

Flexible Spending Account (FSA)

Job summary

Planar Systems in Hillsboro, Oregon is seeking a Digital Marketing & Product Integration Specialist to bridge Marketing and Product teams. The role blends content creation, digital campaigns, and product launch support across global channels, including translation and localization.

You will manage digital product platforms, collaborate with international sales, leverage China resources, and expand knowledge of LED/LCD display technology to strengthen marketing, provide actionable insights, and

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• 3 years of experience in a B2B marketing or related occupation
• 2 years of experience in marketing or product management of LED and LCD display technology
• Strong written and verbal communication skills including fluent speaking, reading, and writing of Modern Standard Mandarin Chinese and English
• Experience working with SEO, SEM, and digital marketing best practices
• Experience with CMS, preferably Salesforce
• Experience with graphic design tools, preferably Adobe Creative Suite
• Experience working with Email Marketing or Marketing Automation platform
• Experience creating and adapting content for digital platforms
• Experience working with leading office productivity tools for analysis, reporting and communication
• Experience in a professional role managing multiple projects simultaneously
• Ability to work independently and as part of a team
• Strong analytical, organizational, communication, and project management skills
• Ability to work effectively with a variety of types of team members, including technical

Responsibilities

• Digital Marketing duties: Content Creation and Management across website, email marketing, social media, digital advertising and other digital platforms.
• Digital Marketing duties: Planning, content creation and execution of campaigns, analyzing results and providing insights for optimization.
• Email Marketing: Design and execute email newsletters and campaigns to nurture leads and engage partners.
• Product Integration duties: Support Product Launch plans and coordinate schedules for on-time deliverables.
• Manage product content on internal platforms, website, Partner Portal and third-party platforms.
• Coordinate with international sales and product teams to align marketing initiatives and translate content for regional audiences.
• Collaborate with Leyard Product and Marketing and teams in China to leverage content and materials.
• Translate materials into English from Leyard product and marketing materials.
• Expand knowledge of LED and LCD display technology to increase impact on Product and Marketing teams.

Skills

Content creation & management

Digital marketing strategy

SEO/SEM

Bilingual English/ Mandarin

Analytics & reporting

Education

Bachelor’s degree in Marketing, Communications, Business Administration, or related field

Tools

Salesforce

Adobe Creative Suite

Email Marketing platforms

Marketing automation

Job description

POSITION: Digital Marketing & Product Integration Specialist

WORK LOCATION: Hillsboro, Oregon (Hybrid schedule: must work at Hillsboro office at least Tues, Wed, and Thurs. Work from home must be done within normal commuting distance to Hillsboro office)

JOB DUTIES:

Digital Marketing:

• Content Creation and Management: Develop and curate engaging written and visual content for various platforms including website, email marketing, social media, digital advertising, and other digital platforms.
• Digital Marketing Campaigns: Participate in the planning, content creation and execution of campaigns across various channels utilizing comprehensive knowledge of company product offerings to create and optimize digital marketing strategies engagement and conversions. Analyze campaign results to evaluate effectiveness, identify trends, and provide actionable insights for optimization and strategic decision-making.
• Email Marketing: Design and execute email marketing newsletters and campaigns to nurture leads and engage partners utilizing comprehensive knowledge of company product offerings and ProAV industry.

Product Integration:

• Product Launches: Work as liaison between Product Management and Marketing Communications to assist in the development and execution of Product Launch plans, including management of schedule to ensure on-time launch deliverables.
• Digital Product Platforms: Manage product content ranging from messaging to specifications on range of digital platforms including internal platforms, website, Partner Portal, third party platforms and partner websites.
• International Collaboration & Coordination: Work closely with international sales and product teams to ensure alignment and support for marketing initiatives while staying up to date with industry trends, best practices, and professional AV technology. Coordinate and execute localized product marketing strategies, including language translations of content and campaigns, to ensure product messaging resonates with regional audiences and aligns with cultural, linguistic, and market-specific nuances.
• Leverage China Product Resources: Team with Leyard Product and Marketing and personnel in China to identify and understand product and marketing materials produced by domestic China teams. Review Chinese positioning and educational materials from LED display competitors as well as key LED suppliers and industry players in order to identify useful content for business.
• Translation: Create translated materials in English from Leyard product and marketing materials.
• Expand Technology Knowledge: Create and implement development plans to achieve higher understanding of LED and LCD display technology and Planar’s offerings to increase impact on Product and Marketing Teams, as well as overall business.

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field
• 3 years of experience in a B2B marketing or related occupation
• 2 years of experience in marketing or product management of LED and LCD display technology
• Strong written and verbal communication skills including fluent speaking, reading, and writing of Modern Standard Mandarin Chinese and English
• Experience working with SEO, SEM, and digital marketing best practices
• Experience with CMS, preferably Salesforce
• Experience with graphic design tools, preferably Adobe Creative Suite
• Experience working with Email Marketing or Marketing Automation platform
• Experience creating and adapting content for digital platforms
• Experience working with leading office productivity tools for analysis, reporting and communication
• Experience in a professional role managing multiple projects simultaneously
• Ability to work independently and as part of a team
• Strong analytical, organizational, communication, and project management skills
• Ability to work effectively with a variety of types of team members, including technical

TERMS OF EMPLOYMENT:

Full time role (40+ hours per week)

All benefits start on first day of employment!

• 75% employer-paid medical for employee. Family coverage also included.
• 100% employer paid dental, and vision for employee and dependents
• 100% employer paid long-term, short-term disability, and life insurance policy
• 401k Match, if you’re contributing 5% we match 4%. 100% vested immediately.
• 10 paid holidays
• Starting at 15 days paid PTO (inclusive of sick and vacation time) annually
• Employee Assistance Program (EAP)
• Flexible Spending Account (FSA)

EEOC Statement:

Planar is an equal opportunity employer, we believe in fostering a culture of equality, diversity, and inclusivity. Our commitment to this goal is clearly expressed in our zero-tolerance policy for discrimination and harassment of any kind, including on the basis of race, color, sex, age, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status or any other characteristic protected by applicable federal, state, or local laws. Our hiring practices ensure that decisions are based solely on qualifications, merit, and current business needs, while extending to all aspects of our operations - from recruitment and promotion to layoff and recall, to leave of absence, compensation, benefits, and training.We are committed to remaining a drug free workplace