Digital Marketing & PPC Specialist

LIV Indy Realty; Indianapolis (IN); On-site; USD 70,000 - 110,000; Full time

Job summary

LIV Indy Realty is seeking a Digital Marketing & PPC Specialist in Indianapolis, IN to lead paid search and social campaigns for qualified real estate leads.

You will set up measurement (GTM, GA4, Meta Pixels), optimize landing pages, and connect forms to our CRM via Zapier/APIs for fast lead routing. Expect data-driven optimization and ROI-focused reporting.

Qualifications

• 3-5+ years of experience in technical paid media management, direct-response advertising, and advanced data analytics.
• Candidates must provide examples of past PPC campaigns they personally built, scaled, and optimized, including ROI metrics.

Responsibilities

• Build, manage, and scale paid Google Ads (Search, Local Services Ads, Performance Max) and Meta Ads to generate qualified real estate leads.
• Set up and maintain Google Tag Manager (GTM), GA4, Meta Pixels, and custom conversion tracking to ensure accurate attribution.
• Connect lead forms to our CRM using Zapier or APIs for instant lead routing and auto-responders.
• Build and A/B test high-converting landing pages and lead generation forms.
• Create automated dashboards (e.g., Looker Studio) to track cost per lead (CPL), return on ad spend (ROAS), and other conversion metrics.

Skills

Paid media management

Direct-response advertising

Advanced data analytics

Landing page optimization

Tools

Google Tag Manager (GTM)

GA4

Meta Pixels

Zapier

APIs

Looker Studio

Job description

Role Type:Digital Marketing & PPC Specialist. This is a technical, performance-driven role, not a creative or social media management position.

Core Focus:Build, manage, and scale paid Google Ads (Search, Local Services Ads, Performance Max) and Meta Ads to generate qualified real estate leads.

Tracking & Analytics:Set up and maintain Google Tag Manager (GTM), GA4, Meta Pixels, and custom conversion tracking to ensure accurate attribution.

CRM & Automation:Connect lead forms to our CRM using Zapier or APIs for instant lead routing and auto-responders.

Conversion Optimization:Build and A/B test high-converting landing pages and lead generation forms.

Data & Reporting:Create automated dashboards (e.g., Looker Studio) to track cost per lead (CPL), return on ad spend (ROAS), and other conversion metrics.

Key Experience Required:3-5+ years of experience in technical paid media management, direct-response advertising, and advanced data analytics.

Application Requirement:Candidates must provide examples of past PPC campaigns they personally built, scaled, and optimized, including proven ROI metrics.