Digital Marketing Platforms Lead: Website, Email & Text

The University of Vermont Foundation; Burlington (VT); Hybride; USD 65 000 - 75 000; Plein temps

Avantages offerts par ce poste

Health plan

Dental, vision, and life insurance

Robust paid time off package

403(b) plan with immediate vesting and

contributions

Tuition remission

Résumé du poste

The Associate Director of Marketing for Digital Communication Platforms at The University of Vermont Foundation oversees the website, email marketing, and texting platforms to advance philanthropic and alumni engagement. You will serve as the primary expert for digital communications, ensuring content is strategic, audience-focused, data-informed, and aligned with organizational goals.

Reporting to the Executive Director of Marketing, you will guide governance and enhancement of digital

Qualifications

• Experience managing content within a website CMS.
• Experience creating, deploying, and evaluating email campaigns.
• Experience using analytics tools to measure performance and inform decisions.
• Ability to manage multiple projects, priorities and deadlines.
• Strong written and verbal communication skills.
• Design sensibilities and branding adherence.
• Collaborative cross-team work.
• Commitment to diversity, equity and inclusion in strategy.

Responsabilités

• Oversee website content updates, structure, accessibility and UX.
• Lead email marketing standards, templates and best practices.
• Manage texting platforms and data-driven campaigns as needed.
• Provide analytics and recommendations to improve engagement and conversions.
• Support stakeholders with data-informed decisions through dashboards.]

Connaissances

CMS proficiency

Email marketing

Analytics tools

Project management

Written communication

Branding

Cross-team collaboration

DEI commitment

Formation

Bachelor's degree

Outils

CMS

Google Analytics

Email marketing platform

Description du poste

The Associate Director of Marketing for Digital Communication Platforms at The University of Vermont Foundation oversees the website, email marketing, and texting platforms to advance philanthropic and alumni engagement. You will serve as the primary expert for digital communications, ensuring content is strategic, audience-focused, data-informed, and aligned with organizational goals.

Reporting to the Executive Director of Marketing, you will guide governance and enhancement of digital